Government advertising spend jumps $57 million in one year

Sally Whyte | January 02, 2019

Government advertising spend jumps $57 million in one year
The defense was again the biggest spender, with $30.1 million going to recruitment advertising and $16 million spent on "defense industry skills and jobs". Outside of Defence, the postal survey was the big-ticket item, with an advertising budget of $19 million, of which $1.3 million was on ethnic media and $400,000 on Indigenous media. The government spent $11.1 million advertising its new national child care plan, in a campaign that informed parents and child care providers that subsidies would change from being paid directly to families to providers. Families were required to register to be eligible for the new system. Keeping energy prices down and providing "fair dinkum power" have been key tenets of the Coalition government's pitch to voters, with $6.9 million spent on the "Energy for the Future" campaign.

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