Google Updates Financial Services Advertising Guidelines: Just The Facts

digitalmediasolutions | November 27, 2019

Google continues to update and evolve their advertising, most recently revising their financial products and services policy. The new policy will ban certain types of debt and credit repair services from advertising on Google. According to the Google Blog, beginning in November, Google restricted “advertisement of debt settlement, debt management services and credit repair services.” Some services will be banned outright, including credit repair services. Debt settlement and debt management services that want to advertise on Google will have to be certified by Google, and in order to be certified will have to be “registered, licensed or approved by the relevant regulatory authorities or recognized professional bodies in the country or countries they are targeting.” The new financial products and services policy will apply globally, but at this time not all countries are eligible for Google certifications.

Spotlight

The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost-effective ways to contact prospects and customers. It’s far cheaper than traditional bulk postage mail and in many cases, can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising.

Spotlight

The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost-effective ways to contact prospects and customers. It’s far cheaper than traditional bulk postage mail and in many cases, can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising.

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Lumenad Announces the Release of Advertising Intelligence Software for Digital Marketers

Lumenad | April 15, 2021

Lumenad, a leading provider of advertisement data organization, standardization, and simulation tools, today announced the release of its flagship Advertising Intelligence software. Marketers who are frustrated by the heavily manual, do-it-yourself nature of advertisement data can use tools that significantly reduce the persistent challenges of ad data variety, volume, and velocity. "We invented Advertisement Intelligence software primarily to help marketers handle their promotional data holistically," said Lumenad CEO Ryan Hansen. "There are numerous products on the market that assist marketers in managing their received and owned media, but absolutely none rely solely on managing paid-media data. Our Brand Intelligence platform has been pressure tested against thousands of campaigns and more than $100 million in media spend, and it has been purpose-built to meet the basic demands of handling new cross-channel advertising." More than 70 advertisement metrics are standardized by the app in compliance with agreed ad industry guidelines. For the first time, Advertising Intelligence tech provides cross-channel ad data in a full uniform and impartial way. With newfound transparency in campaign performance, marketers will take the appropriate action for each channel based on the data. About Lumenad Lumenad built Advertising Intelligence software to assist marketers in being more flexible, proactive, and open in their marketing spend strategy. It's an industry-validated method for streamlining data organization, standardization, and insights. As a result, advertisers will gain insight into and truly comprehend past, present, and future perspectives on ad campaigns. They will optimize the return on every ad dollar.

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Mediavine Minority-Owned Sites See Significant Uptick in Programmatic Ad Sales Via New Partnership with Colossus SSP

Mediavine | November 16, 2021

Mediavine, the largest exclusive full-service ad management firm in the U.S., has partnered with Colossus SSP to increase diversity in programmatic ad spend across Mediavine's minority-owned inventory from its network of 8,300+ independent publishers. Colossus SSP is operating on the Mediavine Exchange, the company's proprietary server-to-server (S2S) technology. Since onboarding in July, Colossus SSP has quickly jumped into the top ten Mediavine monetization partners, and ranks the highest-performing partner tested in the last 18 months overall. Colossus SSP is a custom supply side platform that delivers a diverse marketplace, enabling brands of all sizes to connect with multicultural and general market audiences at scale. The SSP is minority-owned, with an inclusive market approach and a track record of working with independent publishers that have strong niche audiences. "By partnering with Colossus SSP, the largest multicultural media marketplace in the industry, we're strengthening our commitment to diversity and providing long-overdue representation of diverse publishers and audiences in the advertising ecosystem," said Mediavine Co-Founder and CEO Eric Hochberger. "We've only scratched the surface of capabilities between Mediavine and Colossus SSP, and we look forward to driving pivotal results ahead." "Mediavine's diverse publisher portfolio and server-to-server technology have made them an ideal partner – and the traction we've achieved has been significant," said Colossus SSP CEO Lashawnda Goffin. "Our success points to a growing commitment among buyers to intentionally invest programmatically in multicultural audiences and minority-owned properties. We were able to rapidly tap into the demand and provide value for both marketers and independent publishers." About Colossus SSP Part of Direct Digital Holdings, Colossus SSP is a proprietary supply side platform that delivers a diverse marketplace, enabling brands of all sizes to connect with multicultural and general market audiences at scale. In addition, the company's consulting arm provides brand marketers with meaningful insights and actionable guidance for connecting with a variety of curated audiences—Black, Hispanic, Asian, LGBTQ, and more. About Mediavine Mediavine is the largest exclusive full-service ad management company in the United States, representing and monetizing 8,300+ publisher partner websites in addition to its owned and operated properties. Mediavine proudly ranks as a Comscore top five lifestyle property with 130 million unique monthly visitors and 17 billion monthly ad impressions.

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Facebook’s entry into VR advertising isn’t going too well

techcrunch | June 22, 2021

Facebook’s efforts to bring advertising to the Oculus virtual reality platform it has spent billions of dollars building out doesn’t seem to be off to a great start. The company announced last week that they were planning to roll out their first in-game ads inside the title “Blaston” from the prolific VR game developer Resolution Games, and just days later the game studio has shared that after hearing an earful from users they’ve decided to abandon the ad rollout. “After listening to player feedback, we realize that Blaston isn’t the best fit for this type of advertising test,” a tweet from the Blaston account read. “Therefore, we no longer plan to implement the test. We look forward to seeing you in the arena and hope you try the Crackdown Update that went live today!” This potential ad rollout had been particularly noteworthy because the ads were being tested inside a title from a third-party developer. Facebook has purchased a handful of VR studios in recent months and owns a number of the most popular Quest titles inside its marketplace, so the opportunity to roll out advertising with a third-party partner gave Facebook a chance to frame the advertising rollout as a way for other developers to open up their monetization channels, rather than for Facebook to do so.

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