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Havas Media Group Acquires Google Partner Social Laboratory

Havas Media Group, Social Laboratory | April 07, 2022

Havas Media Group Acquires Google Partner Social Laboratory
On Wednesday, New York-based Havas Media Group announced its latest acquisition of Search Laboratory. In this deal, the digital agency and google Marketing Platform Partner Search Laboratory will be integrated into HMG while retaining its 150 staff and management members. Search Laboratory will be accommodated in Havas Media, Havas Leisure and Havas Market.

Search Laboratory has offices in London, Leeds and New York, which benefits HMG to expand its operations and expertise further. The services offered by Search Laboratory encompass digital advertising strategy and web optimization. It is a Google advertising platform gross sales partner, one of only a few in the United Kingdom.

As a Google Partner, the organization provides implementation, training, and support for Google's suite of tools. Google Analytics 360, Search Ads 360, Show & Video 360, and Optimise 360 are all included.

Additionally, its 150-strong workforce has worked on ads for UiPath, Appian, and Burton Snowboards.

Chris Attewell, the current chief government, and Ian Harris, the current government chairman, will continue to lead the staff.

Attewell said, “We feel like we have found a natural new home with Havas Media Group. Our visions and ethos are very much aligned, and service offerings complement each other well. This is the next phase in our growth story, and we can’t wait to work together and open up mutual opportunities for our staff and clients alike.”

While expressing his enthusiasm regarding this partnership, Attewell said, “We feel like we have found a natural new home with Havas Media Group. Our visions and ethos are very much aligned, and service offerings complement each other well. This is the next phase in our growth story, and we can’t wait to work together and open up mutual opportunities for our staff and clients alike.”

Havas Media Group UK and Ireland CEO Patrick Affleck believes the acquisition would strengthen the company's digital and analytics offerings for clients. He stated, "We are thrilled that Search Laboratory will be joining Havas Media Group, further boosting our digital and data capabilities for our clients. They are market leaders in data driven digital and performance marketing, and as the industry prepares for a new, cookieless future, their advanced data and analytics services will enable our clients to better activate and extract strategic value from their first party data. With a highly experienced senior team and a diverse client base spanning several verticals, Search Laboratory represents an exciting growth opportunity for Havas Media Group in the UK and internationally."

Whereas Yannick Bolloré, Chair & CEO of Havas, is optimistic about this deal and expects much-improved delivery of data-led media experience. He said, "The acquisition of Search Laboratory comes at a time where HMG is experiencing an impressive period of growth and momentum. Continuing to invest in HMG is part of a global transformation plan to deliver more data-led media experiences for both local and global clients. Search Laboratory's sophisticated expertise in data and analytics perfectly complements our own to create an enhanced offering."

Havas recently, on 29th March, announced its acquisition of China-based digital marketing agency Front Networks and plans to integrate it into Havas Creative Network.

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What are the benefits of going "Only mobile... Only performance"? Heather Vale of Performance Marketing Insider talks with Eran Tal, Chairman of ClicksMob, at Ad:Tech SF. In this interview find out what the mobile performance network does, who they work with, what sets them apart from other mobile ad networks, how they got onto this year's Forbes list of Top 30 Most Promising Companies, why they think "tech with a touch" is important, what verticals and geos they specialize in, why they've achieved such fast growth, and more. Find out more or sign up for an account as a publisher or advertiser at ClicksMob.com.

Spotlight

What are the benefits of going "Only mobile... Only performance"? Heather Vale of Performance Marketing Insider talks with Eran Tal, Chairman of ClicksMob, at Ad:Tech SF. In this interview find out what the mobile performance network does, who they work with, what sets them apart from other mobile ad networks, how they got onto this year's Forbes list of Top 30 Most Promising Companies, why they think "tech with a touch" is important, what verticals and geos they specialize in, why they've achieved such fast growth, and more. Find out more or sign up for an account as a publisher or advertiser at ClicksMob.com.

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National Advertising Division Refers Advertising for PLx Pharma's Vazalore to FTC After Compliance Review

National Advertising Division | December 23, 2021

The National Advertising Division (NAD) of BBB National Programs has referred advertising claims made by PLx Pharma, Inc. to the Federal Trade Commission (FTC) for review and possible enforcement action after the company declined to accept NAD's recommendations to modify certain claims for its Vazalore immediate-release aspirin product. In Case #6912, NAD recommended, among other things, that PLx Pharma: Modify the claim "Vazalore has up to 5X greater absorption than enteric coated aspirin" to avoid conveying the message that the claimed difference in absorption related to superior clinical efficacy and disclose that the reported results were limited to diabetic, obese subjects. Discontinue the claim "The Miracles of Aspirin Fully Realized." Discontinue the claim "Better gastrointestinal safety" (or modify it to convey the limited message that Vazalore causes fewer erosions and ulcers in the first week of treatment than traditional immediate release aspirin). In PLx Pharma's advertiser's statement it agreed to comply with NAD's recommendations and incorporate them in updates to its company website and development of Vazalore's marketing campaign. Thereafter, the challenger, Bayer Healthcare LLC, asked NAD to open a compliance inquiry based on concerns about advertising on PLx Pharma's website directed to healthcare professionals (HCP) and a television commercial. In a compliance matter, NAD must determine whether the advertiser has made a bona fide, good-faith effort to comply with NAD's recommendations. Although NAD determined that some new advertising claims were not appropriate for review in a compliance matter because they were not previously reviewed by NAD or were monadic performance claims, a few others were substantially similar to claims challenged in the underlying proceeding. Therefore, NAD considered whether these new claims fully comply with NAD's recommendations. Television Commercial Regarding PLx Pharma's television commercial, NAD determined that, in context, the claim "Aspirin Made Amazing" was substantially similar to the claim NAD recommended be discontinued in the underlying challenge, "The Miracles of Aspirin Fully Realized." NAD noted that both phrases reasonably convey the unsupported message that Vazalore provides superior cardiovascular benefits or gastrointestinal safety. Therefore, NAD recommended that Vazalore modify its commercial to avoid conveying this message. Consistent with the underlying decision, NAD noted that nothing precludes PLx Pharma from: Making a properly limited claim based on the clinical study results that the Vazalore 325 mg aspirin causes fewer erosions and ulcers in the first week of treatment than traditional immediate release aspirin or from touting that it provides a new delivery system; or Using the "Aspirin Made Amazing" tagline to highlight truthful attributes that make Vazalore different from other products provided, however, the context does not overstate its performance benefits. Advertising Directed to Healthcare Professionals NAD noted that it appreciates PLx Pharma's efforts to create a gated site for HCPs separate from its consumer-facing website. 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Ogury | October 30, 2020

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