Google Will Lose The Most As Amazon’s Advertising Business Emerges

Google | January 18, 2019

Amazon will double its share of the total digital ad spend in the next two years, according to a survey of some of America’s top ad buyers. The findings and recent moves from Amazon suggest the e-commerce giant could one day compete with the digital duopoly of Facebook and Google, which still dominates. In late 2018 investment bank Cowen polled 50 senior US ad buyers, together representing $14 billion in ad spend. The results suggest Amazon’s share of advertising budgets will double from 6 percent in 2018 to 12 percent in 2020. Over that same period, Facebook’s share will fall from 20 percent to 17 percent, as privacy concerns bite the social media giant, according to respondents. Overall the digital duopoly’s share of the ad spend will fall from 77 percent to 71 percent, based on the surveyed ad buyers. While that’s still dominant, Cowen notes it will be Amazon siphoning off most of the losses.

Spotlight

The numbers don’t lie in regard to Facebook’s marketing firepower. With 93% of marketers already on board, the platform’s diverse and laser-targeted ad platform is paying dividends for those with a mapped-out Facebook advertising strategy. Whether you’re curious about the buzz surrounding Facebook ads or are looking to fine-tune your current social media advertising campaigns, 2018 is poised to be a major milestone for the world’s largest social network.

Spotlight

The numbers don’t lie in regard to Facebook’s marketing firepower. With 93% of marketers already on board, the platform’s diverse and laser-targeted ad platform is paying dividends for those with a mapped-out Facebook advertising strategy. Whether you’re curious about the buzz surrounding Facebook ads or are looking to fine-tune your current social media advertising campaigns, 2018 is poised to be a major milestone for the world’s largest social network.

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Nextdoor and Oracle Advertising Announce Strategic Collaboration

Nextdoor, Oracle Advertising | October 18, 2022

Nextdoor (NYSE: KIND), the neighborhood network, and Oracle Advertising, a leader in real-time attention analytics, today announced a strategic collaboration that will offer greater transparency and controls to Nextdoor advertisers, helping ensure high-value, optimal ad experiences on the platform. Development is expected to begin in 2023. Heidi Andersen, Chief Revenue Officer at Nextdoor said: "We know that advertisers are seeking more definitive ways to help ensure environments uphold the highest standards. Oracle Moat is a categorical leader and by implementing its Contextual Intelligence solutions alongside our existing advertising suite, we’re able to deliver the tools advertisers of all sizes need to expand their consumer reach, effectively optimize campaigns and confidently measure success on Nextdoor.” Heidi Andersen, Chief Revenue Officer at Nextdoor said: "We know that advertisers are seeking more definitive ways to help ensure environments uphold the highest standards. Oracle Moat is a categorical leader and by implementing its Contextual Intelligence solutions alongside our existing advertising suite, we’re able to deliver the tools advertisers of all sizes need to expand their consumer reach, effectively optimize campaigns and confidently measure success on Nextdoor.” Oracle Moat, part of Oracle Advertising, is a measurement and marketing analytics suite designed to help advertisers, publishers, and platforms measure media performance across the breadth of their digital and TV advertising campaigns. Oracle Moat delivers solutions that assist in measuring advertising effectiveness, including verification and attention, as well as reach and frequency. Irina Dzyubinsky, head of product for Oracle Moat said: “To maximize value, advertisers are increasingly demanding in-depth measurement tools and guardrails that extend into user-generated content, to deliver effective and trusted campaigns. Nextdoor connects brands with a uniquely engaged, local audience. By working together, we’re able to give advertisers greater control over where, and around what content, their campaigns run, and to help drive even more successful campaigns.” In addition to using Oracle Moat, Nextdoor strives to provide a trusted environment for all marketers and users on the platform. In February of 2022, the company released Nextdoor’s annual Transparency Report, which highlighted the company’s investment in neighborhood vitality, its community-oriented approach to moderation, and provided transparency around Nextdoor’s user-first approach to engaging with government requests for user information and moderation. For more information about advertising on the neighborhood network, visit https://business.nextdoor.com/en-us/enterprise. About Nextdoor Nextdoor (NYSE: KIND) is where you connect to the neighborhoods that matter to you so you can belong. Kindness is core to our purpose: to cultivate a kinder world where everyone has a neighborhood they can rely on. Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 295,000 neighborhoods across 11 countries. In the U.S., nearly 1 in 3 households uses the network. Nextdoor is based in San Francisco. For additional information and images: nextdoor.com/newsroom. About Oracle Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

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Good-Loop Launches Purpose-Powered CTV Ad Format That Rewards Viewers' Attention With Donations To Charity

Good-Loop | October 28, 2022

Purpose-led ad platform Good-Loop today launched a new CTV ad format that rewards viewers' attention and time with a free donation to charity. Advertisers can buy the new watch-to-donate format across various CTV channels using Good-Loop's purpose-powered ad wrapper. Once the ad has been played, it generates a free donation to a charity, funded by the brand. Formats include pre, mid and post-roll. The new CTV ad unit also includes a QR code, which viewers can scan to drive through to the Good-Loop's Impact Hub, where they can find out more details about the campaign and the charity partner. They can also see how much has been raised in real-time and understand the real world impact of the funding. Participating charities include the Eden Reforestation Project, Love The Oceans and Black Minds Matter. CTV viewership is booming. eMarketer forecasts there will be 109.3 million households with a CTV by the end of 2022, which equates to 83.6% of U.S. households, while 40% of adults watch videos using CTV devices every day (source: Leichtman Research Group). Good-Loop's new CTV format gives advertisers access to this rapidly growing, highly-engaged audience in a way that drives brand purpose and delivers significantly better ad performance and ROI. Good-Loop's purpose-powered ad formats - which drive brand engagement by converting people's attention to ads into funding for good causes around the world - on average drive a 33% higher engagement rate, 50% higher completion rate and 4.5X higher ad recall than the rest of the industry - as well as building significant brand love, trust and affinity. Ryan Cochrane, COO, Good-Loop, said: "CTV viewership is exploding right now. However, increased competition means brands are finding it increasingly hard to get noticed by this rapidly expanding global audience. TV ads don't normally reward viewers for their time and attention. Good-Loop's new CTV ad format does. It enables TV viewers to make a donation to a good cause simply by watching an ad. "For consumers, rather than passive viewers, it means their precious time and attention is truly rewarded and helps to fund a good cause. For brands it's a way to do good at scale, while also standing out among the ever-growing crowd of brands tussling for CTV viewers' well-earned attention." "For consumers, rather than passive viewers, it means their precious time and attention is truly rewarded and helps to fund a good cause. For brands it's a way to do good at scale, while also standing out among the ever-growing crowd of brands tussling for CTV viewers' well-earned attention." The new watch-to-donate unit - bought on a Cost Per Completed View (CPCV) or CPM basis - is the latest ad format from Good-Loop that harnesses the value of consumer attention to do good at scale. Good-Loop, a Certified B Corporation, is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that deliver real social impact, while also driving significant business and brand uplifts for advertisers. The advertiser receives more meaningful brand engagement, while the consumer gets to do good for free. The charity receives 50% of the ad revenue. The company has already raised £5M for charities around the world. To find out more about Good-Loop's new CTV format, click here. About Good-Loop Good-Loop is a purpose-led advertising platform that's on a mission to make advertising better for consumers, brands and the planet. The B Corps-certified company builds turnkey products for advertisers to do good at scale. Good-Loop's carbon-neutral advertising formats drive engagement by converting people's attention into donations for good causes around the world. The company's proprietary Green Media Technology also enables advertisers to measure and reduce the carbon footprint of their digital advertising. The company, which has offices in London and Edinburgh, is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that bring real social and environmental impact, while also driving significant business and brand uplifts for advertisers. The company has raised more than $6M for charities such as Save the Children, WaterAid, Make-A-Wish, the NSPCC and WWF. Clients include L'Oreal, Nike, Unilever, Levi's, Adidas, Volvo and Mondelez. In February 2022, the company closed a Series A funding round of $6.1M, led by New York-based investment fund, Quaestus Capital Management (QCM), with additional backing from Scottish Enterprise, impact investor SIS Ventures and European ad tech fund First Party Capital, bringing total investment into the ad tech for good platform to $8.2M (£6m) since it was formed in 2016.

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Camelot Selects OneView by Roku to Help Small-And-Medium Businesses Expand into TV Streaming Advertising

Camelot, Roku, Inc. | September 12, 2022

Camelot Strategic Marketing & Media and Roku (Nasdaq: ROKU) announced today that Camelot is the first agency to join a new certified partner program to use OneView to help small and medium-sized businesses (SMBs) accelerate investment in TV streaming advertising. As an early adopter and first certified partner, Camelot will use the data, tech, and tools from America’s #1 TV streaming platform* to make it easy for SMBs to grow their businesses and achieve their marketing goals. SMBs are looking for fresh marketing channels as cookies and mobile IDs become less available. Today, 47% of SMBs say they intend to increase spend in TV streaming in the next 12 months**. TV streaming advertising offers the personalization, optimization, and performance to help SMBs succeed. On Roku, 53 percent of users say that they prefer shopping at local, independent stores***. OneView is the ad platform built for TV streaming. Brands use OneView to set up, optimize, and measure their ad campaigns. In a world where all TV ads will be automated, OneView offers software with data, machine learning, and measurement to reach more streamers wherever they are – Roku, other TV streaming platforms, desktop, mobile, and more. Marketers choose OneView because it is the only ad buying platform with Roku data and with new ad experiences that go beyond the traditional TV spot. With more than 63 million active accounts globally as of Q2, 2022, Roku has the scale and accuracy to help businesses move products off the shelf efficiently. “We’re thrilled to enhance our longstanding partnership with Roku to bring SMBs the benefits of TV streaming,” said Sam Bloom, CEO of Camelot Strategic Marketing & Media. “We’re thrilled to enhance our longstanding partnership with Roku to bring SMBs the benefits of TV streaming,” said Sam Bloom, CEO of Camelot Strategic Marketing & Media. “Camelot prides itself on building fact-based, insights-driven programs for our clients, which is why we chose OneView to deliver the best TV ad experience.” “For the past six years, Camelot has been a key strategic partner with Roku and demonstrated operational excellence in OneView,” said Tommy Burk, Senior Director, OneView. “We’re excited to entrust Camelot to help a broader set of advertisers accelerate the shift to TV streaming.” Camelot was the first agency to certify its traders on OneView for its Fortune 500 clients. The agency was also a launch partner with Roku’s clean room, a privacy-first data collaboration environment that allows advertisers and agencies to use their encrypted first-party data for their advertising. To get started with Camelot today, visit https://go.roku.com/hQaMuxcQ1 About Camelot Trailblazing through 40 years in the media and marketing industry, Camelot Strategic Marketing & Media is a Dallas-based independent agency with 150 employees in cities across the U.S. – including New York, Los Angeles and Baltimore. We partner with intellectually curious, want-to-get smarter leaders from the world’s biggest brands – from TurboTax to Whole Foods to Michaels – to provide media-agnostic, transparent, insight-driven media and marketing strategy and execution that drives stellar results. www.camelotsmm.com About Roku, Inc. Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A. This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits, features and functionality of the OneView platform; trends in TV streaming and advertising spend; and the features, benefits, growth and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2021 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2022. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

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