Google to Offer $340 Million Advertising Credits

searchenginejournal | March 28, 2020

  • Google announced several other forms of financial assistance including $250 million in ad grants to help the World Health Organization (WHO).

  • Google Ad credits will work across all of Google’s advertising channels.

  • Google explained that this is an announcement and that the follow through is being worked on right now.

Google pledged to disburse $340 million dollars in credits to SMBs (Small and Medium Size Businesses).


These ad credits will begin to show in Google Ads accounts during the course of the next few months.



Ad Credits are for Existing Advertisers Only


Ad credits are only available to advertisers who have been active during the past year, with a Google Support page saying that it’s available to advertisers who have been active since the beginning of 2019.


This is what the support page announced:


“SMBs who have been active advertisers since January 1, 2019 will see a credit notification appear in their Google Ads account in the coming months.”


That means that small businesses who open a new Google Ads account will not be eligible for a credits.


There is no word of how much the ad credits will be issued to each advertiser.


Learn more:Google ads improves asset reporting for app campaigns with 4 new updates
 

Google Ad Credits Expire


The Google Ad Credits must be used this year. They will not be carried over to next year.


The ad credits will be available for use until the end of 2020. That means they will not be available for use in 2021. The ad credits must be used in 2020.


Where Can Google Ad Credits Be Used?


Google Ad credits will work across all of Google’s advertising channels.



According to Google:


“These ad credits will be applicable across the Google Ads platform including Search, Display, and YouTube as well as all campaign types.”


Learn more: Coronavirus impact on google ads and affiliate sales



When Will Ad Credits Be Available?


According to Google the ad credits will not be available immediately. Google explained that this is an announcement and that the follow through is being worked on right now. The Google support page indicated that the notifications of ad credits will be made in the “coming months.”


Google said that it has additionally increased the gift match Google offers every employee annually to $10,000 from $7,500, meaning “our employees can now give $20,000 to organizations in their communities, in addition to the $50 million Google.org has already donated.”


“Together, we’ll continue to help our communities—including our businesses, educators, researchers and nonprofits—to navigate the challenges ahead,” Pichai added.


Spotlight

If all US mobile Internet time was condensed into one hour, 25 minutes of that hour would be spent on email. There is a tendency to think of digital marketing as websites and social media. But email is a vital part to any marketing campaign and leads to your digital properties. In fact, email can bind all the disparate elements of a marketing program and bridge the gap between online and offline. This digital whitepaper will provide the rationale for incorporating email into communications campaign and provide tips for doing it successfully.

Spotlight

If all US mobile Internet time was condensed into one hour, 25 minutes of that hour would be spent on email. There is a tendency to think of digital marketing as websites and social media. But email is a vital part to any marketing campaign and leads to your digital properties. In fact, email can bind all the disparate elements of a marketing program and bridge the gap between online and offline. This digital whitepaper will provide the rationale for incorporating email into communications campaign and provide tips for doing it successfully.

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