Google took down 2.3 billion ads in 2018 for violating its advertising policies

Android Authority | March 14, 2019

According to Google’s Bad Ads Report 2018, last year, Google banned six million ads every day. The company banned a total of 2.3 billion misleading ads and took down one million bad accounts, twice as many bad advertiser accounts in 2017. Google defines bad ads as ‘misleading, inappropriate, or harmful ads’ that violates its advertising policies and pose a threat to users, Google’s partners, and the “sustainability of the open web itself.“Google also went after the bad actors behind numerous bad ads and using improved machine learning technology, the company identified and terminated almost one million bad advertiser accounts. Google also terminated about 734,000 publishers and app developers from its ad network and removed ads completely from nearly 1.5 million apps.

Spotlight

There is no denying it: mobile advertising is on the rise. Has your company taken notice or are you in the dark? In recent years, there has been a slow diminish in the spend made on desktop advertising dollars as organizations look towards the results mobile devices can drive. As an efficient source of information, mobile phones and tablets are also a smart way to get your brand in front of millions of viewers.

Spotlight

There is no denying it: mobile advertising is on the rise. Has your company taken notice or are you in the dark? In recent years, there has been a slow diminish in the spend made on desktop advertising dollars as organizations look towards the results mobile devices can drive. As an efficient source of information, mobile phones and tablets are also a smart way to get your brand in front of millions of viewers.

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ADVERTISER PLATFORMS

boostr introduces Net Advertising Revenue Retention (NARR) to help publishers grow enterprise value and combat churn

boostr | February 10, 2022

Selling advertising has always worked on a transactional basis where publishers need to compete and win business on a deal by deal basis. Successful publishers have realized that revenue retention is a key to growth. In the May 2021 Media Ad Sales Trends report, boostr found that revenue retention and revenue growth are positively correlated. In fact, the digital publishers with the highest revenue growth rates from 2019-2020 had the best client and revenue retention rates. In the same study, boostr found the top 75th percentile of publishers retained 72% of revenue year over year while the median was 55%. Unfortunately, a majority of publishers are not able to retain significant client spend and need to find more new logos every year. While there are many reasons for this, oftentimes publishers don't have visibility into the problem. "When I'm talking to CROs and ask them what their churn is, half of them aren't sure, the other half often know, but it's a point in time view because it was so difficult to get the data", says Patrick O'Leary, CEO & Founder at boostr. Drawing inspiration from the powerful SAAS metric Net Revenue Retention and working alongside publishers tackling their churn problems, boostr is excited to announce Net Advertising Revenue Retention or NARR. NARR provides a SAAS play metric for publishers to help them grow by retaining more revenue while improving their enterprise value. Publishers often trade on their ebitda multiple vs SAAS companies trading on their recurring revenue multiple, at higher valuations. Publishers who can look more SAAS like are more likely to fetch higher valuations thus growing enterprise value for their stakeholders. Revenue retention is critical for publishers and a healthy sign of a strong partnership. NARR provides publishers a new way to measure how they're doing and visibility where action is needed." Tim Daugherty, SVP Revenue & Digital Operations at Vice Media NARR is similar to the SAAS metric Net Revenue Retention (NRR) in that it measures how much revenue is retained from a cohort of customers who spent at the same time last year providing a measure of reoccurrence of revenue. By breaking out NARR by Advertiser, publishers can get insight enabling revenue leaders to take action with an impact. In addition to introducing the NARR metric to the media industry, boostr is announcing productization of NARR for publishers. boostr provides a NARR dashboard out of the box so publishers can quickly get insights into their NARR to develop strategies to grow it. The NARR dashboard is available to boostr clients now.

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PROGRAMMATIC ADVERTISING

Adsquare to Offer Mobile-Powered Data and Insights for Mobile & OOH Advertising

Adsquare | September 07, 2021

Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home campaigns. O2 Motion is a service that uses anonymised and aggregated data created by the O2 mobile phone network to offer insight into movement trends across the UK. As mobile devices connect to different masts, they create data footprints, which O2 can then anonymise, aggregate and extrapolate to gain a picture of how people are travelling, when they make journeys and which areas they visit.* Anonymised, aggregated insights from O2 Motion are now available within the Adsquare platform in the form of easy-to-activate segments, enhancing Adsquare’s Proximity Targeting and OOH Planning & Activation solutions in the UK. Adsquare’s own location based targeting solutions are actionable via pre bid API integrations in all relevant DSPs including Adform, Displayce, LoopMe, Scoota, Splicky, Hawk, The Trade Desk and Xandr. Adsquare’s technology already enriches mobile devices’ or DOOH screens’ geo-locations with spatial data in real-time (with lat/long geo-locations sent in the bid request by the supply side). The company is now overlaying this information with historic, anonymised and aggregated crowd movement data from O2 Motion. This data is turned into insights that can help advertisers look at the past, evaluate the present and predict future trends. In other words, advertisers benefit from a better understanding of customer behaviour and profiles at a site level – all governed by strict data privacy and security processes that are GDPR compliant. Tom Laband, CEO & co-founder of Adsquare, says: “Offering privacy-first and high quality data to marketers is the number one priority for Adsquare. We’re proud to be working with O2 Motion which provides unique insight at scale into anonymised, aggregated crowd movement trends across the UK.” *Data insights from O2 Motion never allow identification or mapping of individuals and operate within strict privacy guidelines.

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AD NETWORKS

AniView Bolsters Its Customers’ CTV Ad-serving Capabilities With SSAI

AniView | January 31, 2022

AniView a leading provider of holistic end-to-end video ad-serving Saas platform for publishers, launches its Server-Side Ad Insertion (SSAI) feature, which allows advertisers to seamlessly insert video ads into high-quality, long-form content. Providing a similar user experience to broadcast TV, SSAI enables a buffer-less transition from content to ad, and then back to content. Audiences today are consuming much more episodic, long-form video on demand (VOD) and live-streaming content, and CTV is leaving cable TV way behind in popularity, according (https://www.mediapost.com/publications/article/363911/study-almost-40-of-adults-watch-video-daily-on-c) to Leichtman Research Group. It’s partly why advertising-supported video on demand (AVOD) has made such an impact (https://clearbridgemobile.com/what-is-avod-a-guide-to-advertising-video-on-demand/) in the digital arena, driving demand for a broadcast-quality ad experience. Advertisers need to adjust accordingly, particularly through more seamless ad transitions and more customized ads delivered at scale. By bringing SSAI to its ad-monetization platform, AniView allows advertisers to have ads inserted, or stitched, into a video from the server side, providing a scalable and more robust delivery. Ad stitching also reduces the effectiveness of ad-blocking software, which means more ads can reach the end user. With data tracking through SSAI, AniView’s customers and advertisers are able to receive a direct feedback loop, enabling them to deliver more personalized and relevant targeted ads in real time. The feature effectively grants viewers a broadcast-like experience, with high-quality ad creatives optimized for long-form and streaming content. The solution’s ad preparation ensures SSAI creatives are served at a quality optimized for the platform the viewer is using as well as their bandwidth. SSAI-supported content can be accessed by any device with no integration required on the client side, bringing advertisers maximum versatility. Customers are able to utilize both SSAI and the ad-server platform itself for a fully end-to-end ad-monetization flow. We’re really excited to incorporate SSAI into our ad-monetization platform as it effectively addresses the changing nature of today’s viewing habits and expectations. It will help advertisers serve more relevant creatives to viewers, inserting ads over a linear slate, and reduce ad-blocking impediments. But most importantly, it provides a robust and scalable remedy for an ecosystem getting ever nearer to a broadcast-quality experience.” Alon Carmel, CEO of AniView. About AniView AniView is a global video technology company whose platform is playing an increasingly central role in advancing the efficient and effective management of video content and advertising across the open web. The company’s solutions are highly flexible, transparent, scalable, and operate across desktop, mobile, inApp, connected TV and over-the-top formats. The company’s patented video player technology, high-performance ad server, video marketplace and custom ad units provide flawless video delivery to over 200,000 publishers worldwide and power many of the world’s largest web publishing groups.

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