Google to No Longer Display Text-Only AdSense Ads

Google | May 31, 2019

In an effort to modernize its advertising products, Google is retiring the text-only AdSense ad unit Google notified AdSense publishers about this change via email: “We’re moving towards richer ad formats, phasing out text-only and display-only ad units to further improve user experience, and to fully reflect the pool of ads we have in the market.” Google AdSense will automatically rename existing “Text ads only” and “Display ads only” to simply “Display ads.” In addition to sunsetting text-only ads, Google announced several other changes to AdSense ads which are rolling out in the coming weeks.

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The Advertising Handbook is the ideal book for anyone interested in the how and why of advertising. Sean Brierley places the industry in its social, historical and political context. He explains the structure of the advertising industry and the role of those who work in it. The Advertising Handbook examines why companies and organisations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness, and how companies measure their success.

Spotlight

The Advertising Handbook is the ideal book for anyone interested in the how and why of advertising. Sean Brierley places the industry in its social, historical and political context. He explains the structure of the advertising industry and the role of those who work in it. The Advertising Handbook examines why companies and organisations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness, and how companies measure their success.

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SOCIAL MEDIA ADVERTISING

Grove Inc. to Serve Ads in Partnership with Benzinga

Grove Inc | May 13, 2022

Grove Inc. (GRVI), a SaaS ad platform, has announced a partnership with publisher Benzinga to offer programmatic ads and email advertising solutions. Grove Inc. has an array of in-house brands and operates in multiple verticals, such as SaaS programmatic ad technology. It is a division solely dedicated to acquiring high-growth e-commerce brands. Additionally, it sells to numerous consumer markets such as the beauty, pet care, botanical, and functional foods sectors. Through Interactive Offers, Grove Inc.’s programmatic ad division, Benzinga can monetize its emails through programmatic ad units. Publishers like Benzinga need reliable partners that have advertisers looking for high-quality leads and traffic. Interactive Offers has a platform that makes it easy for publishers and advertisers to set up accounts to serve and buy new leads quickly. Benzinga is a one-stop hub for actionable information on capital markets with approximately 25 million readers a month. It is one of the largest online platforms that want to empower a new generation of investors. “The contract with Benzinga further establishes our presence as a desirable SaaS ad tech partner, helping us increase revenue while working with an industry leader in the space.” CEO Allan Marshall According to Grove’s management, the partnership is a step in the right direction to create new revenue opportunities for the company to build strong relationships with new advertisers and publishers.

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AD NETWORKS

YouTube Turns On Post-roll Ads for all Videos that are Eligible to Serve Ads

YouTube | January 12, 2021

YouTube is turning post-roll ads on naturally for all recordings that are qualified to serve ads. YouTube instructs makers with respect to this adjustment in the principal news update of the year on its Creator Insider channel. A "monetizing" maker is somebody who has applied for, and been acknowledged into, the YouTube Partner Program (YPP). Makers who have a place with the YPP can run ads in their videos and acquire a cut of the income dependent on how many views the ads receive. There are three fundamental advertising alternatives to look over: pre-roll, mid-roll, and post-roll. Makers can decide to incorporate any mix of those promotion types while transferring a video longer than 10 minutes long. All advertising is optional, however its critical to know all advertisement types are currently turned on by default. That implies, in case you're not careful, you could wind up transferring a video with more advertising than intended.

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Google Reports Review of AI Search Changes

Google | October 16, 2020

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results. Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it several degrees harder for SEO. Keep reading for why this is so. In a recent PubCon keynote, Google’s John Mueller was straightforward in his prediction that SEO will become more difficult in the near future. Google BERT Now is Nearly 100%. One of the biggest reveals is that Google is employing BERT in virtually every search query. BERT is a technique for natural language processing pre-training that helps Google understand words within the context of the surrounding words. Google has said that BERT helps Google Search better understand the intent of a search query.

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