Google Shopping Ads to Automatically Appear in Google Images

Search Engine Journal | March 11, 2019

Google Images is now a default placement option for Google Ads users who are running shopping ads.An email went out late last week to inform advertisers of this change.Previously, users had to manually opt-in to the Search Partner Network in order to have shopping ads displayed in Google Images.The images section of Google search was previously part of the Search Partner Network. Now it’s part of Google’s own search network.What’s most important for Google Ads users to know about this change is that shopping ads will now start to appear on Google Images.The change is automatic and advertisers will not need to make any manual adjustments to their campaign settings.

Spotlight

To that end, Sojern surveyed more than 600 travel marketers around the world to better understand how they’re navigating these complexities. We examine their key challenges, how they are allocating advertising budget across channels, where they are finding success, and what technologies may impact the future of marketing.

Spotlight

To that end, Sojern surveyed more than 600 travel marketers around the world to better understand how they’re navigating these complexities. We examine their key challenges, how they are allocating advertising budget across channels, where they are finding success, and what technologies may impact the future of marketing.

Related News

ADVERTISER PLATFORMS

IAS Selected to Provide Transparency to Netflix’s Advertising Platform

Integral Ad Science, Netflix | October 17, 2022

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has been selected by Netflix (Nasdaq: NFLX) as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. “We are excited to partner with Netflix as they introduce their much-anticipated ad-supported tier that will dramatically increase the global supply of CTV advertising inventory,” said Lisa Utzschneider, CEO, IAS. “We are excited to partner with Netflix as they introduce their much-anticipated ad-supported tier that will dramatically increase the global supply of CTV advertising inventory,” said Lisa Utzschneider, CEO, IAS. “IAS provides marketers with the tools necessary to monitor the quality of their media buys as they expand their CTV inventory. We look forward to offering essential coverage to brands and the ability to purchase ads on the Netflix platform with confidence.” IAS verification on Netflix will enable advertisers to maximize engagement through insights and make every impression count. The offering provides: Independent, third-party Viewability and Invalid Traffic reporting for Netflix inventory. Trend identification to understand campaign performance and optimize for peak engagement. Consistent verification across media buys to understand performance. “IAS will be one of our verification partners for the Basic with Ads plan – our new ad-supported tier,” said Jeremi Gorman, President of Worldwide Advertising at Netflix. “We’re excited to bring IAS’ industry leading verification suite of tools that will give advertisers the confidence in the performance and placement of their ads.” IAS Netflix verification will be available Q1 2023. About Integral Ad Science Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com. About Netflix Netflix is the world’s leading streaming entertainment service with 221 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Read More

DISPLAY ADVERTISING

Pontiac Intelligence Launches A Connected TV Bidder

Pontiac Intelligence | November 08, 2022

Pontiac Intelligence, a modern and transparent programmatic advertising platform, announced the launch of a proprietary Connected TV (CTV) Bidder at the inaugural Pontiac Summit. Pontiac unveiled the newest ad buying technology product that enables advertisers of all sizes and budgets to purchase OTT and CTV across the connected TV landscape via Pontiac’s direct pipes. Pontiac is empowering users to buy commercials on ad supported streaming services such as Discovery, Xumo, FuboTV, TubiTV, SlingTV, and others. “The major DSPs have built battleships to handle the amount of traffic which comes from display, native, etc. CTV doesn’t need a battleship. It needs a speedboat, and our proprietary bidder is a speedboat that will be both more efficient and cost effective,” says Pontiac CEO, Keith Gooberman. “The major DSPs have built battleships to handle the amount of traffic which comes from display, native, etc. CTV doesn’t need a battleship. It needs a speedboat, and our proprietary bidder is a speedboat that will be both more efficient and cost effective,” says Pontiac CEO, Keith Gooberman. The CTV Bidder is part of Pontiac’s response to the cookie-less future and meeting the needs of advertisers. The CTV Bidder is focused on CTV Deals via a growing list of integrations, such as Magnite, Xandr, GlewedTV and more. The CTV Bidder is available on a Bidder-as-a-Service model or a percentage of media model. Advertisers can manage campaigns on their own or with an account management team through a managed service offering. The CTV Bidder can be accessed via Pontiac’s transparent media buying platform at Pontiac.media. About Pontiac Intelligence Pontiac Intelligence is a privately held Demand Side Platform that gives advertisers the ability to buy ad space across the open web. Pontiac has custom integrations and partnerships with leading inventory providers to access billions of global impressions across CTV, Digital Out of Home, Display, Native, Video, and Audio. A wholly owned subsidiary of Programmatic Mechanics, the company’s mission is to bring full transparency into programmatic pricing and data. For more information, visit https://pontiac.media.

Read More

ADVERTISER PLATFORMS

MGID Bolsters Global Leadership Team to Accelerate Growth Into New Territories

MGID | September 17, 2022

MGID, the global advertising platform, has today announced the appointment of Sara Buluggiu as VP of Publisher Business Development, and Sergio Vives as Global Head of Publisher Acquisition, to drive the company’s European expansion. Buluggiu brings a wealth of international digital media experience, with previous roles including Digital Director at Starcom, and VP, Regional Director Italy, Spain and MENA at Magnite, where she launched its Middle East offering and successfully grew operations in Dubai and Israel. At MGID, she will be responsible for developing the company’s publisher-focused global strategy in Europe, North America, LatAm and APAC regions. An accomplished sales and business development leader, Vives brings more than 15 years experience in revenue management, publisher acquisition and monetization strategies. Previously VP Sales at Marfeel, the global content intelligence platform, and Global Sales Director at Softonic, he will oversee MGID’s global publisher acquisition strategies. Sergii Denysenko, CEO at MGID, commented, “With increasing recessionary pressures and tighter privacy regulations, publishers are seeking alternative revenue streams that won’t compromise user experience." Sergii Denysenko, CEO at MGID, commented, “With increasing recessionary pressures and tighter privacy regulations, publishers are seeking alternative revenue streams that won’t compromise user experience. We want to ensure those creating great content on the open web and amassing valuable audiences don’t miss out on their fair share of ad spend. “As we extend our support of publishers in developing audiences and generating revenue into new global territories, bringing both Sara and Sergio on board is a significant step towards helping us to achieve this.” About MGID MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences. Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com.

Read More