Google Updates its Political Ads Policy

In order to increase voters’ confidence in political ads, Google recently announced that it is making a few changes in handling political ads on its platform globally. The updated ad policy will come into effect within a week in the United Kingdom due to its upcoming general election. Also, the policy will be introduced in the European Union before the end of the year, and rest of the world from January 6, 2019. The search engine giant also stated that it’s committed to helping protect election campaigns from foreign interference and surface authoritative election news. It’s believed that these changes will enhance trust in digital political advertising and faith in electoral processes. According to the new ad policy, Google is limiting election ads audience based on three categories: Age, Gender, and Location.

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