Google’s Advertising Network Dominates Global Data Collection

threatpost | October 23, 2019

With DoubleClick, Analytics and AdWords under its belt, Google continues dominating when it comes to global data collection for advertising, a new report found. When it comes to data collection, Google’s combined arsenal of advertising tools and services continue to help it dominate at a global level. Close behind are AOL Advertising, Moat and AppNexus. Each are singled out by researchers in new report that brings to mind the privacy-busting quote, “If you’re not paying for the product, you are the product”. Google’s data dominance is tied to the fact it owns the advertising service DoubleClick, which like other popular trackers collects data about internet users for advertising purposes, in order to glean vast amounts of information from consumers, from their hobbies and habits, to IP addresses and more.

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To that end, Sojern surveyed more than 600 travel marketers around the world to better understand how they’re navigating these complexities. We examine their key challenges, how they are allocating advertising budget across channels, where they are finding success, and what technologies may impact the future of marketing.

Spotlight

To that end, Sojern surveyed more than 600 travel marketers around the world to better understand how they’re navigating these complexities. We examine their key challenges, how they are allocating advertising budget across channels, where they are finding success, and what technologies may impact the future of marketing.

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Cinedigm Networks Announces Record Streaming Ad Revenue Growth

CINEDIGM | November 06, 2020

Cinedigm (NASDAQ: CIDM) today announced revenues on the company’s ad-supported streaming channels grew 29% from September to October, 2020, setting a new company record. Year over year, October revenues were up more than 148% when compared to October 2019, which was also a company record. The company’s ad revenue growth has been driven by a dramatic increase in advertiser demand for connected TV ad revenues, which account for more than 96% of all ad impressions generated by Cinedigm. Combined with a rapidly increasing customer base due to stay-at-home guidelines, ad impressions are up more than 570% since the Pandemic began in March 2020. To ensure ad opportunities are filled, Cinedigm has also focused on scaling the total number of advertising supply side platforms (“SSPs”) reaching the company’s inventory, and added 25 new ad partners alone in October. “Cinedigm is in the perfect position to take advantage of the great shift of ad dollars from Cable to streaming,” Said Erick Opeka, President of Cinedigm Networks. “Major national brand advertisers have woken up to the power of targeted digital advertising in the living room, and our portfolio of premium enthusiast networks delivers the audiences and engagement that is increasingly difficult to reach on legacy television.” To continue the current ad revenue growth trajectory, Cinedigm plans to further expand the launch of new networks, with 15 new channels signed to launch over the next twelve months. The company is also planning to expand its ad-supported device footprint beyond the current 850 million device base, through the addition of additional high quality partnerships alongside key partners like Samsung, PlutoTV, IMDBtv, Vizio and dozens more.

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AD TECH AND MARTECH

Evaluate and Track Advertising Companies | View Company Insights for 1,000+ Advertising Service Providers | BizVibe

BizVibe | November 12, 2021

BizVibe has made available 1,000+ company profiles for the advertising services category on its B2B platform. Companies listed in this category are primarily engaged in providing various types of advertising services (such as advertising copywriting, photography, etc.). Companies which manufacture various advertising-related products are also included in the category. Each profile is free to view and packed with high-quality insights, providing businesses with detailed company information. Users can take advantage of these insights to identify, target, and connect with the right companies who provide advertising services. This company information includes employee insights, company competitors, the impact of emerging trends and challenges, the latest news, and more. Free Insights Included for all Advertising Services Company Profiles: List of product and service category offerings and primary operating industries Risk of doing business score across four different metrics List of key executives and their roles within the company Company financials and general organizational information Global, national, and regional competitors List of key clients Top trends and challenges within operating industry and expected influence on business impact Latest company news with the ability to sign up for timely news alerts Advertising Services Companies on BizVibe BizVibe's platform contains 30M+ company profiles, spanning across 200+ countries, categorized into 40,000+ products and services. There are 1,000+ company profiles related to advertising services on BizVibe, covering 20+ related categories. Each company profile contains detailed insights dedicated to helping procurement and sales teams find trusted suppliers and target sales prospects. Examples of advertising services profiles that can be discovered on BizVibe include companies that specialize in: Advertising copywriting services Advertising photography services Digital advertising services Direct mailing services Aerial advertising services Company Profiles for Buyers and Sellers BizVibe's modern B2B platform is designed to help both global buyers and sellers. Powered by the latest best-in-class solutions, BizVibe provides outstanding product features for both category managers and sales professionals. Features for Buyers: Quickly discover the right suppliers Create short lists and custom alerts Mitigate supplier risk and evaluate suppliers Send RFIs/RFPs Features for Sellers: Target the right sales prospects Qualify leads Analyze buyer potential API integration and data enrichment About BizVibe BizVibe has been conceptualized and built by a team based out of Toronto, Bangalore, and London. We are a branch of Infiniti Research and have dedicated units in all three locations. BizVibe helps buyers find the most relevant suppliers from around the world and help sellers target prospects who need their products and/or services.

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SOCIAL MEDIA ADVERTISING

Kargo Acquires StitcherAds for $64 Million, Increasing Kargo’s Media Spend to a Combined $550 Million

Kargo | October 19, 2021

Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-marketing to retailers across multiple platforms, effectively “collapsing the traditional customer journey” and reducing the complexity in a brand’s marketing strategy. StitcherAds is a commerce-centric marketing platform that drives online and offline sales for retailers and brands within the walled gardens. The technology uses real-time product feeds and consumer data to generate personalized, dynamic product ads, including a digital circular experience. Its product discovery ads are delivered across Facebook, Instagram, Snap, TikTok, and Pinterest. With the acquisition of StitcherAds, Kargo will have $550 million in total media spend under management, coming from major retail advertisers including Macy’s, Saks Fifth Avenue, Bed Bath & Beyond, Finish Line, JOANN Fabrics & Crafts, and Calvin Klein. Kargo also expands its physical footprint substantially, growing from 220 to 350 employees across 13 offices worldwide while maintaining StitcherAds’ headquarters in Ireland. “I’m excited to welcome StitcherAds into the Kargo family at such an exciting time in our history. The StitcherAds platform offers powerful advertising capabilities for our retail and CPG clients. We can now provide a true multi-platform product portfolio that expands our footprint into paid social,” said Harry Kargman, Kargo Founder and CEO. “This acquisition is another step towards our strategy to offer a full suite of solutions for our clients.” StitcherAds and Kargo are a fantastic match, bringing together Kargo’s premium advertising marketplace with our commerce-driven approach to social media marketing. We’re thrilled with the new opportunities to offer full-funnel solutions that this acquisition affords us, and the depth of omnichannel capabilities we’ll bring to the market.” Declan Kennedy, Chief Executive at StitcherAds About Kargo Kargo is a mobile-first, editorial-led global marketplace of unique multi-channel advertising and commerce opportunities for brands. Our advertising partners fill the ranks of the Fortune 500 and our invitation-only editorial marketplace sets the standard for quality and reach, including 100% of all U.S. smartphone users. With a focus on innovation, our creative team designs exclusive new ad formats that drive breakthrough performance and win industry awards. Kargo is 250 diverse employees strong with offices in NYC, Chicago, Dallas, Los Angeles, San Francisco, Auckland, Sydney, and Singapore. About StitcherAds Founded in 2009, StitcherAds helps advertisers and agencies scale full-funnel performance marketing campaigns on Facebook, Instagram, Pinterest, Snapchat and TikTok. Since conception, StitcherAds has empowered some of the world’s largest eCommerce and retail businesses worldwide, using data-driven automation to increase the revenue impact of their ad spend. The company works on a hybrid service model, onboarding clients from fully managed service to self-serve to ensure long-term success with their software. StitcherAds is a leader in both speed and achievement in direct response innovation on social media publishers.

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