Google’s lead EU regulator opens formal privacy probe of its adtech

Google’s  lead data regulator in Europe has opened a formal investigation into its processing of personal data in the context of its online Ad Exchange, TechCrunch has learnt. This follows a privacy complaint pertaining to adtech’s real-timing bidding (RTB) system filed under Europe’s GDPR framework last year. The statutory inquiry into Google’s adtech that’s being opened by the Irish Data Protection Commission (DPC), cites section 110 of Ireland’s Data Protection Act 2018, which means that the watchdog suspects infringement — and will now investigate its suspicions. The DPC writes that the inquiry is “to establish whether processing of personal data carried out at each stage of an advertising transaction is in compliance with the relevant provisions of the General Data Protection Regulation, including the lawful basis for processing, the principles of transparency and data minimisation, as well as Google’s retention practices”.

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Ad Tech and Martech

Emissary Launches Innovative Sales Intelligence Platform, Emissary Knowledge, Giving Sales Leaders an Information Advantage.

PR Newswire | January 03, 2024

In a significant evolution of the sales intelligence marketplace, Emissary today unveiled Emissary Knowledge. Unlike conventional intelligence tools which scrape publicly available information from the Web, Emissary's firsthand insights are sourced directly from executives who worked inside target accounts - drilling into the realities of what, why, and how target accounts buy technology. "With Emissary Knowledge, salespeople learn more in minutes than they can they glean from hours of traditional research and weeks of discovery calls" notes Emissary CEO, Tony Jaros. "Emissary gives sales teams an edge with insights direct from the people who know." Key features include: Broad account coverage— Emissary focuses on2.5kof the world's most complex, and sought after, accounts across 21 industries. First-hand expertise— Emissary collects insights directly from thousands of tech buyers (IT, Engineering, Security, Data, Product and Operations) who have worked inside these accounts, ensuring accurate and detailed insights. Sales-specific insights— Unlike sanitized 10-K generalizations, Emissary curates insights specifically for sales tasks: qualification, prospecting, account planning and deal pursuit. Clarity on tech purchasing— Emissary Knowledge shares selling tips collected from account experts, as well as insights into an account's drivers of tech spend, tech biases and preferences, buying processes and vendor alignment. Access to deal coaches— If users want to speak with our experts, they can, using our Emissary Coach service. Both Emissary Knowledge and Emissary Coach are available immediately. Visit emissary.io and learn how sales leaders use Emissary to give their teams an information advantage. About Emissary Emissary is a sales intelligence provider that gives sales teams an edge with insights direct from the people who know. Founded to empower teams with a holistic, human-centric set of assets, Emissary addresses information gaps with the only thing that can: firsthand insights, directly from the source. Connect with us at emissary.io.

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Ad Networks

JCDecaux and JOJ Media House sign an agreement to merge their OOH activities in Slovakia

GlobeNewswire | December 15, 2023

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, which began its OOH activities in Slovakia in 1990, announces that on December 14th it signed an agreement regarding the merger of its activity in Slovakia with Akzent Bigboard, the outdoor advertising subsidiary of JOJ Media House Group, the leading Media Group in Slovakia. The completion of the transaction is subject to standard regulatory conditions. Under this agreement, the newly formed joint-venture will be owned at 60% by ATSBG Holding GmbH, a JCDecaux subsidiary, and at 40% by JOJ Media House. This merger will be a real growth driver for outdoor advertising in Slovakia, which currently represents around 5.5% of the total advertising market, lower than the market share global average, but continually increasing. The combined expertise of JCDecaux and Akzent Bigboard will open up new opportunities for advertisers including in digital outdoor advertising within a highly fragmented advertising market. Key Figures for JCDecaux 2022 revenue: €3,317m(a)– 9M 2023 revenue: €2,440m(a) N°1 Out-of-Home Media company worldwide A daily audience of more than 850 million people in more than 80 countries 1,040,132 advertising panels worldwide Present in 3,573 cities with more than 10,000 inhabitants 11,200 employees JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.4/5),CDP (A-), MSCI (AA) and has achieved Platinum Medal status from EcoVadis 1st Out-of-Home Media company to join the RE100 Leader in self-service bike rental scheme: pioneer in eco-friendly mobility N°1 worldwide in street furniture (604,536 advertising panels) N°1 worldwide in transport advertising with 153 airports and 205 contracts in metros, buses, trains and tramways (333,620 advertising panels) N°1 in Europe for billboards (101,976 advertising panels worldwide) N°1 in outdoor advertising in Europe (654,957 advertising panels) N°1 in outdoor advertising in Asia-Pacific (170,973 advertising panels) N°1 in outdoor advertising in Latin America (129,305 advertising panels) N°1 in outdoor advertising in Africa (24,198 advertising panels) N°1 in outdoor advertising in the Middle East (19,371 advertising panels)

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Advertiser Platforms

Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

PR Newswire | January 12, 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels. "For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media." "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way." Meeting Client Demands The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue. Expanded Toolset MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals Koalifyed, an influencer discovery and campaign management platform ReachTV, the largest streaming television network targeting travelers in airports Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information. About MNTN MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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