Google Wants to Continue Selling Ads While Protecting User Privacy

thurrott | August 22, 2019

Selling ads is a big part of Google’s business. And with the recent crackdown on online tracking and users being more protective over their data, Google is taking steps to make sure its business, along with publishers and advertisers, don’t get hurt. The company is proposing a new plan it calls the Privacy Sandbox, a new system that will implement standards that allow advertisers to sell ads without harming user privacy. The company says developers are finding new ways of tracking users with techniques like fingerprinting which are more harmful to a user’s privacy than cookies. Blocking cookies, on the other hand, reduces many publishers’ funding by jeopardizing their ways of promoting relevant content to users.

Spotlight

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct channel of communication with your fans, prospects and customers.

Spotlight

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct channel of communication with your fans, prospects and customers.

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MTarget chooses iBASIS to deliver CPaaS mobile marketing campaigns via APIs

MTarget | May 10, 2022

MTarget, a France-based direct B2B marketing firm specializing in mobile marketing, has selected iBASIS as their provider for programmable voice campaign management services in the banking, finance and retail sectors. iBASIS is a Massachusetts-based communications solutions provider. The unique Bring Your Own Carrier (BYOC) model from iBASIS provides out-of-the-box, ready-to-go solutions that can be white-labeled to generate instant revenue from existing infrastructure and resource expenditures. Nowadays, one of the fastest-growing communication industries is CPaaS (Communication Platforms as a Service). CPaaS allows for the simple integration of real-time, cloud-based, bespoke communication services such as video chat or two-factor authentication into an existing application. The predicted market size for CPaaS in 2021 was 4-8 billion USD, with a CAGR of 35-57 percent. Along with messaging, IDC estimated that programmable voice communications, which includes voice and telephony services, was one of the major segments in 2021, with a market value of 3.2 billion USD. With the CPaaS offering of iBASIS, the Businesses will get flexible and cost-efficient voice services for their marketing campaigns and security via multi-factor authentication, notifications and customer services. The quick and straightforward customization of defined voice messages using APIs will allow businesses to reach a targeted group of people in a short time. The cloud-based, ready-to-deploy voice CPaaS solution is a very cost-effective channel to market, requiring no upfront CapEx or obligations. The consumption-based pricing structure allows service providers to be more adaptable and develop their business models. “The iBASIS Network and their cloud-based portfolio is a perfect fit for us as they combine global coverage, scale, and technology innovation. Our direct marketing campaigns require high quality and capacity (up to 10,000 simultaneous calls) and iBASIS demonstrated and delivered both. By integrating their carrier channel reach, we are unlocking the potential for a new range of direct marketing campaigns in regions of the world where voice remains the most efficient communication tool,” Stéphane Faugeras, President, MTarget iBASIS has a carrier-grade network and connections with mobile operators worldwide. Hence with iBasis’s capabilities, the marketing campaigns can be quickly customized as per capacity and coverage. Enterprise customers may benefit from end-to-end insight while monitoring their mobile campaigns with full call tracking analytics. In addition, businesses may track the performance of their sales and marketing efforts, brand message, and advertising while maintaining control over their customer engagement process. “We are delighted to work with MTarget and their operations teams who are extremely focused on quality of services, customer engagement, and innovation. As a result, MTarget offers a very high performing CPaaS solution for businesses that want to launch cost-effective promotional or communication campaigns to their end users via programmable voice,” said Guillaume Klein, VP, Product Management at iBASIS.

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Google’s ‘Real Tone’ Super Bowl Ad Wins Big at Cannes

Google | June 23, 2022

Google received top honors for correcting historical wrongs by fixing camera technology on mobiles in its ‘Real Tone’ commercial that featured in the Super Bowl this year. It took home the top prize in the Mobile Lions category. The jury perused through a number of contenders, and one of the main criteria was how the ad campaigns held up to the mobile category. “When we got to the Grand Prix, practically everyone raised their arms for this idea,” said Hugo Veiga, global chief creative officer at AKQA, who led the jury for the mobile category. “When we got to the Grand Prix, practically everyone raised their arms for this idea,” said Hugo Veiga, global chief creative officer at AKQA, who led the jury for the mobile category. “What is in this idea, specific idea,” he said. “What is the mobile part of it that really expands the experience.” “This was an idea that simply portrays reality,” Veiga added, “and what a huge step that is.” Other Gold Lion winners were: Supermax Online’s “The Eye Tracker” by De La Cruz Ogilvy, Guaynabo, and Burger King’s “Burger Glitch” by David Sao Paulo. The jury considered how mobile technology is transforming everything from photography to banking and also the most high-tech augmented reality applications in mobile. Google bagged the award for its simplicity and for correcting a historical wrong. “Real children could not see themselves in the picture,” Veiga said, about how mobile cameras had not been designed initially for inclusivity. Now it “allows people to see themselves as they truly are,” Veiga said.

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BuzzGuru Debuts All-In-One Analytics Suite For Influencer Marketers On YouTube, Twitch And TikTok

BuzzGuru | September 22, 2021

BuzzGuru, the global influencer marketing leader, announced the launch of the discovery and competitive intelligence platform for influencer marketers to scale their customer acquisition efforts via YouTube, TikTok and Twitch. The platform empowers marketers with the tools to search for perfectly aligned content creators within a database of more than 20 million influencers, analyze their performance and statistics, and plan advertising campaigns accordingly. Competitive intelligence tools help brands to gain visibility into competitor's influencer marketing strategy, including their advertising budgets, number of paid and organic mentions, and the list of influencers they work with. "Influencer marketing is a fascinating place to be in 2021: the industry value more than doubled since 2019, growing from 6.5 billion to 13.8 billion U.S. dollars," - said Pavel Beinia, CEO and Founder at BuzzGuru. "However, the creativity of influencer marketing approach goes hand in hand with intransparency, fraud and tons of manual tasks. BuzzGuru is uniquely positioned to streamline and automate influencer marketing efforts, gather analytical data on specific ad campaigns and turn it into tangible results". BuzzGuru discovery features allow marketers to research relevant influencers faster, add them to the lists and provide up-to-date analytics and contact information within one page. The influencer page contains data on influencer engagement rate, channel quality, audience statistics, and gives recommendations on the best dates and time of publication, price for ad placement etc. The platform's competitive intelligence tools are tailored for brands and advertisers seeking to outpace the competition by benchmarking their influencer marketing performance against market leaders. BuzzGuru allows to research competitors' influencer marketing strategy by app, game, or brand's website domain names. The comprehensive insights include a list of influencers the brand works on a sponsored or free basis, advertising budgets on influencer marketing, best performing social media campaigns and other metrics to gain competitive advantage. "Influencer marketing is becoming an essential component of the user acquisition strategy. People are the new media, and the customers tend to trust the recommendations of people they relate with," - added Pavel Beinia. "BuzzGuru is committed to help advertisers communicate their values to the right people at the right time, and ensure that their brand message is shared between people who know and trust each other". Following the mission of driving innovations and transparency across influencer marketing, BuzzGuru offers the most advanced technology to meet marketers' needs in three major pillars: data trust, granularity, and measurement. Its discovery and competitive intelligence platform empowers marketers to eliminate the uncertainty brought by limited data availability, allowing them to maintain and strengthen their competitive edge. About BuzzGuru BuzzGuru was founded in 2017 as a global influencer marketing agency, that brings together data-led performance, trusted relationships, creative approach and accurate targeting. In 2021, BuzzGuru released the analytics and intelligence platform for brands and agencies. The company's clients include Opera, Yager, YoudaGames, goGame, NetEase, Atlas VPN among others.

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