Google Officially Launches Gallery Ads in Beta

searchenginejournal | August 08, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Gallery ads were announced at the Google Marketing Live conference, with the company saying the ad units will be launching later this year.Well that time has come and gallery ads are now available in select languages.Those languages include: English, German, Japanese, French, Spanish, Dutch, Portuguese, Italian, Russian, Swedish, and Polish.Gallery ads are a swipeable, image-based ad unit that appear at the top of search results.

Spotlight

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons

Spotlight

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons

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Lightspeed Announces Direct Selling and Advertising on TikTok via Ecwid

Lightspeed | February 07, 2022

Lightspeed Commerce Inc., the one-stop commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, today announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok. Lightspeed acquired Ecwid in 2021 as part of a vision for a powerful single platform for headless, omnichannel commerce. Social commerce is a key element of that, and TikTok is the hottest platform for social selling. We're looking forward to seeing our merchants take advantage of this integration to scale their business and customer base." Ruslan FazlyevLightspeed eCommerce GM With users starting viral product trends with the #TikTokMadeMeBuyIt and #AsSeenOnTiktok hashtags, TikTok is creating a new paradigm shift in shopping behavior. According to an Adweek-Morning Consult survey, 49% of TikTok users said they've purchased something after seeing it advertised, promoted or reviewed on the platform. This partnership empowers merchants to seamlessly tap into TikTok's power of community commerce and reach their ever-growing consumer base. "The shopping experience on TikTok is all about discovery – we've seen businesses of all sizes use our platform as a creative outlet to engage new audiences, and ultimately drive sales," said Melissa Yang, head of ecosystem partnerships at TikTok. "We're thrilled to be working with this innovative group of partners and making it easier than ever for their merchants to be discovered by our community." This announcement comes months after an initial integration with Ecwid that powered advertising management on TikTok directly through the Lightspeed platform. Direct selling on TikTok For Business is now available to limited Ecwid by Lightspeed customers in the U.S. and the UK. About Lightspeed Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions and connection to supplier networks

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Illicit content on online platforms is to be regulated by rigorous EU regulations

European Commission | April 26, 2022

On Saturday 23rd March, European Union lawmakers developed an agreement on basic structure of the legislation aimed at reducing the negative impacts of the social media sites and other digital platform. This agreement was came to picture after the more than 16 hours of negotiations. This new legislation named Digital Services Act (DSA) led by European Commissioner Margrethe Vestager to gain some level of control in Alphabet unit Google, Meta, and different US tech giants. "With today's agreement we ensure that platforms are held accountable for the risks their services can pose to society and citizens." European Commissioner Margrethe Vestager "With today's agreement we ensure that platforms are held accountable for the risks their services can pose to society and citizens." European Commissioner Margrethe Vestager “The DSA will upgrade the ground rules for all online services in the EU,” said European Commission President Ursula von der Leyen in a statement. “It gives practical effect to the principle that what is illegal offline, should be illegal online. The greater the size, the greater the responsibilities of online platforms.” According to a summary issued by the European Commission, platforms that reach more than 10% of the EU's population will be subject to independent audits of the efforts to prevent system exploitation,under the DSA. Other actions the bill would take include encouraging online marketplaces to assist in identifying sellers of illicit goods, establishing means for consumers to flag illegal goods, services, or content, and requiring platforms to collaborate with "trusted flaggers." The DSA is one of two pillars of the EU's big tech-regulation revamp, whose draftwas announcedinitially inDecember 2020. The Digital Markets Act, the other pillar, obtained preliminary approval last month and is intended to address issues such as anti-competitive behavior. Both measures are still up to a final vote, but no major modifications are expected. The EU has also passed the General Data Protection Regulation, or GDPR, which is intended to offer consumers more control over the collecting and sharing of their personal data. The additional requirements, according to EU legislation, include eliminating illegal content more promptly, explaining to users how their algorithms function, and taking greater action against the spread of misinformation. Major tech companies have expressed their support to the EU's goals, however they see the specifics of the legislation as the key deciding factors. "As the law is finalized and implemented, the details will matter," a Google spokesperson said in a statement. "We look forward to working with policymakers to get the remaining technical details right to ensure the law works for everyone." In addition to its massive search engine, Google owns top video site YouTube. Twitter said it looks forward to reviewing the DSA in detail and working with the EU. "We support smart, forward thinking regulation that balances the need to tackle online harm with protecting the Open Internet -- while also understanding that a one-size-fits all approach fails to consider the diversity of our online environment," a Twitter spokesperson said in a statement. TikTok said it's also awaiting details on the legislation. The company supports the EU's "aim to harmonise the approach to online content issues" and welcomes the DSA's "focus on transparency as a means to show accountability," a TikTok spokesperson said in a statement. Amazon pointed to comments made this past June by James Waterworth, its EU public policy director. Waterworth said Amazon supports the DSA "introducing regulated obligations to ensure that services act against illegal content." But such obligations "need to be carefully balanced to provide certainty while allowing flexibility."

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Local Media Consortium and Google News Initiative Announce Publication of Digital Advertising Revenue Playbook for Small and Midsize Publishers

Google News Initiative, Local Media Consortium | June 01, 2021

The Google News Initiative (GNI), in collaboration with the Local Media Consortium (LMC), has released the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to monetize web content and grow digital advertising revenue successfully. This is one of GNI's Digital Growth Program pillars, along with audience development, reader revenue, data, and product. The playbook is intended to educate both publishers who do not yet have a digital advertising business or who would like to understand better the fundamentals of programmatic advertising and those who do have a digital advertising business but are looking for ways to improve their strategies or gain new insights to increase revenue. The playbook's six chapters give an in-depth and step-by-step look at the fundamentals of digital advertising, including improving audience engagement and website performance, developing sales solutions, building an advertising team, and managing ad campaigns. "Digital advertising is a terrific opportunity for local publishers and broadcasters to enhance their revenue," said Fran Wills, CEO of the LMC. "We are certain that the GNI Advertising Revenue Playbook will be a vital and widely used resource for small and midsized media outlets around the world looking to launch or optimize a digital advertising program." "The impact of COVID-19 compounded the financial pressures already encountered by large news organizations," said Ben Monnie, Google's director of global news partnerships solutions. "With a focus on assisting local media outlets in increasing revenue through digital advertising, the GNI Advertising Revenue Playbook intends to assist news organizations throughout the world in navigating the current crisis and building sustainable digital businesses." About the Google News Initiative The Google News Initiative is Google's effort to assist journalism is thriving in the digital era. The Google News Initiative collaborates with hundreds of organizations across the globe to promote quality independent journalism, financial sustainability, and the development of new technologies that drive innovation through partnerships, programs, and products. Google pledged $300 million over three years to reenergize these collaborations and lay the foundation for new products and programs for a wide range of news publishers, intending to benefit the entire ecosystem. About the Local Media Consortium The Local Media Consortium delivers economic value for over 100 local media companies in top markets across the United States, Canada, and Puerto Rico through strategic partnerships and initiatives that involve more than 5,000 newspaper, radio, tv, and online-only news outlets. The LMC provides approximately $50 million in annual financial benefit to its members by using their combined volume and scale with technology and service providers such as Google, Facebook, Monster, and others to reduce costs and increase revenue. The LMC has also launched many strategic initiatives, such as The Branded Content Project, The Matchup, NewsNext, and NewsPassID, to provide cost-effective shared services and aggregated ad revenue opportunities for its members. According to ComScore, the aggregated LMC audience footprint consists of 212 million monthly unique visits and reaches 80% of the US online audience.

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