Google Plans to Phase Out Third-Party Cookies in Chrome, Provides More Ad Transparency

Google | August 04, 2020

Google has announced that it will now include more detail within its 'Why this ad?' transparency listings, while it's also planning to phase out third-party cookies in Chrome as it works to improve its data protection measures. First off, on its ad-specific listings - on every Google ad, users are able to tap on an icon within the ad to get more context as to who the advertiser is and why the ad has been shown to them. Here's an example in a search ad - tap on the drop-down arrow alongside the top URL and you'll see the 'Why this ad?' option. Google has provided this additional ad context for some time, but now, it's updating the 'Why This Ad?' listings with extra information.

Spotlight

Memorable moments from the world's most famous jeans, from the controversial crotch rivet to Michel Gondry's award-winning (and banned) ad. Fast Company posted up a video of the brand's evolution, particularly focusing on advertisements. As you might expect, the denim giant.

Spotlight

Memorable moments from the world's most famous jeans, from the controversial crotch rivet to Michel Gondry's award-winning (and banned) ad. Fast Company posted up a video of the brand's evolution, particularly focusing on advertisements. As you might expect, the denim giant.

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ADVERTISER CAMPAIGN MANAGEMENT

Huobi Global Provides Free Trading and Advertising Services to P2P Merchants

Huobi Global | May 04, 2021

Huobi Global declared today a strong change in charge structure for P2P exchanging and advertising, offering customers a consistent crypto resource exchanging experience with fiat monetary standards at zero expense. At Huobi P2P market, a P2P dealer can present a commercial on the purchase or sell crypto resources. Before the change, an effective Maker request would cost somewhere in the range of 0.2% and 0.7% in exchange charge for various resources once the request is effectively filled. With the new charge structure, Huobi Global offers both Maker and Taker free exchange and exchanging at Huobi P2P market. "The center of our P2P administration is to give a quick advertising and exchange measure for clients. The exception of exchange and notice posting expense will pull in a lot more extensive clients to post requests and exchange on Huobi P2P market," said Ciara Sun, Vice President of Global Markets at Huobi Group. The new charge design will cover more than 60 installment techniques including 28 fiats. The fiat alternatives incorporate EUR, USD, GBP, AED, ARS, HKD, AUD, BRL, CAD, CHF, RUB, PHP, TRY, and SGD, and so on The crypto choices incorporate BTC/USDT/ETH/EOS/XRP/LTC/HT/HUSD/BCH/ETC/BSV/DASH/HPT and so forth Clients need to finish the necessary check steps, stake a present moment 2,000 HT security assets, and put in over10 requests with more than 80% fulfillment rate to turn into a qualified P2P trader. "Even though there is no outsider engaged with the Huobi ecosystem, we keep on discovering approaches to additionally enable our clients with less time and exchanging cost and more proficiency," Ciara added, "We're continually advancing to give our clients a protected and helpful exchanging experience from on-loading up to evaluate. The choice to furnish free P2P administrations adjusted perfectly with our more extensive brand objectives and this will, thus, carry more volume to and improve the liquidity of our P2P market." About Huobi Global Huobi Group is the world's driving blockchain and cryptographic money foundation supplier with a monetary item suite that incorporates the biggest advanced resource trade by liquidity and genuine exchanging volume. Trusted by clients more than 170 nations, the Huobi stage is devoted to improving the opportunity of cash for clients, and highlights an unparalleled arrangement of crypto items and contributions, including exchanging and account, cryptographic money account foundation arrangements, instruction, data and examination, social government assistance, speculation and brooding, and some more.

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AD TECH AND MARTECH

Conviva Makes the Transition from Video Analytics to Bidstream Data with Its First Ad Tech Partnership

Conviva, The Trade Desk | July 30, 2021

Conviva, a streaming analytics startup, launched its first ad tech product on Thursday, contextual data integration with The Trade Desk. Conviva embeds a sensor in the videos or streaming material of publishers and programmers. The sensor is not a third-party data collector in the same way that a cookie or SDK is. Instead, according to Conviva CEO Keith Zubchevich, it is the tool that publishers use in their video players to monitor video quality and engagement, such as buffering rates or overall watch time. “In the last couple of years, we began to collect extremely extensive content information, since there is no limit to what you can send through the sensor that sits in the video player, including contextual ad data and even IDs,” Zubchevich said. The new Conviva bidstream connections, for example, may notify buyers whether a certain video spot is a short-form video, the length of a TV episode, or a complete movie, and can also provide contextual data about the kind of content that will play during that viewing session, according to Zubchevich. According to Josh Sharma, VP of ad partnerships at Local Now, local weather and content streaming service and a pilot partner for Conviva’s data partnership, contextual advertising data for streaming video are frequently cobbled together from site pixels, mobile app SDKs, ad verification tech vendors, and aggregated third-party data sets, which monitor the page but aren’t embedded in the video player. “For a long time, it’s been a source of frustration among our DSP partners that they do not see the context of the content itself,” Sharma said. Aside from factors such as video length – is it a bite-size video or a full-length show? – he stated that Local Now, a subsidiary of Entertainment Studios (owner of The Weather Group and local affiliate stations), can use the Conviva bidstream integration to pass data about specific content adjacency. Buyers can place more value on inventory if the context is precise. For example, some companies could be willing to pay extra for an ad spot during a kids cartoon if their buying platform allows them to target ad units following a sports-related scene rather than simply general family-friendly content. According to him, the data could also assist advertisers in targeting users depending on session watch length. For example, suppose someone has been engaged and viewing videos with Local Now for the last hour, and that information can be conveyed in the bidstream. In that case, advertisers can bid more confidently on that impression. According to Sharma, targeting relevant neighboring material during a movie, show, or news program is commonplace for linear TV advertisers. Bringing such capacity to CTV will help “bridge the gap” for television budgets, he says, since ad revenues are shifting to streaming content at a far slower rate than consumers’ viewing habits have changed. According to Zubchevich, the Trade Desk was the natural starting point for this contextual data play. Conviva polled its publishing and broadcast partners, and The Trade Desk was a major source of demand across the board. However, he said that the company intends to expand to other DSPs and ad platforms.

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ADVERTISER PLATFORMS

PostcardMania Expands First-of-its-kind Online/Offline Integration, Adding YouTube and Gmail Ads

PostcardMania | December 10, 2020

PostcardMania's flagship marketing integration, Everywhere Small Business, has received a platinum overhaul. The most current emphasis, named Everywhere Small Business Platinum, is the first-of-its-sort available to package conventional standard mail advertising with five digital marketing platforms. The launch permits PostcardMania to convey composed omnichannel advertising over the present most unmistakable physical and advanced stages in a solitary bundle constructed explicitly for small businesses. Since its initial release in 2018, PostcardMania's Everywhere Small Business product has beated projections and desires. The base of its prosperity and reception by a huge number of independent companies is its value point; it's much lower than other comparable single-party oversaw omnichannel marketing products. The product's extension goes ahead the impact points of long stretches of development inside PostcardMania's SEM (internet searcher advertising) division, which deals with the online segment of Everywhere Small Business. Since its dispatch in mid 2018, the division's staff has developed by 600% while the estimation of its conveyed administrations has expanded by 886%.

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