PROGRAMMATIC ADVERTISING
DanAds, McClatchy | February 27, 2023
DanAds, an advertising technology platform, has recently partnered with McClatchy for email and programmatic offerings on the McClatchy Ad Manager platform. Advertisers can avail of the offerings and purchase email and programmatic inventory from McClatchy’s marketplace.
McClatchy offers access to double opt-in email lists for advertisers with these new products. They can make a group of users and ensure that the chosen users receive marketing notifications, increasing user engagement and target data accuracy. In addition, these emails remain in the user’s inbox until deletion, availing more chances for user engagement with the advertisement. It also provides space for a creative copy of any digital advertising solution by giving the client complete control of the email-based content, improving advertising capabilities for small and medium-sized businesses.
Co-Founder and Executive Vice President of Sales at DanAds, Peo Persson said, “The speed with which we have scaled up the technical capabilities of McClatchy Ad Manager is a testament to our team’s deep expertise in self-serve advertising. McClatchy’s portfolio of premium news titles is perfectly suited to the new generation of contextual, brand-driven audience targeting. We’re very excited to see how advertisers engage with these new game-changing features.”
(Source – Exchange Wire)
Senior Vice President of Advertising at McClatchy, Jane Howard said, “With these new additions, the early feedback from our customers has been positive and I’m extremely proud of our team’s commitment to the platform and the pace of ongoing innovation surrounding this project in partnership with our counterparts at DanAds.”
(Source – Exchange Wire)
About DanAds
Established in New York City, DanAds, an advertising solutions provider, has connected advertisers and content publishers for accelerated engagement, revenue, and future scope since 2013. It offers solutions for self-serving advertisement, media technology, ad technology, SMB advertising, publisher marketing and advertising automation. It works with publishers and advertising brands like Expedia Group and Philips, Roku, Disney, Klarna, SoundCloud, Hulu, TripAdvisor, and Bloomberg worldwide. It is a fully customizable and measurable self-serve advertising technology infrastructure, giving complete control to the publishers for secured future scalability.
About McClatchy
Headquartered in Sacramento, California, McClatchy, a periodical, and book publishing platform, has provided solutions for video storytelling, community service, mobile, digital publishing, quality journalism and advertising services since 1857. It strives for community engagement and social justice by addressing their needs and raising awareness, providing advanced news coverage. It utilizes digital tools and technology for a more targeted user experience than traditional news coverage. Its dedication to local journalism fosters community connection, understanding, and informed engagements. In addition, it connects marketers with new advertising opportunities and valuable customers in the community.
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DISPLAY ADVERTISING
Sharethrough | March 15, 2023
On March 14, 2023, Sharethrough, a global independent ad exchange, is organizing the Green Media Summit 2023 in New York City on April 13. The event will highlight the impact of environmental awareness in media and the digital advertising industry's role in building a sustainable media ecosystem.
The conference will feature keynotes, panels, and fireside chats from ad tech leaders, industry decision-makers, and sustainability experts. The event will talk about the latest trends and solutions in sustainable media practices. These will include strategies for reducing carbon emissions in production and distribution, new technologies, and the role of the media in driving social and actionable environmental change.
Luc Marsolais, Chief Operations Officer at Sharethrough, said, "As businesses increasingly prioritize sustainability, it's become clear that industries across the board need to take steps to reduce its environmental impact." He also said, "The inaugural Green Media Summit is an essential opportunity to come together to address one of the most pressing issues of our time. At this conference and beyond, we can find ways to reduce our carbon footprint, minimize waste, and build a more sustainable future."
(Source - CISION PR Newswire)
The conference is completely carbon-neutral and features speakers from global brands, agencies, and publishers. Attendees can network with like-minded professionals and learn about best practices for creating environmentally conscious campaigns. The conference aims to inspire and empower the industry to take action towards a more sustainable future.
About Sharethrough
Sharethrough is an independent omnichannel ad exchange that believes in a human-centric approach to advertising and monetization. Advertisers and publishers use its technology to render higher-performing ads that fit any placement on any site. Sharethrough's publisher partners benefit from directly-sourced demand, scale, and quality, prioritizing their monetization efforts and elevating performance. It has headquarters in Montreal and offices across North America, including San Francisco and New York City.
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AD NETWORKS, ADVERTISER PLATFORMS
Moloco | February 24, 2023
On February 23, 2023, Moloco, a performance advertising and operational machine learning (ML) company, launched a monetization solution for streaming media and OTT providers with ML support, assisting content owners with increased revenue.
Through a combination of machine learning and unique first-party data, this solution would support content owners in building individual ad businesses for higher revenue from increased customer reach than the traditional linear TV business ads. The rise in demand for video streaming gave media owners and distributors business opportunities, but they need help in building digital businesses on a large scale. They require an advanced solution than business practices that only work on linear TV. For successful digital advertising, streaming platforms want advertisers with different goals, simplifying the advertising processes and accelerating ROI for ad budgets.
Media companies must fulfill consumer expectations for engaging content and user experience, needing an access to the technology for business digital advertising. As a result, they invest mainly in machine learning for building big companies through a combination of first-party data and ML. Moloco is one of those technology platforms, providing a complete programmatic solution for content publishers.
Head of Moloco Enterprise, Herman Yang, said, “Our media partners have created rich consumer offerings with content, audiences, and digital experiences that are unique to their business.” He added, “Our goal is to help platforms build a scalable and profitable ad business with Moloco’s machine learning technology by creating unique experiences for users and opportunities for their advertisers.”
(Source – Business Wire)
Founder and CEO of Moloco, Ikkjin Ahn, said, “Helping media businesses grow by leveraging the power of machine learning is core to Moloco’s founding vision.” He added, “We’re democratizing those capabilities by making operational machine learning accessible to all businesses.”
(Source – Business Wire)
AboutMoloco
Headquartered in Redwood City, California, Moloco, an advertising company, has provided services for programmatic advertising, machine learning, BigQuery and Google AdX since 2013. It offers performance solutions for the ROI of digital strategies, accelerating business growth. With its machine learning engine, it leverages a performance marketing platform and optimizes mobile advertising. Its first-party database, Moloco Cloud DSP, enhances return on ad spend (ROAS) goals for application and game publishers. In addition, its Moloco Retail Media Platform supports online marketplaces and retailers for their merchants’ performance, sales growth, and contextual recommendations for revenue generation and advertising.
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