Adomni | September 03, 2020
Adomni, is teaming up with Niio, the premium video and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber's cartop advertising network, Uber OOH powered by Adomni, that launched this past February. "We saw a special opportunity to utilize captivating digital artworks to bring color, positive energy and creative inspiration to the huge audiences that Uber OOH reaches," said Adomni CEO, Jonathan Gudai. "Our selection of Niio was driven by their deep expertise in curating premium moving image artworks and their huge content library of more than 13,000 artworks of 4,000+ artists from around the world." From a marketer's perspective, the gallery quality Niio artworks provide a powerful way to increase performance KPIs such as ad recall and consumer attention. "As consumers ourselves, we know first-hand about ad banner blindness," said Gudai. "By mixing cultural and commercial content, the advertiser's message gets a higher attention." The digital video artworks for this program will be curated and powered by Niio. Artists participating in the program will be commissioned and paid for their participation.
VideoAmp, VIZIO | October 07, 2021
VideoAmp and VIZIO (NYSE: VZIO) announced a newly formed agreement in support of VideoAmp’s cross-screen measurement and currency solution. VideoAmp will maintain access and continue to use VIZIO’s Inscape Automatic Content Recognition (ACR) data from more than 18M opted-in VIZIO Smart TVs for planning, measurement and TV ad sales use cases. The newly extended relationship, which was previously slated to expire at the end of 2021, will now run through the end of 2025 with an option for VideoAmp to extend.
“We’ve had a longstanding relationship with VIZIO and are looking forward to what the future holds for our partnership. Effective advertising hinges on changing the way we use our datasets to create more advanced, resilient and transparent solutions for our clients. VIZIO has been a trusted partner in helping us achieve an unrivaled level of confidence and service for our clients. Our renewed partnership will ensure the continued delivery of privacy-safe, scalable solutions for reaching the right audience while also optimizing media investments and advertising yields in the most effective way,”
said VideoAmp’s Chief Strategy Officer, Nick Chakalos.
Inscape is a business unit of VIZIO that generates first-party viewing data from millions of Smart TVs and provides the largest single source of opt-in smart TV viewing data available on the market. VideoAmp maintains a unique position with the renewed partnership, with a direct input of VIZIO data into VideoAmp’s commingled TV viewership footprint. VideoAmp’s TV dataset is one of the largest commingled, deduplicated and enriched Set-Top Box (STB) and Automatic Content Recognition (ACR) television exposure datasets in the industry, across 24M households and 35M devices. VideoAmp makes this TV dataset interoperable across streaming video platforms, wall gardens and digital publishers with a proprietary cross-screen measurement methodology.
VideoAmp’s continued use of VIZIO’s data will help support VideoAmp’s recently announced currency pilots with five of the six major advertising holding companies, along with their newly announced currency partnership with ViacomCBS. With adoption across both the buy- and sell-side, VideoAmp’s measurement capabilities are now considered one of the front-runners for an industry-wide cross-screen currency option.
"VideoAmp’s continued use of VIZIO’s Inscape viewership data will help support VideoAmp’s recently announced currency plans, VIZIO's Inscape continues to help accelerate cross-screen currency options with our best-in-class data set.”
said Travis Hockersmith, Vice President of Platform+ at VIZIO.
VideoAmp has invested heavily in developing a privacy-preserving framework, leveraging predictive algorithms, reliable methodology and the industry’s most trusted, highest quality TV viewership data to measure and optimize impressions delivered across channels.
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold.
The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. Unlocking new value for those currently operating within a siloed view of their audiences, VideoAmp creates efficiencies for the entire industry.
VideoAmp is transforming a 100-year-old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.
VideoAmp is headquartered in Los Angeles with offices across the United States.
Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful SmartCast™ operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to target and dynamically serve ads.
Demandbase | November 19, 2021
Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the buying experience, recognizing that members of an account-based buying committee are individuals, as well as business professionals. Today's announcement is part of Demandbase's mission to transform how B2B companies go to market, with Demandbase One as the essential orchestration hub.
We're constantly learning about how the B2B buyer thinks and acts, and this new account-based social targeting functionality plays a role in reaching buyers more holistically. By viewing the buyer not just as someone within a target account or in a buying committee, we recognize that buyers are individuals, too. This mindset shift — and the corresponding ability to engage with them as such across business and social platforms — gives our customers yet another advantage in today's B2B go-to-market landscape."
Jon Miller, chief marketing and product officer at Demandbase.
Demandbase's new Destinations will enable customers to use selectors, first-party data, third-party data, intent, technographics, activities and more to define an audience in Demandbase, then specifically target those buyers across the business and social web. The end result is a highly consistent customer experience across social networks and other platforms.
Demandbase is the only solution that lets you run people and account-based plays from one system. You can target a precise audience through our segmentation and data orchestration engine, then automatically apply the most effective sales and marketing tactics to advance the account in its journey, across every touchpoint and with the most relevant messages. For example, you will be able to target in-market accounts with paid ads, and automatically add these accounts to an audience in the new people-based Destinations to ensure a consistent message to your target audiences on Facebook, Twitter, Google, or other channels — and all while adhering to privacy guidelines.
"With the new integrations, we'll now be able to automatically orchestrate account-based experiences across all networks and platforms," says Oleg A. Solodyankin, CEO at Ignitium. "We're looking forward to helping revenue teams drive more pipeline with Demandbase."
Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth.