Google’s Monetization Policies for Publishers & Advertisers

Google | May 13, 2020

Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers. Brown, the monetized policy education lead at Google, goes over why policies are created, how they’re enforced, and how they help protect Google’s advertising ecosystem. When it comes to policy enforcement, some advertisers may think Google doesn’t go far enough, while publishers may think Google goes too far. Google aims to keep the needs of the entire industry in mind when creating and enforcing its monetization policies. The company constantly reviews its policies, and enforcement of those policies, in order to be fair and thorough.

Spotlight

Digital technology is having a profound effect on the 21st century organization. It is fundamentally changing the way we work, the way we manage, where we work, how we organize, the products we use, and how we communicate. Deloitte’s own Global Human Capital Trends reports in 2014, 2015, and 20161 explore many fundamental changes that are occurring in companies around the world. We are just learning how to use new technologies for our benefit, and in the process, we are uncovering new challenges and opportunities. Throughout the 1990s and early 2000s, global telecommunications, data networking, and the Internet moved business to a new era originally called electronic business or e-business. Today, several decades later, we have moved beyond this reality in some areas of business, while others remain largely unchanged.

Spotlight

Digital technology is having a profound effect on the 21st century organization. It is fundamentally changing the way we work, the way we manage, where we work, how we organize, the products we use, and how we communicate. Deloitte’s own Global Human Capital Trends reports in 2014, 2015, and 20161 explore many fundamental changes that are occurring in companies around the world. We are just learning how to use new technologies for our benefit, and in the process, we are uncovering new challenges and opportunities. Throughout the 1990s and early 2000s, global telecommunications, data networking, and the Internet moved business to a new era originally called electronic business or e-business. Today, several decades later, we have moved beyond this reality in some areas of business, while others remain largely unchanged.

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