High-tech ads set to dazzle travelers at San Jose airport

mercurynews | October 03, 2019

San Jose International Airport is about to become the launch site for the nation’s first all-digital advertising effort, a high-tech endeavor to usher in a cutting-edge system to hawk brands and products to air travelers. In place of the familiar paper and cardboard ads posted around the Silicon Valley airport, a wave of digital ads in traditional and unexpected spots will mark the concourses of the air travel hub, according to advertising behemoth Clear Channel Outdoor Holdings and airport officials.“San Jose Airport is the first to go digital,” said John Aitken, the city’s director of aviation. “It lets the world know that this airport is in the capital of Silicon Valley.”

Spotlight

In our last presentation we continued our offline marketing series, with a look at how to advertise on television. In today’s article we are going to continue that series with a look at how to advertise with radio.Benefits of radio advertising: Reach a large amount of people. Over 90% of Americans tune into the radio on a weekly basis, according to Nielsen. Radio is a local medium. Target your advertising.

Spotlight

In our last presentation we continued our offline marketing series, with a look at how to advertise on television. In today’s article we are going to continue that series with a look at how to advertise with radio.Benefits of radio advertising: Reach a large amount of people. Over 90% of Americans tune into the radio on a weekly basis, according to Nielsen. Radio is a local medium. Target your advertising.

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