Google Tests Lead Form Extensions In Google Ads

According to reports, Google is now testing lead form extensions in Google Ads to help businesses get customer information directly. According to a Google Support article, the new lead form extensions feature for Google Search Ads “helps you capture interest when potential customers are searching for your company, products, or services on Google.” It is apparently currently only available as a beta. The extension works very much in the same way as Lead Generation ads on other platforms, allowing users to submit their contact information to show interest in something. Their submitted data is not, however, used for ads personalization. In order to create and use lead form extensions on Search, a Google Ads account must be in a “non-sensitive vertical or sub-vertical” however some of these “sensitive verticals and sub-verticals” are not eligible for the feature. You can find out more about the requirements here.

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