ADVERTISER CAMPAIGN MANAGEMENT
Adshares | October 18, 2021
Adshares is a web3 decentralized marketplace for advertising, also being the most advanced blockchain-based projects in the advertising market. Adshares offers CPM, CPA, popup and pop-under campaigns.
In 2017, the Adshares Blockchain ($ADS) launched as the first technology to connect Publishers and Advertisers directly, cutting out the middleman in advertising contracts. With continuing efforts within the Adshares ecosystem since the Adshares Blockchain’s launch, it comes as no surprise that the Adshares name has gained strength as one of the top performing decentralized Ad Networks in the world, with over 200M ad impressions per month.
“Adshares network currently has more than 500 publishers. The platform uses blockchain technology to connect publishers and advertisers in one ecosystem allowing them to make direct contracts within the network. Using Adshares open source software, anyone can join the ecosystem and start their ad-related services in a just, transparent and egalitarian marketplace. “
said Krzysztof Bochenek, CEO of Adshares Network.
Have you ever hosted banner ads on your website or used web banners to promote your business, product or service online? If you have, it is very likely that you have wondered if digital advertising couldn’t be cheaper, more transparent and more effective? Over the past years the market has been monopolised, which resulted in high and hidden fees, lack of transparency and censorship. What’s even worse is that these are only some of the issues that both the advertisers and the publishers are struggling with. Adshares is here to change the status quo. Our ecosystem is the answer to negative trends in programmatic advertising, and the AdServer Release Candidate is another important step in our quest to fix what is wrong in this market.
Adshares is decentralizing digital ads
Adshares is the first 100% decentralized marketplace for programmable advertising, also being one of the most advanced blockchain-based projects in the advertising market. The network uses a unique tailor-made blockchain developed by the Founders. Adshares offers CPM, CPA, popup and pop-under campaigns that allows advertisers to reach more clients and publishers to earn more.
Combined with some unique features, Adshares offers a very interesting set of advantages over many mainstream and crypto ad networks.
Significantly lower fees compared to mainstream advertising networks
Transparency and increased freedom — no middlemen who can censor or block content. The publisher is the one who decides what content can be displayed on their website
Availability for small advertisers — no minimum budget required to join the network
Only email is required to start advertising (instant approval ad network)
One of the best pop ads network
Instant payouts for advertisers (every hour) and no minimum payout
Beyond conventional ad networks, adshares is now extending the network's capabilities to promotional campaign services through social media (e.g. twitter), press releases with publishers across the network and other media. Supporting the creators, artists, writers and influencers who will also be able to join the ecosystem and offer their services can make a huge impact later this year. The project has a lot on the roadmap with a 3-year lookahead plus many other implementations that are made ad hoc based on the current waves. The team is also working on connecting the advertising market with NFTs which could really make a blast.
As with many decentralised web3 solutions Adshares wants to give power to the people. Meaning that all the participants of the ecosystem are able to own their share of the Ad Network, just by holding shares in a native token used for settlements, which is the $ADS. Adshares oversees the blockchain ecosystem, the operators oversee their ad networks, the publishers monetize traffic and the advertisers reach new customers. ADS connects them.
Being open source from the beginning, Adshares count on a much greater adoption as well as the interest of developers from around the world to expand this ecosystem together. The team has already done a gigantic job delivering a fully operational and secure network. But many challenges still lie ahead.
Web3 revolution will also change digital marketing sector
Adshares isn’t only an interesting alternative for Google advertising network. Adshares technology is likely to become GoogleAds successor. Web3 revolution is already taking place, and no one ever approached the decentralization of the advertising sector like this project. With such a high throughput (1 million transactions per second) and such early adoption you might as well say they are a sleeping giant. RTB is old-fashioned, web3 blockchain solutions are the future.
There’s no need to wait, because with Adshares web3 protocol the future is today. Join the revolution!
We encourage Advertisers, Publishers, Creators, Artists, Writers and Influencers from all over the world to help us recreate reality in a decentralized and transparent manner.
About the Adshares:
Adshares is a 100% decentralized advertisement marketplace, and the first major real time bidding (RTB) successor. It is a Web3 protocol for programmable advertisement with more than 200M ad impressions per month and 500+ publishers.
VidMob | October 29, 2021
VidMob, the world’s leading platform for Intelligent Creative, today announced that the company is acquiring Chiligum, an advertising technology company that automates aspects of creative production to deliver personalized and dynamic advertising at scale. With the addition of Chiligum, VidMob offers the first full-stack creative operations solution for marketers who want high-performing creative at scale, while maintaining brand quality and best practices. Chiligum’s creative automation technology helps teams close the gap between what creative asset teams can produce and what their media and digital experience plans require, and compliments VidMob’s AI-powered creative analytics, Agile Creative Studio and Brand Governance suite of products, and it’s global network of expert creators.
Creative optimization is a largely untapped opportunity for brands looking to improve advertising performance and business outcomes. Creative agility is especially critical for marketers who run digital campaigns with unique audiences and a large variety of ad formats. VidMob’s technology enables brands to understand the impact of messaging and creative on advertising campaign performance and provides real-time insights that can be implemented by creative teams. With Chiligum, ads can be instantly versioned and personalized at scale, which is particularly valuable for brands with large product catalogues, dynamic pricing and promotion needs, or the desire to deliver personalized advertising.
With the addition of Chiligum, VidMob customers can easily:
Scale ad production faster - Rapidly create versions of best performing ads 90% faster
Personalize ads at scale - Automatically update ads with real-time data feeds
Publish Everywhere - Easily publish to all major digital and social media platforms
Global creative enablement - Localize content for different geographic, cultural and business contexts
“Human creativity will always be the backbone of differentiation in communications. Creative Automation frees up creators to focus on delivering higher value creative impact by removing the tedious formatting and versioning tasks that, with the advent of digital and personalization, have taken over much of their time and energy. I'm thrilled to welcome the Chiligum team and look forward to working with them to accelerate our development of the operating system for intelligent creative.”
Alex Collmer, founder and CEO at VidMob.
“VidMob’s data-driven approach to creative performance is a perfect fit for our company,” said Deborah Folloni, CEO and Founder at Chiligum. “VidMob has the most comprehensive solution to support Intelligent Creative operations and together we will help marketers remove creative bottlenecks, deliver quality creative that is intelligent and brand compliant, and that can support dynamic and personalization use cases.”
Chiligum is a leading adtech company with headquarters in Sao Paulo, Brazil that helps marketers create ad content at scale with automation solutions. Founded in 2015 by Forbes 30 under 30 honoree Deborah Folloni, Chiligum has delivered over 7 million ad creatives to date for global brands. Most recently, the company was featured as one of Brazil’s 100 Startups to Watch as one of the most promising and innovative businesses in 2020.
VidMob is the world’s leading platform for Intelligent Creative that provides an end-to-end solution to help brands improve their marketing results by unifying creative and data. VidMob is the only company in the world to receive a certified creative marketing partner badge from every major social and digital platform. A portion of every dollar VidMob receives is used to fund pro bono creative services for non-profits through its 501(c)(3) VidMob Gives. Most recently, the company was included in Inc. magazine's annual list of the Best Workplaces for 2020 and VidMob received the 2020 Creative Intelligence Technology Innovation Award from Frost & Sullivan.
Crystalead | February 16, 2021
During the previous several months, a sharp rise in digital marketing activity was recorded around the world. Therefore, Crystalead, a dominant firm in the industry, has announced that it is taking measures to enhance exposure to digital content distributed through the organization's platform. Presently, advertisers deciding to work with Crystalead enjoy a much larger potential audience, accordingly upgrading possibilities of profit from digital marketing.
This measure is a result of agreements between Crystalead and dominant online publishers, enabling Crystalead's content to reach new audiences. "The fact that we are seeing a rise in demand for our online advertising platform," commented Crystalead spokesperson Jonathan Greenwood, "does not in any way mean that we're going to stop improving it. Quite the contrary - with our clients' trust at our backs, we are continuing to better the services we provide."
Ensuring visibility in a virtual reality
Crystalead has gained worldwide recognition for bringing lead generation, as a methods for earning a income for freelancers, to the spot it is today. With Crystalead's platform, digital marketers can give their skills to work, and offer services to organizations searching for new clientele online. The platform is a simple, 3-step mechanism which makes advertising content in accordance with the marketer's desire, and spreads it effectively to partner publishers around the world.
Founded in 2020, digital marketing firm Crystalead has already managed to base its status as a world-renowned name in the industry, with a growing number of users choosing to sign up for the company's services every month. Due to its fast rise to dominance, the company announced toward the end of last year that it would be taking steps to broaden services and options offered to clients, as well as to upgrade its platform's accessibility and the support it provides. In 2021, Crystalead continues to enjoy favorable feedback from customers, as can be seen in reviews posted on leading consumer websites.