Google Refutes Claims That Users Can’t Recognize Paid Search Results

A Google engineer has refuted claims that most people cannot tell the difference between paid and organic search results. A recent article on Medium references a study on how many people can recognize search ads. The article from Medium was shared on Twitter by a New York Times journalist. A Google engineer, named Paul Haahr, responded to the tweet saying what was reported is not true. In addition, he also defended Google’s advertising practices by saying that most searches contain no ads, and when ads are shown they’re clearly labeled.