SOCIAL MEDIA ADVERTISING
BuzzGuru | September 22, 2021
BuzzGuru, the global influencer marketing leader, announced the launch of the discovery and competitive intelligence platform for influencer marketers to scale their customer acquisition efforts via YouTube, TikTok and Twitch.
The platform empowers marketers with the tools to search for perfectly aligned content creators within a database of more than 20 million influencers, analyze their performance and statistics, and plan advertising campaigns accordingly. Competitive intelligence tools help brands to gain visibility into competitor's influencer marketing strategy, including their advertising budgets, number of paid and organic mentions, and the list of influencers they work with.
"Influencer marketing is a fascinating place to be in 2021: the industry value more than doubled since 2019, growing from 6.5 billion to 13.8 billion U.S. dollars," - said Pavel Beinia, CEO and Founder at BuzzGuru. "However, the creativity of influencer marketing approach goes hand in hand with intransparency, fraud and tons of manual tasks. BuzzGuru is uniquely positioned to streamline and automate influencer marketing efforts, gather analytical data on specific ad campaigns and turn it into tangible results".
BuzzGuru discovery features allow marketers to research relevant influencers faster, add them to the lists and provide up-to-date analytics and contact information within one page. The influencer page contains data on influencer engagement rate, channel quality, audience statistics, and gives recommendations on the best dates and time of publication, price for ad placement etc.
The platform's competitive intelligence tools are tailored for brands and advertisers seeking to outpace the competition by benchmarking their influencer marketing performance against market leaders. BuzzGuru allows to research competitors' influencer marketing strategy by app, game, or brand's website domain names. The comprehensive insights include a list of influencers the brand works on a sponsored or free basis, advertising budgets on influencer marketing, best performing social media campaigns and other metrics to gain competitive advantage.
"Influencer marketing is becoming an essential component of the user acquisition strategy. People are the new media, and the customers tend to trust the recommendations of people they relate with," - added Pavel Beinia. "BuzzGuru is committed to help advertisers communicate their values to the right people at the right time, and ensure that their brand message is shared between people who know and trust each other".
Following the mission of driving innovations and transparency across influencer marketing, BuzzGuru offers the most advanced technology to meet marketers' needs in three major pillars: data trust, granularity, and measurement. Its discovery and competitive intelligence platform empowers marketers to eliminate the uncertainty brought by limited data availability, allowing them to maintain and strengthen their competitive edge.
BuzzGuru was founded in 2017 as a global influencer marketing agency, that brings together data-led performance, trusted relationships, creative approach and accurate targeting. In 2021, BuzzGuru released the analytics and intelligence platform for brands and agencies. The company's clients include Opera, Yager, YoudaGames, goGame, NetEase, Atlas VPN among others.
Aerospike | December 13, 2021
Aerospike Inc., the leader in real-time data platforms, today announced global technology company, Criteo , has selected Aerospike to deliver a digital transformation project that significantly improves the scale and performance of its global commerce media platform. The project will also see Criteo reduce its server count by 80 percent, achieving millions of dollars of cost savings per year and reducing CO2 emissions.
Criteo is a leading global technology company that combines commerce data and intelligence to deliver digital advertising that enables marketers and media owners to drive commerce outcomes. Prior to Aerospike, Criteo combined an open-source NoSQL database with caching solutions. The Criteo platform needs to match an advertiser's content with an internet user’s interests 950 billion times a day and respond in just 50 milliseconds. These data loads and requests are continually increasing to deliver fast responses to help advertisers reach more consumers and grow their online sales.
To meet both new and future petabyte-scale demands, Criteo turned to the Aerospike Real-time Data Platform, which will cut its server count by more than 80 percent for millions of dollars in annual IT savings.
Our data demands are growing exponentially, and we need a real-time data platform that can handle our current requirements but ensure that we can adapt and scale for what lies ahead. The Aerospike real-time data platform takes us to the next level in terms of scale and performance and provides us with a standardized platform that ensures our customers can meet the rapid response times they demand both now and in the future.”
Diarmuid Gill, CTO of Criteo.
“In order to meet the latency needs of the Ad Tech industry every other solution needs a cache to sit on top,” explains Geoff Clark, General Manager EMEA, Aerospike. “That’s where Aerospike is different. Aerospike runs on DRAM and Flash, making it faster, more powerful and far less of a drain on server resources. If Criteo was to double its requirement for data tomorrow, it would still need less than a quarter of the servers it had before. This further demonstrates the ability of the Aerospike real-time data platform to powerfully perform at scale and still deliver significant cost-savings to business,” adds Clark.
The Aerospike Real-time Data Platform enables organizations to act instantly across billions of transactions while reducing server footprint by up to 80 percent. The Aerospike multi-cloud platform powers real-time applications with predictable sub-millisecond performance up to petabyte scale with five-nines uptime with globally distributed, strongly consistent data. Applications built on the Aerospike Real-time Data Platform fight fraud, provide recommendations that dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of customers. Customers such as Airtel, Experian, Nielsen, PayPal, Snap, Wayfair and Yahoo rely on Aerospike as their data foundation for the future. Headquartered in Mountain View, California, the company also has offices in London, Bangalore and Tel Aviv.
Criteo is the global technology company that provides the world’s leading Commerce Media Platform. 2,500 Criteo team members partner with almost 20,000 marketers and thousands of media owners around the globe to activate the world’s largest set of commerce data to drive better commerce outcomes. By powering trusted and impactful advertising, Criteo brings richer experiences to every consumer while supporting a fair and open internet that enables discovery, innovation and choice.
ID5, Narrative | April 01, 2021
To assist organizations with improving the profit from the speculation of their programmatic advertising campaigns, Narrative, the Data Streaming Platform that makes it simple to purchase, sell and win, and ID5, the free personality answer for digital advertising, today reported a joint association to give Narrative Data Streaming Platform clients admittance to ID5's contributions. The two organizations additionally declared that Narrative has joined the ID5 Inside Partner Program empowering Narrative to coordinate with ID5 to convey its Universal ID to publishers, data providers, and the more extensive advertising technology ecosystem.
"The joint partnership between Narrative and ID5 will help adtech and martech businesses and professionals better capitalize on their digital advertising campaigns," said Nick Jordan, founder and CEO of Narrative. "Users will now have seamless access to ID5 solutions on Narrative's Data Streaming Platform enabling them to connect to a broader range of datasets to improve monetization and user experience in a privacy-compliant way."
ID5 furnishes distributors and ad tech platforms with protection first identity solutions that empower client level acknowledgment and better match rates taking all things together programs, while the Narrative Data Streaming platform gives clients fast admittance to data from in excess of 55 providers with only one reconciliation.
"We are delighted to welcome Narrative as the newest member of the ID5 Inside Partner Program, and to have our ID5 solutions available on the Narrative Data Streaming Platform," said Mathieu Roche, co-founder and CEO, ID5. "Narrative clients will now be able to trade data with each other more efficiently and with better match rates, both with and without cookies. This partnership will help them maximize the value of their data and inventory to increase programmatic advertising results."
ID5 was created to improve online advertising for consumers, media owners, and advertisers, with the ultimate goal to help publishers grow sustainable revenue. ID5 provides the advertising ecosystem with a transparent, scalable, and privacy-compliant identity infrastructure.
Narrative is the Data Streaming Platform that makes it easy to buy, sell, and win. Narrative simplifies the buying and selling of information by eliminating the inefficiencies in data transactions that hold businesses back from maximizing the success of their most important data-driven initiatives.