Google: Mobile Usability is Not Related to Mobile-First Indexing

Google | January 14, 2019

Google’s John Mueller clarified that content may be still moved to mobile-first indexing despite not passing the mobile usability test. This topic came up during the January 11th Google Webmaster Central hangout. A site owner submitted a question regarding what they perceived to be conflicting information in Search Console. Search Console’s ‘mobile usability’ report shows the site has a number of valid URLs. However, the information does not line up with what Search Console is telling them about pages being ready for mobile-first indexing. Mueller responded by saying mobile usability is “completely separate” from mobile-first indexing.

Spotlight

You’re new to your company or new to your role. Your CEO has agreed to a short-term investment in content marketing with vague goals of “better rankings” and “better SEO.” What he or she really means is “measurable ROI.” At a minimum, an organic marketing strategy takes six months of work before ROI materializes. But what if you only have three months? You’ll need a series of quick SEO wins to prove to your boss that additional spend is worth the investment. In this eBook, you’ll learn 10 SEO tasks to prioritize to keep your content marketing program on your CEO’s good side.

Spotlight

You’re new to your company or new to your role. Your CEO has agreed to a short-term investment in content marketing with vague goals of “better rankings” and “better SEO.” What he or she really means is “measurable ROI.” At a minimum, an organic marketing strategy takes six months of work before ROI materializes. But what if you only have three months? You’ll need a series of quick SEO wins to prove to your boss that additional spend is worth the investment. In this eBook, you’ll learn 10 SEO tasks to prioritize to keep your content marketing program on your CEO’s good side.

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Social Media Trends Around the US - Latest Analysis from Falcon

Falcon.io | November 05, 2020

Falcon.io, a Cision organization, distributed another report revealing how the general population is burning-through and drawing in with election information via web-based media. The extraordinary component article is the most recent investigation to be distributed for Cision's 2020 State of the Election blog arrangement, a week by week fair media examination of the U.S. official election. "The U.S. presidential election has been polarizing not just for the American public, but for people around the world, which is why Falcon.io believed it was important to share our insights," said Daniel Grant, Director of Growth Marketing at Falcon.io. "With thousands of news stories and social media mentions published every day, it was interesting to use our own tools to take a deep look at what content seems to be resonating most with the public." All information was ordered and broke down utilizing Falcon Listen, a web-based media listening instrument that draws experiences from millions of online media presents on assist brands with following patterns and comprehend brand perception Using Falcon Listen, Falcon.io checked Facebook, Twitter, and Instagram for mentions of catchphrases around the US election from October fifth to October 30th to catch crowd supposition, track well known hashtags, and find rising patterns in crowd conversations. Key report findings include: COVID-19 garnered the greatest number of mentions in the last 30 days with 2.35M social media mentions. Mentions of "jobs", "Joe Biden", "recession", "stock market", "Donald Trump" and "taxes" were some of the most used phrases in social mentions. Mentions of "Greta Thunberg" and "teen climate change activist" received 11K mentions in conversations about climate change and the election. The "Supreme Court" mentions followed "COVID-19" mentions with over 2.12M. To measure whether feelings of social mentions were good, antagonistic or impartial, Falcon likewise utilized Falcon Listen to survey the emotional effect of individuals around every theme. When taking a gander at mentions of the Supreme Court, the group found that mentions about Kamala Harris and the Supreme Court and Joe Biden and the Supreme Court showed a higher pace of negative feeling when contrasted with mentions of the Supreme Court and President Trump and Vice President Mike Pence. About Falcon.io Falcon.io offers an integrated SaaS platform for social media listening, engaging, publishing, advertising, analytics and benchmarking. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Its client portfolio includes Carlsberg, Toyota, William Grant & Sons, Momondo, Panasonic and Coca-Cola. About Cision Cision is a leading global provider of earned media software and wire distribution services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC.

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ADVERTISER CAMPAIGN MANAGEMENT

SERVPRO Launches New Advertising Campaign to Reinforce Leadership Position

SERVPRO | November 02, 2021

SERVPRO, the nation's leader in fire and water cleanup and restoration services, will bring its Like it never even happened® brand promise to life in a fun, visually-striking advertising campaign. The new "There's a PRO for That" campaign, which is scheduled to launch on November 1, showcases SERVPRO's industry-leading arsenal of cleaning and restoration capabilities through a series of extreme scenarios that put its services to the test. The new integrated campaign will feature national broadcast TV, OTT/overlays, paid and organic social media, online video (OLV) retargeting, and website content. The inspiration for this campaign comes directly from the amazing work SERVPRO experts do on a daily basis, taking on challenges of any size with an unmatched level of effectiveness. This campaign showcases how SERVPRO makes Like it never even happened® happen. It dramatizes how no matter what might come your way, you can be reassured because SERVPRO always has a pro for that." Mike Stahl, SERVPRO's Chief Marketing Officer The campaign was created by BUNTIN, SERVPRO's lead brand and advertising partner. The team at BUNTIN partnered with Los Angeles-based production house Smuggler, the top-rated production company in the United States, to produce two spots that combined massive in-camera special effects with high-quality post-production enhancements. Award-winning Swedish director Filip Engstrom was tapped to direct this project, bringing his modern aesthetic and expertise in large-scale productions to make the campaign even more impactful. "While we're well-known for our work in fire and water cleanup and restoration, 'There's a PRO for That' also creates a framework for us to promote the other services we offer as well as potential future offerings," Stahl added. In addition to the advertising campaign, SERVPRO is unveiling a brand refresh featuring changes to its logo and several significant updates to its website, including a new "look and feel." This is the first time SERVPRO has updated its logo since 2013. Featuring a new layout, the website changes offer a better user experience by connecting customers to their local SERVPRO location using auto-location detection, which makes the overall site significantly easier to navigate. The site also features new content demonstrating the processes and steps their PROs use to make it look Like it never even happened® happen. "With this brand refresh, we've maintained the legacy attributes of our brand, but given it a modern look and feel. Along with the new brand platform, our work to make our logo more modern, functional and iconic is representative of our system-wide commitment toward maintaining our position as the industry leader," Stahl added. View "There's a PRO for That" campaign here. About the Production A crew of 85 film industry professionals in Los Angeles collaborated in real time with a team of digital effects and cinematography experts in Sweden, carefully following COVID-19 safety protocols over three 12-hour filming days. The production team selected an abandoned factory outside downtown Los Angeles, which also provided the right environment to create a test facility look and feel and to show what SERVPRO experts are capable of doing. The over-the-top nature of the campaign demanded a large versatile production location that could accommodate space for a helicopter to drop a giant water balloon on top of a model home and for an airplane engine to blast the set of a hair salon, as well as tons of gadgets, rigs, engines, extras and SERVPRO experts with their gear, vans, a big-rig truck and specialized equipment. This new campaign replaces SERVPRO's "Whatever Happens" campaign that has been in circulation since early 2019. A separate campaign to promote Certified: SERVPRO Cleaned, an enhanced cleaning program created in response to COVID-19, aired from June through December 2020. About SERVPRO For more than 50 years, SERVPRO has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, biohazard and pathogen remediation. SERVPRO's professional services network of more than 1,900 individually owned and operated franchises spans the United States and Canada, responding to property damage emergencies large and small – from million-square-foot commercial facilities to individual homes. When disaster strikes, homeowners, business owners and major insurance companies alike rely on SERVPRO to make it "Like it never even happened.

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AD NETWORKS

38% of Small Businesses Increased Ad Spend in 2020, According to The Manifest Report

The Manifest | February 24, 2021

Since the beginning of the COVID-19 pandemic, the time spent on digital platforms for adults jumped to more than 16 hours every day. Organizations recognized this opportunity to connect with customers. In fact, 38% of small businesses expanded their advertisement spend in 2020, according to a new report from The Manifest, a how-to guide for small businesses. Just 22% of small businesses reported a decrease in their 2020 advertisement spend. Many organizations found that the helped them strengthen their connection with customers. Kamaldeep Singh, founder of digital advertising agency Zhoustify, said his team's advertising budget continues to develop as everyone remains at home. About The Manifest The Manifest is a business news and how-to website that compiles and analyzes practical business wisdom for innovators, entrepreneurs, and small and mid-market businesses. Use The Manifest as an approachable tour guide through every stage of the buyer journey. With three main offerings – data-driven benchmarks, step-by-step guides, and agency shortlists – The Manifest strives to make your business goals a reality.

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