Google Maps Ads the Ability to Search for EV Charging Stations By Plug Type

interestingengineering | December 16, 2019

It just got a little easier to find an electric charging station thanks to an upgrade of Google Maps.  First spotted by Android Police, Google Maps not only displays the location of charging stations but now the type of charging connectors available. That will be welcome news to the electric car enthusiasts out there given the vehicle manufacturers use different charging connectors. Nissan vehicles use CHAdeMo, while BMW and Volks Wagen use CCS and Tesla has its own connector, noted Android Police. Finding a charging station in the U.S. can be difficult as it is, but its made even harder because of the lack of a universal electric charging pump. That makes the ability to search based on connector type an important enhancement to Google Maps.

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Creative campaigns at airports by JCDecaux around the world. The ability of our group to reinvent itself is how JCDecaux maintains its status as the world leader in airport advertising. "We believe Airport advertising is a cost-effective way of reaching upscale therefore the perfect location for the client to launch their new global airport creative.

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Creative campaigns at airports by JCDecaux around the world. The ability of our group to reinvent itself is how JCDecaux maintains its status as the world leader in airport advertising. "We believe Airport advertising is a cost-effective way of reaching upscale therefore the perfect location for the client to launch their new global airport creative.

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Vivendi's first-quarter revenue climbed 8%, credit to Canal+ and Havas

Vivendi | April 25, 2022

Vivendi, the French media and telecommunications conglomerate has revealed that its revenue grew by 7.9%. Last year for the same period, the group gained EUR 2.1 billion and for this quarter, it has become EUR 2.38 billion. Source: Vivendi Pay-TV Canal +, the company's most valuable asset following the spin-off of Universal Music Group, grew sales by 6% to 1.45 billion euros. Havas Group had a strong start to the year, with organic growth in the double digits. Revenues were €591 million in the first quarter of 2022, increasing 17.7 % from the same period in the previous year. Net revenues were €564 million, up 18.0 % from the first quarter of 2021, with organic growth of +11.4 % (compared to -0.8% in the first quarter of 2021), a +4.4 % currency effect, and a +2.2 % contribution from acquisitions. For Havas’s growth Vivendi in its press release gives credit to the launch of innovative new offerings Havas CX and Havas Market. Editis the Vivendi’s subsidiary in publishing has seen the revenue of €160 million for the Q1 2022, a 1.7 % reduction at constant currency and perimeter compared to the same period in 2021. This shift should be considered in the perspective of a market that is down 1.0 % from the same time last year. This shift in dynamics should be viewed in light of last year's exceptional growth; the 2022 market surged by 19.3 % compared to 2019. The other business segment for Vivendi includes Prisma Media and Gameloft have seen 2.2% and 10.8% growth in revenues respectively. Prisma Media's revenues in the first quarter of 2022 were €73 million, up 2.2 % in 2021. Digital revenues set a new high, increasing by more than 23% compared to the same time in 2021 and accounting for more than 30% of Prisma Media's total revenue. Gameloft's revenues in the first quarter of 2022 totaled €61 million, an increase of 10.8% over the same time in 2021 (+10.0% at constant currency and perimeter). The gross margin reached €44 million, an increase of 19.1% over the same time in 2021. Looking ahead, Vivendi stated that it is confident in its core business's ability to withstand the ongoing effects of the global pandemic. Regarding Russia's invasion of Ukraine, Vivendi stated that it is difficult to predict the indirect influence on the group's future business activity. Vivendi noted that the corporation is present in Ukraine through its Gameloft business and certain communication efforts.

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Amobee and smartclip Announce TechAlliance, Europe’s First Broadcaster-centric, Cross-Screen Advertising Platform

Amobee | October 21, 2021

Amobee, a wholly owned subsidiary of Singtel and global leader in advertising technology, and smartclip, RTL Group’s leading European provider for ad-tech solutions, together announced their agreement to form TechAlliance, the European industry’s first end-to-end, broadcaster-centric, cross-screen advertising platform. This platform will provide advertisers with exclusive programmatic access to the linear ad break, including digital ads on linear TV inventories, as well as General Data Protection Regulation (GDPR), privacy-compliant audience and content viewership data across the region. With monumental changes seen across the advertising industry—accelerated by shifting consumer preferences and new ad-supported connected TV players—this landmark partnership will empower broadcasters to take advantage of this quickly-evolving inventory landscape by tailoring the buying experience for advertisers. This will enable marketers to employ the same degree of data-driven tactics used for digital campaigns across their TV strategies. By bringing together the advanced video and TV capabilities of Amobee’s demand-side platform (DSP) with the first-party relationships and yield optimization tools natively integrated into the smartclip supply-side platform (SSP), this new venture will proactively tackle the uncertain future of identity resolution within programmatic TV, the most sought-after addressable environment. Data protection and privacy will be at the center of this joint offering, fortifying European broadcasters’ position against digital competitors and ensuring advertisers’ seamless access to premium video inventory in the rapidly changing advertising industry. This unique offering—supported by Amobee’s suite of cross-channel planning, activation, and measurement solutions—will eventually allow advertisers to combine linear TV, connected TV, over-the-top, and digital video touch points with downstream digital actions by consumers. This will enable brands to quantify the return on investment that these premium formats deliver. With this planned, integrated ecosystem, European broadcasters will be able to control and curate how their products are offered to buyers as well as offer linear and digital programmatic TV capabilities at scale. This will ultimately make premium TV advertising opportunities available to new advertisers (e.g., niche, small, medium, and large enterprises), driving fresh revenue growth for media owners. Additionally, broadcasters will benefit from the efficiencies of shared planning and booking systems, the inclusion of new audience segmentation options, and better monetization of their inventory. This transaction is subject to regulatory approvals, and is expected to be finalised in the first quarter of calendar year 2022. This venture advances our efforts to protect the independence of European broadcasters with a European-built and controlled video marketplace where TV commercials across Europe can be holistically traded. While we initially looked to Amobee for their proven experience and expertise working with the largest broadcasters in the world, like ITV’s Planet V, it was quickly evident that our leadership, technology stacks, company values, and future business strategies were a natural fit for each other. Programmatic TV will be just the first step.” Thomas Servatius, Co-Chief Executive Officer at smartclip Maria Flores Portillo, Managing Director EMEA at Amobee: “Amobee’s planned collaboration with smartclip will allow brands to get much closer to the media and audiences that are most important to them with privacy-compliant cross-screen advertising solutions, especially as the industry moves beyond identity strategies that rely on third-party cookies. RTL Group and smartclip offer an expansive ecosystem for advertisers with the most premium content in Europe, combined with deep insight into cross-channel consumer behavior. This extended partnership shows the industry how Amobee and smartclip aim to tackle the next generation of TV and digital adtech innovation together by focusing on data privacy, inventory quality, and control to both ends of the supply chain.” About Amobee Finally, there is a technology that understands how people consume content today. Only Amobee makes it easy for you to find your audience—no matter where they are, no matter what they're viewing. We help brands, agencies, and media companies unify audiences to optimize advertising results across all linear TV, connected TV, and digital, including social media to deliver the results that drive customer growth. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world, which reaches more than 675 million mobile subscribers. The company operates across North America, Europe, Middle East, Asia and Australia. About smartclip At smartclip, we are shaping the future of video advertising—delivering advanced online video and TV advertising solutions. Our proprietary technology and services empower brands with true cross-screen storytelling on all devices, and enable broadcasters and publishers to monetise their content in the most efficient and effective way possible. We are committed to delivering the most innovative video ad experiences—spanning in-stream, out-stream, connected TV, addressable TV, and gaming. As a subsidiary of RTL Deutschland, smartclip is part of RTL Group—Europe’s leading free-to-air broadcaster group. Headquartered in Hamburg, smartclip has offices in Berlin, Munich, Düsseldorf, Gütersloh, Stockholm, Oslo, Helsinki, Amsterdam, Milan and Rome.

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Better Homes and Gardens Real Estate Introduces Season of Sharing Campaign for Consumers Seeking Creative Ways to Celebrate the Holidays Ahead

Better Homes and Gardens Real Estate LLC | December 01, 2020

Better Homes and Gardens Real Estate LLC, the leading real estate lifestyle brand, reported today its Season of Sharing campaign for buyers looking for innovative approaches to celebrate the special seasons ahead. This new campaign highlights significant and ideal way of life thoughts curated by Better Homes and Gardens Real Estate and Meredith Corporation, which delivers the Better Homes and Gardens brand, for Thanksgiving, Kwanza, Hanukkah, Christmas and New Year's Eve exercises, including socially far off gathering thoughts, stylistic theme, plans and then some. In addition to thoughts on the best way to celebrate the holidays at home, the Season of Sharing campaign additionally includes "Ways to Give Back". The segment includes proposals for offering back this season, for example, investigating nearby volunteer chances, participating in a blood drive, fostering a pet or dropping off baked goods to someone in need of neighborly support. The page likewise showcases the holiday-related philanthropic endeavors of BHGRE® affiliates across the country over to give extra motivation.

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