AD NETWORKS
CMSWire | April 05, 2023
TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, and brands, today announced a partnership with Choozle, an omnichannel digital advertising platform and consultative partner to agencies and brands.
This collaboration integrates Choozle’s proprietary platform, which connects modern marketers with the very best advertising technology in the ever-changing world of programmatic advertising, with TapClicks’ Smart Marketing Cloud, a unified marketing operations platform including automated data acquisition, data warehousing, order management, analytics and intelligence, reporting, and marketing workflow management.
With Choozle’s adoption of the full, end-to-end TapClicks marketing operations platform, mutual clients can now manage their digital advertising media more seamlessly and effectively, with ease and confidence. This allows Choozle to scale and expand their omnichannel advertising solutions, and is a key differentiator.Agencies and brand marketers benefit from making their advertising budgets go further, with better return on advertising spend (ROAS), and more comprehensive service offerings for campaign management.
“By adopting TapClicks’ unified, end-to-end marketing operations platform, we have enhanced our programmatic digital advertising strategy,” said Adam Woods, CEO of Choozle. “This accelerates scaling of our delivery and service offering. It better serves end-advertisers with more cost effective, higher quality services, drives better advertising outcomes, and further simplifies the buying process for our client agencies and marketers across multiple platforms.”
”One of TapClicks’ core strategies for a decade has been to invest in strategic partnerships with industry leaders,” said Babak Hedayati, CEO and Founder of TapClicks. "Our partnership with Choozle is a great example of how companies deliver value to their customers by delivering a seamless operations stack for increased revenue and dramatically improved efficiency."
Choozle has been a TapClicks client for several years, and this collaboration further extends the effective partnership, enhancing both parties’ offerings for immediate impact. This integration was driven by client request, and is available now. Mutual clients agree:Andy Miller, CEO of M2 The Agency, commented, “Both the TapClicks unified marketing operations platform, and the Choozle omnichannel digital advertising platform, have accelerated our success. We are delighted to benefit from this new collaboration.”
About Choozle
Choozle is an omnichannel digital advertising platform and consultative partner that helps advertisers and agencies navigate the complexities of the digital media landscape. Choozle leverages detailed consumer data to power programmatic advertising campaigns for an omnichannel world – all from a single, intuitive interface. The company combines multiple digital advertising tools, a demand-side platform, data management platform, and smart tag management into a single platform with human media optimization expertise to engage audiences no matter where they are. For more information visit http://choozle.com.
About TapClicks
TapClicks, Inc. is the leading provider of unified marketing operations, analytics and reporting solutions for digital marketing. For more information, visit www.tapclicks.com.
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AD NETWORKS
PR Newswire | April 28, 2023
DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, will host its second annual "Innovating with Intent" forum on May 10. This first-of-its-kind event focuses on accelerating the convergence of data-driven advertising with connected TV (CTV) in the pharmaceutical industry.
DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, will host its second annual "Innovating with Intent" forum on May 10. This first-of-its-kind event focuses on accelerating the convergence of data-driven advertising with connected TV (CTV) in the pharmaceutical industry.Innovating with Intent's content will include:
DeepIntent Founder and CEO Chris Paquette's keynote about the state of healthcare advertising in convergent TV and the opportunities brands have today to utilize technology, data, and platforms to drive business and patient outcomes;
FreeWheel, TransUnion, Warner Bros. Discovery, and DeepIntent discussing the accelerating transition to a unified media marketplace;
A panel about whether clean rooms are the remedy for data collaboration and audience fragmentation featuring CMI Media Group, the IAB Tech Lab, Klick Health, LG Ads Solutions, and Snowflake;
Insights from DIRECTV, NBCUniversal, and Televisa Univision about unifying reach and performance across linear TV, CTV, and digital video;
and DeepIntent and Roku sharing the results of their new custom research focused on "silver streamers" over 50, their viewing habits, and the impact of pharma ads on their health and wellness journeys.
"Today's TV viewers are fragmented across screens, platforms, and devices, making TV convergence increasingly important. Convergence gives advertisers a more unified approach to their media buying and planning, campaign measurement, and more," said Marcella Milliet Sciorra, Chief Marketing Officer at DeepIntent. "This event represents pharma's data-driven future, and we're excited to lead the industry there."
Innovating with Intent will take place on May 10 in New York City. Click here to request an invitation to the event. To learn more about DeepIntent, visit www.deepintent.com/.
About DeepIntent
With a core belief that advertising technology can measurably improve the lives of patients, DeepIntent is leading the healthcare advertising industry into the future. Built purposefully for the healthcare industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance with patented technology and the industry's most comprehensive health data. DeepIntent is trusted by 600+ pharmaceutical brands and all the leading healthcare agencies to reach the most relevant healthcare provider and patient audiences across all channels and devices. For more information, visit DeepIntent.com or find us on LinkedIn.
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AD TECH AND MARTECH
Business Wire | May 30, 2023
Habu, the Global Innovator in Data Clean Room Software, today announced their integration with Google Display & Video 360’s PAIR, which supports ad planning, activation, and measurement in a privacy-safe way. The new solution enables advertisers and publishers to securely leverage and reconcile their first-party data to improve media performance in Google Display & Video 360 (DV360) and accelerate business growth.
Habu’s data clean room technology makes collaboration across decentralized data safe, simple, scalable, and smart. Its software is designed to make data collaboration secure and easy enabling companies to increase the velocity and value of data-driven initiatives by empowering them to work within and across distributed data environments to glean insights and execute advanced data science use cases with minimal resources.
Display & Video 360’s PAIR (Publisher Advertiser Identity Reconciliation) is a privacy-safe way for advertisers to activate and measure their first-party (authenticated and consented) audiences on specific publishers via Display & Video 360. Brands/advertisers on the buy side and publishers on the sell side can bring their first-party data and reconcile it securely to facilitate more efficient, accurate, and effective media buying and measurement on a 1:1 basis.
Habu’s clean room software integrated with Display & Video 360’s PAIR facilitates commutative encryption methodology to provide maximum security for advertisers, publishers, and consumers with respect to their data by enabling reconciliation without ever decrypting the data.
As the only fully interoperable clean room solution, Habu enables advertisers and publishers to utilize the PAIR protocol, no matter what cloud, platform, or stack. Built for both data scientists and business users, Habu’s integration with PAIR facilitates the reconciliation of publisher and advertiser first-party data for marketing use cases.
Habu’s customers will now have the opportunity to leverage PAIR within Habu’s data clean room software to securely collaborate with key partners to deliver more meaningful ads and optimize and improve advertising performance in Display & Video 360. In addition, it provides protection of your customers’ and visitors’ privacy, as the publisher/advertiser first-party data reconciliation happens without any other party, including Google, ever having access or visibility into another party’s data.
The Habu + Display & Video 360 PAIR integration enables:
Closer connection with known audiences to drive better performance on a 1:1 basis
Increased data privacy and security for advertiser activation on publisher inventory
Deeper level of collaboration with top media partners across the entire campaign lifecycle from planning to activation to measurement
"We’re excited to be working with Google to provide our customers with innovative and future-proof ways to connect with their customers while respecting their privacy,” said Mike Moreau, Co-Founder and COO at Habu. “Our integration with Display & Video 360’s PAIR empowers advertisers and publishers to benefit from the secure reconciliation of their first-party datasets to drive better media performance and ROI.”
This partnership further expands the areas of integration between Habu with Google Ads and Google Cloud. Habu also integrates with Ads Data Hub’s API and recently announced a partnership with Google Cloud to democratize clean room access and scale data collaboration for companies.
To learn more about how Habu and Display & Video 360’s PAIR deliver innovative solutions for privacy safe data collaboration visit https://habu.com, PAIR Visual, and https://marketingplatform.google.com/about/display-video-360/.
About Habu
Habu is a global leader in data clean room software, enabling companies to benefit from the value of data without the risk. Habu connects data internally and externally with other departments, partners, customers, and providers in privacy safe and compliant ways for better collaboration, decision making and results. The company is headquartered in San Francisco CA and Boston, MA. For more information visit www.habu.com
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