DISPLAY ADVERTISING, MOBILE ADVERTISING
Magnite | January 13, 2023
Brightcove Inc., the world's most reliable streaming technology business, announced a strategic partnership with Magnite, the world's most prominent independent sell-side advertising platform. Magnite will enable advertising for all Brightcove clients, growing fill and delivery to accelerate customer revenue. Brightcove will also combine the SpringServe ad server to provide publishers with more visibility, transparency, and control over the available ad supply.
Brightcove has thousands of clients worldwide and has always supported standards-based interfaces with ad servers and supply-side platforms (SSPs). After inspecting data from billions of ad-supported play requests on its industry-leading server-side ad insertion technology, Brightcove identified a significant potential to assist clients in monetizing their unsold ad inventory.
Available directly across Brightcove, Magnite's SSP capabilities will allow Brightcove to generate income for these clients. In addition, integrating with the SpringServe ad server will give these clients a clear picture of available ad inventory and a strategic chance to monetize their video content more effectively.
CEO of Brightcove, Marc DeBevoise, said, "The needs of our large, global customer base are constantly evolving, and we are committed to evolving our solutions for them, including supporting our customers' efforts to monetize their video content."
(Source- Businesswire)
Sean Buckley, CRO of Magnite, stated, "We're looking forward to working with the Brightcove team to bring turnkey monetization to its high-quality video streaming customers."
(Source- Businesswire)
About Magnite
Magnite is the biggest independent sell-side advertising platform in the world. Using its technology, publishers monetize their content across all devices and media, including online video, CTV, display, and audio. The world's top agencies and brands rely on the platform to access brand-safe, high-quality ad inventory and conduct billions of advertising transactions each month. Anchored in bustling New York City, Los Angeles, mile-high Denver, and historic London, it also has offices across North America, LATAM, EMEA, and APAC.
Read More
DISPLAY ADVERTISING, RETARGETING
TripleLift | January 11, 2023
TripleLift, one of the biggest advertising technology platforms worldwide, announced entering into a partnership with Cinedigm Corp., a premier streaming and entertainment company serving a passionate fan base, to introduce in-show advertising for brands and advertisers across its flagship streaming service, Cineverse and range of FAST channels, including Real Madrid TV, The Bob Ross Channel, The Dove Channel, and others.
Cinedigm's dynamic overlay and split-screen ad units, powered by Triplelift's in-show programmatic technology, are contextually aligned to the content and delivered dynamically, making these products measurable and targetable for the first time and enabling brands to leverage the demand-side platform (DSP) of their choice.
Chief Technology & Product Officer at Cinedigm, Tony Huidor, said, "In-Show advertising is among the most promising opportunities for brands and advertisers to reach and engage viewers across Cinedigm's catalog of premium content."
(Source: Cision PR Newswire)
"According to TDG research, six out of ten households saw material on a FAST channel in 2021."
The numbers are set to grow faster than any other platform this year. With in-show advertising experiences, marketers can reach these viewers in a relevant and targeted manner, complementing conventional commercial spots throughout Cinedigm's FAST portfolio.
About TripleLift
TripleLift is an advertising technology company redefining ad placement by combining creativity, media, and analytics. Its marketplace serves the world's leading publishers, brands, streaming firms, and demand-side platforms, with over 1 trillion ad transactions processed monthly. The firm has been on the Inc. 5000 and the Deloitte Technology Fast 500 for five consecutive years, recognized on Business Insider's list of Hot Ad Tech Companies for three consecutive years and was voted AdExchanger's Most Innovative TV Advertising Technology in 2021.
Read More
DISPLAY ADVERTISING
Roku Inc. | March 13, 2023
Roku Inc., a TV streaming platform, and Best Buy have recently announced the multi-faceted first-to-market relationship across their advertising and retail businesses. This partnership includes exclusive in-store availability of Roku-branded TVs, advertising sales and in-person SXSW activation.
Best Buy is a consumer technology retailer based in the U.S. and is partnering with Roku to provide its first-party data for targeting and closed-loop measurement. It will also offer shoppers exclusive access to Roku-branded TVs. Together, they are transforming the TV experience for consumers and compelling marketers to spend more on TV streaming. The benefits for their mutual customers and partners are as follows:
Exclusive availability of Roku Select and Plus Series TVs at Best Buy
Pairing of Roku Advertising and Best Buy Ads for more relevant and performance-driven advertising
Best Buy Home Theater Experience with in-person interactive SXSW activation
They aim to accelerate conversions in TV streaming and retail media through the relationship. According to the report of eMarketer, in 2022, about 82% of U.S. advertisers planned to increase spending in retail media networks like Best Buy Ads. The most spending is from consumer electronics brands in this growth. The pairing of Roku’s active account holders with Best Buy’s customers will allow advertisers to enhance their marketing outcomes.
Co-Head of U.S. Brand Sales for Roku Media, Julian Mintz said, “Our goal is to create a better TV experience for everyone.” He added, “We’re bringing together our entire business to build the future of entertainment and advertising — making the TV experience simpler, offering the right marketing, data, tech, and scale to drive real results, and helping win the entire streamer’s journey together with Best Buy.”
(Source – Business Wire)
About Roku Inc.
Headquartered in San Jose, California, Roku Inc., a technology, information and media company, offers solutions for licensing, audio, an operating system for TV, streaming players and smart TVs, smart home, content distribution, OTT advertising, home entertainment, streaming media, and original programming. It has been transforming the advertising and streaming processes since 2002. It is a well-known TV streaming platform in the U.S., Canada and Mexico. Its streaming players, TV models, audio equipment, and purpose-built operating system provide an outstanding streaming experience. In addition, it seamlessly integrates with hardware and software. The Roku Channel is a free channel that reaches about 80 million households in the U.S. and Mexico.
Read More