Google Shopping Ads to Automatically Appear in Google Images

Search Engine Journal | March 11, 2019

Google Images is now a default placement option for Google Ads users who are running shopping ads.An email went out late last week to inform advertisers of this change.Previously, users had to manually opt-in to the Search Partner Network in order to have shopping ads displayed in Google Images.The images section of Google search was previously part of the Search Partner Network. Now it’s part of Google’s own search network.What’s most important for Google Ads users to know about this change is that shopping ads will now start to appear on Google Images.The change is automatic and advertisers will not need to make any manual adjustments to their campaign settings.

Spotlight

With casual gaming advertising - particularly the high-performing rewarded video ad format - smartclip offers a powerful, brand-safe, and effective way for companies to reach their potential customers with targeted, scalable campaigns. In this white paper, smartclip aims to ensure the opportunities presented by casual gaming advertising are accessible to all, sharing the insight, expertise, and knowledge needed to take any campaign to the next level.

Spotlight

With casual gaming advertising - particularly the high-performing rewarded video ad format - smartclip offers a powerful, brand-safe, and effective way for companies to reach their potential customers with targeted, scalable campaigns. In this white paper, smartclip aims to ensure the opportunities presented by casual gaming advertising are accessible to all, sharing the insight, expertise, and knowledge needed to take any campaign to the next level.

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Upwave Partners With Tremor Video to Measure and Maximize Brand Advertising

Upwave | January 24, 2023

Upwave, the industry-leading analytics platform for brand advertising, has announced a strategic partnership with Tremor Video, a DSP within Tremor International's end-to-end technology platform that enables advertisers to deliver impactful brand stories across all screens by leveraging innovative video technology. Through this partnership, Tremor Video gets access to Upwave's brand outcomes measuring capabilities, real-time brand analytics dashboards with optimization recommendations, and audience verification tools. Utilizing Upwave's automated technology capabilities, particularly the new automated discrepancy detection (ADD) capability, Tremor Video has effectively monitored and maximized brand advertising across its campaigns. This tool provides on-demand access to Tremor Video's QAing tags to confirm that they measure as intended. In addition, ADD reports are routinely updated and reveal difficulties and accomplishments quickly and effectively. Chris Kelly, CEO of Upwave, said, "Slow detection of tagging issues is an industry-wide issue, and leads to inaccurate measurement. Advertisers want proof their measurement is precise and error-free." He added, "Helping customers do so in an efficient, software-first, manner was imperative to us at Upwave." (Source – GlobeNewswire) Tremor Video has used Upwave's automated discrepancy detection to boost operational efficiency and minimize complications for an anticipated 100 campaigns in 2022 and expects continuing usage in 2023 to deliver further advantages. About Upwave Upwave is a rapidly expanding analytics firm that provides premier brands, agencies, and media partners with ML-driven brand advertising measurement technology and information through a SaaS platform. Its unparalleled digital network allows the rapid and precise collection of data from millions of ordinary users. The firm has offices in San Francisco and New York and is backed by top venture capitalists from Silicon Valley. Customers include Fortune 500 organizations across numerous industries, such as consumer packaged goods, technology, and financial services, as well as the world's top advertising agencies, which monitor and optimize digital campaigns for their clients.

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MAGNA and Roku Find Creative Streaming TV Ads 2X Better Than Traditional TV Ads

MAGNA | January 23, 2023

MAGNA Media Trials, the industry-leading proprietary research offering of MAGNA, and Roku have just announced a new study in cooperation with the Roku Brand Studio, which reveals that new video ad formats in streaming TV are twice as appealing to consumers as traditional TV advertising. Currently, marketers strive to stand out in the transition to streaming. However, traditional TV ads alone miss an opportunity to surprise and excite viewers throughout streamers' journey outside the traditional ad break. Beyond the: 30 on streaming TV investigates how marketers can create more engaging and powerful ad experiences on the platform. There were tests of three new "Beyond the: 30" video ad formats: Roku Original Vignette: A 30-second ad in which a brand references the Roku Original program being streamed. Thematic Tagged Vignette: A 30-second animated commercial in which a brand celebrates streaming. Watch Alongs: During commercial breaks, the brand sponsors discuss the television show or movie being streamed. All three "Beyond the: 30" ads outperformed traditional TV ads in terms of top-of-mind brand recall (+57% "Beyond the: 30" vs. +43%), brand favorability (+8% vs. +3%), and intent to search (+16% vs. +9%). These findings demonstrate the great potential of "Beyond the: 30" advertisements, which include increasing brand awareness and boosting sales. Multiple brands from many verticals participated in the study, including T-Mobile and Subaru. A home-based panel of 1,316 viewers was randomly split between exposed and control groups, who saw their preferred content intermingled with streaming-specific and traditional ads. Following the content viewing experience, viewers were questioned to evaluate the effect on brand key performance indicators (KPIs) and to get a deeper understanding of consumers' perspectives. About MAGNA MAGNA is the worldwide leader in media investment and intelligence. Its reliable data, innovative trial offerings, industry-leading negotiation skills, and exceptional consultancy solutions provide clients and subscribers with a compelling market edge. It is a team of specialists motivated by results, honesty, and curiosity. It helps customers and cross-functional teams through five core competencies: collaboration, education, accountability, connectivity, and enablement. About Roku, Inc. Roku introduced streaming to the TV. The firm connects people to their favorite streaming content, enables content publishers to grow and monetize massive audiences, and provides marketers with unique opportunities to interact with consumers. Roku streaming players and TV-related audio devices are available in the United States and other markets through direct retail sales and licensing agreements with TV OEM companies.

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MOBILE ADVERTISING, AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT

Blockboard and FreeWheel Collaborate to Expand Advertisers' CTV Inventory

FreeWheel | January 04, 2023

Ad-tech company Blockboard has announced a partnership with Comcast-owned FreeWheel, a global technology platform for television advertising. As a result of the collaboration, FreeWheel's premium CTV (connected TV) inventory will be made available to all of Blockboard's advertising clients. The collaboration is expected to open up unprecedented opportunities for advertisers, allowing them to access the most sought-after CTV inventory on FreeWheel’s platform. “The partnership comes as interest and spending in the CTV ad sector are projected to grow significantly, with the IAB forecasting YOY growth of 14.4% in 2023.” CTV has become more appealing to brands and marketers who want to reach a large number of viewers in a cost-effective way because they can target specific audiences. Through the integration with FreeWheel, Blockboard has gained access to the most optimized supply path for high-quality CTV inventory, providing more premium advertising opportunities for its demand-side clients. Blockboard, an independent programmatic demand-side platform (DSP) for over-the-top (OTT) and connected television (CTV), and FreeWheel, Comcast's leading video monetization technology platform, have announced that they will work together. The partnership aims to connect buyers and sellers across the TV ecosystem, simplifying and enhancing the overall ad-buying experience. With the partnership, advertisers are now able to access a larger inventory of high-quality CTV advertising opportunities, allowing them to target their desired audience with ease. About FreeWheel FreeWheel is a technology platform for television advertising that aims to provide solutions for all segments of the TV industry. The company offers technology, data enablement, and convergent marketplaces to facilitate transactions between buyers and sellers across all screens, data types, and sales channels. FreeWheel is based in multiple locations worldwide, including New York, San Francisco, Chicago, London, Paris, and Beijing. As a Comcast company, FreeWheel also advocates for the premium video industry through the FreeWheel Council.

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