ADVERTISER CAMPAIGN MANAGEMENT
PenFed Credit Union | February 11, 2021
PenFed Credit Union, the nation's second biggest federal credit union, today reported the launch of its massive advertising campaign in the Washington Dulles International Airport. The "PenFed Saves You Money" advertising campaign is situated in perhaps the most intensely trafficked zones inside the air airport: the passage interfacing withdrawing and showing up United Airlines Hub passengers between Concourse C and the AeroTrain station heading to move flights and Main Terminal.
"PenFed is in a perfect position to ramp up our presence here in our hometown Washington region while also reaching travelers from across the nation," said PenFed Credit Union President/CEO and PenFed Foundation CEO James Schenck. "PenFed is proud to serve a mobile membership. We continue to move forward together and gain momentum. We're already off to a great start welcoming new members in 2021 after closing out a record year in 2020."
The advertisements highlighted in the tunnel located between United Airlines Hub Concourse C and the AeroTrain Station incorporate two massive wall wraps parallel to the moving walkway and six adjacent pressure texture divider shows with light and sound highlights.
The "PenFed Saves You Money" incorporated showcasing campaign was at first launched in November of 2020 with multimedia messages proceeding to run in markets across the U.S. highlighting how members from the military and civilians both save money through PenFed's incredible rates.
VIZIO | February 08, 2022
VIZIO (NYSE: VZIO) today announced the expansion of its direct-to-device advertising business to meet increasing advertiser demand and further fuel its growth as a streaming-first, data-driven media company.
The latest additions to VIZIO’s in-house ad tech team include experts and engineers from across the industry, such as VP of Product Management Oscar “Oz” Lang, formerly head of product for Adobe's Advertising Cloud TV business, and VP of Product Engineering Ben Sullins, formerly SVP of Engineering with SpotX. Additional new members of VIZIO Ads’ technology team have recently joined from WarnerMedia, Comcast, Discovery, Magnite, Vevo Ads and other leading companies.
To house this growing team, VIZIO recently expanded its footprint with the opening of its Tech Innovation center in Denver, Colorado in December. The new Denver office is home to 140 of VIZIO’s engineering and tech specialists focused on the innovation of VIZIO’s software, ad products, and entertainment ecosystem. The VIZIO Ads and Innovation teams are now more than 400 people strong, collaborating together to drive the future of television from offices in key markets across the country including Los Angeles, San Francisco, New York, and Denver.
Since our IPO last year, we have been heavily investing in engineering and software to scale our Platform+ operations and build out our in-house ad tech team. This investment will not only provide unique opportunities and measurable outcomes for advertisers, but it also helps us drive better consumer experiences.”
David Rudnick, Senior Vice President of Product Engineering at VIZIO.
The expanded team will focus on innovation, planning, targeting, measurement, and product development across the entire VIZIO Ads product suite, which is fueled by proprietary Automatic Content Recognition (ACR) technology from VIZIO’s Inscape. Inscape provides unparalleled viewership data from 18.6MM+ devices, which provides brands and agencies with greater transparency, accuracy, relevancy, control, and attribution that connects ad buys to business outcomes.
VIZIO Ads’ suite of products include True Incremental Reach, Universal Frequency Control, and Household Connect, which is its omnichannel offering helping marketers expand audience reach for cross-device campaigns. VIZIO’s Homescreen is the first stop for millions of Smart TV households, and streamlines the search and discovery process for viewers, while providing exclusive opportunities for marketers to reach those viewers with tune-in ads and creative brand messaging.
Rudnick continued, “Consumers are rapidly shifting to the Smart TV experience, and because we own the hardware, software, and data, we are able to innovate in ways that others can’t. With continued momentum on the Platform+ side of our business, which is a function of better personalization and engagement on SmartCast, we are driving interest with brands, advertisers and content partners to work with VIZIO.”
VIZIO Ads’ unique direct-to-device offering has doubled the number of participating unique brands and tripled its average revenue per advertiser in the last year. Additionally, VIZIO Ads’ 2022 upfront commitments exceeded $100 million, a fourfold increase over 2021, including enterprise-level buys from six major agency holding companies and encompassing a number of top advertising categories in traditional TV such as automotive, insurance and retail.
More About VIZIO Ads
VIZIO Ads was created to help deliver a more relevant advertising experience to consumers and brands alike. Offering premium, addressable advertising inventory inside of WatchFree+, SmartCast and within popular TV apps, VIZIO Ads gives advertisers the ability to reach new audiences with relevant messages at the right time. VIZIO Ads gives its customers personable service, app-level transparency, and screen-level verification to ensure brands can invest with confidence across one of the largest smart TV footprints in the U.S.
AudioValley | December 16, 2020
AudioValley a global expert in digital audio solutions, and MediaDonuts, a worldwide adtech gathering, collaborate to monetize Targetspot's digital audio inventory in India and South-East Asia.
Upon entering in this partnership, AudioValley makes another stride in its pursuit for worldwide extension. Against a backdrop of solid deals energy and the fortification of its business structure with the recent appointment of a partnership development director, the Group had define an objective to open 10 new domains before the year's over 2021, favoring a approach focused in on solid nearby associations. This new arrangement with MediaDonuts in India and 6 South-East Asian nations where it involves a main position, is consequently a significant achievement in accomplishing AudioValley's global improvement targets.
Created in 2010 in Belgium, MediaDonuts is an online advertising and technology company helping advertisers perform and achieve their objectives across advanced media channels. It has a global presence with workplaces in 11 nations, across EMEA, APAC and the US with base camp in Belgium and Singapore. Its activities span cdigital marketing, media representation and furthermore tech & insights.