AD NETWORKS
Publicis Groupe | April 19, 2022
Despite the impact of covid-19 and the Russia-Ukraine war Publicis Groupe reported organic growth of 10.5% for Q1 of 2022. The increase for the same period last year was 2.8%. Hence, the revenue growth for this quarter has been well above the financial analysts' expectations. Publicis is the first global advertising group to reveal its first-quarter results.
Publicis reports that they have seen outstanding performance in all their regions.
"All of our regions performed well," said Arthur Sadoun, Chairman and CEO of Publicis Groupe.
"All of our regions performed well," said Arthur Sadoun, Chairman and CEO of Publicis Groupe.
"The organic growth of the U.S. at +8% confirms the country's continued dynamic with a good performance of Epsilon at its core. Europe posted robust recovery at +15% organic growth, fueled by France and the U.K. Meanwhile, in Asia, we also delivered very solid numbers, with +14% organically and double-digit growth once again in China."
Publicis indicated confidence in meeting the 2022 targets set out in its full-year 2021 earnings, with current organic growth at the upper end of its previous +4 to +5 percent range. The guidance considers the robust Q1 performance and an expected solid Q2 at roughly +5 percent organic, up from +17.1 percent in Q2 2021.
"This confidence is underpinned by our truly differentiated model. Once again, we demonstrated in the last quarter that with Epsilon and Publicis Sapient integrated with our creative and media operations, we have unique capabilities to help our clients transform, grow and optimize their spend in this very challenging period", said Sadoun.
Publicis Groupe's net revenue in the first quarter of 2022 was 2,800 million euros, up 17.1% from 2,392 million euros in the same period last year. Exchange rates had a beneficial influence of 125 million euros. Acquisitions, net of disposals, resulted in a 19 million euro rise in net revenue.
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DISPLAY ADVERTISING
Ford | May 17, 2021
Ford is now patenting a technology that can take these roadside advertisements and deliver them directly to your car's infotainment system.
The company intends to use the cameras that are now standard on many cars to train them to recognize advertisements on billboards. The device would also go so far as to provide links to the brands advertised on billboards as well as contact information to call to get the products.
Ford could argue that it solves the problem of billboard accessibility. True, most billboards display product advertisements that do not provide specifics about where to purchase these products or how much they cost. Ford's latest infotainment interface would solve this conundrum.
Ford might also collaborate with advertising agencies or billboard companies to ensure that the infotainment ads appear before the billboard. So, if you're driving and see a McDonald's ahead, your system may display an advertisement for a delicious McDonald's burger.
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AD NETWORKS
Verve Group, GeoEdge | May 21, 2021
Verve Group, a privacy-first omnichannel ad platform, and GeoEdge, a worldwide ad security provider, today announced their partnership to expand ad quality protection and supply publishers with a complicated machine learning solution to combat malicious advertising.
The use of digital advertising by malicious actors as a vector to attack end-users at scale has been a silent but insidious aspect of online advertising. Industry stakeholders across the availability chain still face mounting challenges associated with malvertising, including deceptive ads, auto-redirects, malware, phishing scams, and more. With the expanding got to provide users with a superior online experience, especially within the mobile arena, Verve Group is decided to make sure its supply chain pipelines are clean. Its partnership with GeoEdge signifies its commitment to high-quality ad inventory, eliminating the threat of malicious and low-quality advertising.
While Verve Group has evolved to become an omnichannel ad platform, providing a set of versatile products for buyers and publishers across mobile, desktop, CTV, and DOOH, one among its core strengths is providing mobile-first campaigns and ensuring its publisher partners have access to effective ad quality control and a clean marketplace. the corporate opted for a real-time solution to secure relationships with its supply partners and publishers by preventing any negative impact on users’ experience. because the nature of mobile involves a personalized approach to ad quality, Verve Group chose to partner with GeoEdge thanks to the company’s expertise working with mobile platforms.
“We are committed to making sure a secure and clean advertising experience for our customers, and partnering with key players like GeoEdge to profit from their ad quality products helps us do exactly that,” said Ionut Ciobotaru, chief product officer at Verve Group. “Providing publishers with the required tools to combat malvertising and other ad quality issues ensures that end-users ultimately enjoy a far better advertising experience, thus helping to enhance and grow the general advertising market.”
GeoEdge monitors Verve Group’s ad inventory 24/7 to spot malicious activity and address quality issues in real-time, protecting Verve Group’s campaigns, brand, and reputation. Providing Verve Group with extensive multi-layer security detection, GeoEdge covers every aspect of cyber threats — including deceptive clickbait scams — the newest frontier of cyberattacks. GeoEdge uses proprietary technology to proactively detect and block offenders from their digital supply chain, blocking malvertising threats before the malicious ads are served. Only clean ads are served, and Verve Group’s publishers and provide partners are never exposed to security or ad quality threats. the power to safeguard publishers through such ad quality measures is a component of Verve Group’s aim to make sure a more transparent and data-driven advertising ecosystem, keeping privacy and consumer experience at the forefront.
“Our partnership with Verve Group expands user protection to the mobile advertising ecosystem through our advanced security detection, enforcing a replacement ad quality standard,” said Amnon Siev, GeoEdge’s CEO. “The collaboration safeguards end-users by ensuring the delivery of unpolluted demand to Verve Group’s global partners.” Verve Group continues to take a position in machine learning-based solutions through its proprietary technologies which of other leading partners like GeoEdge. The partnership between the 2 companies is concentrated on working together on new ad quality initiatives to guard publishers and customers across the ecosystem.
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