Home > News > featured news > Hivestack expands business in Brazil by signing new SSP, RZK Digital

DISPLAY ADVERTISING

Hivestack expands business in Brazil by signing new SSP, RZK Digital

Hivestack | November 03, 2022 | Read time : 04:30 min

Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a partnership with RZK Digital, a data-driven DOOH media network operator offering large-scale LED panels distributed across high urban transport environments in Greater São Paulo. This partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of Brazil to activate campaigns via private marketplace deals (PMP).

Currently, RZK Digital delivers over 210 million weekly impressions to captive urban audiences within bus terminals in São Paulo. Collaborating with them on a shared goal to reach international buyers, Hivestack’s full stack of programmatic DOOH technology solutions operating in over 25 markets globally will allow brands, agencies and omni-channel DSPs to purchase RZK Digital’s inventory at scale. Audience metrics made available by RZK Digital originate from 1st party sensors and are enriched with Hivestack´s mobile planning and attribution tools, offering real omni-channel metrics and the highest current standards on data transparency and privacy. Due to the huge success experienced along the last year, RZK Digital has recently announced it will expand to new bus terminals within São Paulo to triple its current impression inventory in this top Latin American DMA.

Hector Gonzalez, Chief Revenue Officer, USA and LatAm at Hivestack commented: “We're thrilled about our new partnership with the amazing team at RZK Digital. As a business, we are in the unique position to be able to bring our media owner partners new organic opportunities from within the immensely growing programmatic DOOH business in Brazil but also from the 25+ countries Hivestack is well positioned in and growing. We're excited to partner with media owners like RZK Digital that offer high quality venues/screens and impressions with high impact, in high trafficked areas within their country/market. Through partnerships like this, we are opening up the opportunity to leverage our audience data and insights to maximize each DOOH opportunity at scale to reach the right audience with the right dynamic creative at the right time.”

Eduardo Mantegazza, CEO of RZK Digital commented: “Since our inception as a company, our focus has been to build a data adtech that extracts value from the flow of people."

Eduardo Mantegazza, CEO of RZK Digital commented: “Since our inception as a company, our focus has been to build a data adtech that extracts value from the flow of people. As founder and CEO, I am very happy to see RZK establish such an important international partnership in our search for digitalization of the OOH media in Brazil.Plugging our business into the Hivestack network will not only improve business results and accountability for our clients, but also enrich the way in which companies perceive and plan to invest into the DOOH space.”

Leveraging data and technology offered by programmatic DOOH, brands are transitioning into more defined and measurable ways of connecting with their audiences at scale. Brazil represents a strong market for the OOH industry responsible for 30% of total OOH ad spend globally. Hivestack recently launched its full programmatic DOOH operations in Brazil, offering advertisers data-driven targeting solutions, agile buying models and unprecedented audience measurement capabilities and media owners a platform to offer their inventory to buyers in over 25 global markets through flexible mediums.

Spotlight

The Digital Marketers Complete Guide to using DOOH

Marketers around the globe have a whole new world of advertising potential at their fingertips. Digital Out-Of-Home Advertising – or DOOH – has entered a brand-new era, unleashing unparalleled opportunities to reach the right audiences in precisely the right place at exactly the right time.

Thanks to the power of the Internet and sophisticated programmatic technologies, marketers can now reach their target audience with personalized, relevant, data-driven and measurable marketing not only across online media channels, but via outdoor advertising as well.

More featured news

Spotlight

The Digital Marketers Complete Guide to using DOOH

Related News

BRAND MARKETING

CitrusAd Brings Sponsorcart’s Shoppable Video to Retail Media

Business Wire | March 29, 2023

CitrusAd and sponsorcart.io partner to deliver on-site shoppable video ad technology to retail media networks in the U.S. and abroad. The CitrusAd and Sponsorcart partnership simplifies video campaign activation, and retail monetization, making it easier than ever for brand advertisers across the globe to activate shoppable video campaigns on retail media networks. Brands can implement, manage and scale video ad creative alongside, add-to-cart functionality for corresponding SKUs that enables closed-loop, transparent measurement of return-on-ad-spend (ROAS). The new, innovative video ad formats will drive high-impact engagement for brands and fetch greater CPM in the retailer’s revenue stream. “CitrusAd is excited to scale these dynamic and innovative video ad formats. Brands will be able to easily align commercial video assets with SKUs directly within the path-to-purchase in a shopper-relevant manner. These enhanced shopper experiences deliver tremendous storytelling power and an attractive way for retailers to expand their media offering,” said Adam Skinner, Managing Director, Retail Media Networks, CitrusAd. “Our goal was to make it easy for video to play a larger role in retail media. We are delighted to tie our video ad platform to CitrusAd to make shoppable video ad campaigns dynamically populate in a native and personalized manner with lightning-fast load times,” said Stephen Caffrey, CEO and co-founder of Sponsorcart. Advertisers spend $50BN per year in video ad spend as 66% of customers prefer video when learning about a new product. Retailers can improve customer experiences while earning up to five times CPM when adding video to advertising campaigns. Both companies will be at ShopTalk in LasVegas this week to provide further insight on the benefits of shoppable video. About Sponsorcart.io Sponsorcart.io is an onsite, end-to-end, shoppable video platform built for Retail Media Networks (RMNs). The platform makes it simple to launch and manage high-impact, unique video ad formats. Add-to-cart functionality provides closed-loop analytics for transparent and measurable ROI. Sponsorcart’s shopper centric, video solution appears natively along the path-to-purchase with dynamic SKU optimization led by privacy protected, first-party retailer data for personalized relevancy at scale. About CitrusAd CitrusAd is a leading retail media company and part of Epsilon, a global advertising and marketing technology company. The CitrusAd, powered by Epsilon platform, sits at the center of Publicis Groupe’s comprehensive, scalable retail media network offering. By harnessing the power of first-party data and industry-leading identity resolution, the unified, self-serve platform delivers shopper-relevant advertising experiences on commerce websites and across the open web resulting in higher conversions. Leading retailers across the globe rely on CitrusAd to help grow retail media as a core function for incremental media revenue and sales volume that delivers great ROI for brands. For more information, visit citrusad.com.

AD TECH AND MARTECH

Equativ Renews Partnership with Seedtag & the Extension of Their Contextual AI Solution

ExchangeWire | March 23, 2023

Equativ, the leading independent ad tech platform, and Seedtag, the leader in contextual advertising, announce today (March 21st, 2023) the extension of their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audiences across brand-suitable premium content with full respect to their data privacy. Building on Equativ’s curation offering, advertisers will benefit from Seedtag’s contextual AI solution LIZ© that leverages the power of machine learning to provide a human-like understanding of content to deliver precise targeting in a cookieless environment. This is an important advantage as third-party cookies and identifiers are set to disappear. Through this integration into Equativ’s curation platform, Seedtag will be able to create a 100% cookieless contextual marketplace enabling advertisers to drive campaign performance and brand recognition through brand-suitable ad placement across high-quality cross-publisher inventory. This partnership also allows buyers to run private marketplace (PMP), programmatic guaranteed (PG), and direct deals via Equativ with access to Seedtag’s exclusive inventory to deliver ads in the right place. In addition, Seedtag is renewing its existing partnership with Equativ as its primary SSP after a successful four-year collaboration spanning several European markets specifically in Spain which saw a more than 100% revenue increase in Q1 2022 compared to Q1 2021. Ingrid Couasnon, EVP EMEA at Equativ, comments: “We are pleased to extend our global strategic partnership with Seedtag. The integration of their unique contextual AI capabilities into our curation platform will support the creation of closer relationships between buyers and sellers. In the face of the end of third-party cookies, it is critical that we offer privacy-first, transparent, and effective solutions to media buyers everywhere." Grego Martínez, VP of product at Seedtag, states: "Over the past few months, we have been working on developing a tool that would allow us to connect our contextual capabilities with Equativ's curation platform. As a result, we have established a solid partnership and have made our contextual signals, created by Seedtag's contextual AI LIZ©, available in a 100% cookieless contextual marketplace. We are excited about this partnership and will continue to work to deliver a scalable, efficient, and privacy-first solution that enables advertisers and publishers to expand their business" About Equativ Equativ is the new single name for Smart Adserver, DynAdmic, and LiquidM — three proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. Headquartered in Paris and New York, Equativ operates globally. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology.

DISPLAY ADVERTISING, MOBILE ADVERTISING

Clinch’s Flight Control Integrates with Figma for Dynamic Ad Creation

Clinch | January 20, 2023

Clinch, a leader in dynamic ad serving and personalization and the creator of Flight Control, the Omnichannel Campaign Activation Platform, recently announced the launch of the Figma-Clinch Exporter Plugin, which allows designers to import the Figma designs into Flight Control for efficient dynamic ad creation. Flight Control provides users with complete freedom and command over every aspect of the campaign activation process, including ad serving, creative authoring, and mapping. Using the plugin, designers can integrate multi-layout/multi-layer design compositions directly and smoothly into Flight Control, substantially accelerating the speed at which campaigns reach the market by minimizing the number of steps necessary to develop innovative variations. Head of Product at Clinch, Adi Raz, said, "Flight Control was built to accommodate best-in-class tools and technologies that serve the campaign activation process." He added, "For the first time, ads created in Figma can be directly connected to a wide range of data sources that let them speak more relevantly to each consumer, and unlock the full potential of dynamic creative optimization." (Source – Cision PR Newswire) The immersive user interface, creative authoring tools, and dynamic mapping capabilities of Flight Controls make it simple to convert Figma assets into HTML or image advertisements with dynamic functionalities, with content that can be modified on the fly and directly sent to live campaigns. About Clinch Clinch is the acknowledged leader in multichannel ad serving. The company's AI-driven dynamic personalization solution offers custom-tailored ad experiences across all channels, resulting in industry-leading performance and ROI. In addition, Flight Control, Clinch's Omnichannel Campaign Activation Platform, allows agencies and brands to manage the whole campaign lifecycle. It allows planning through activation and measurement, on a single platform, ultimately boosting their productivity, efficiency, and profitability. It automates workflows and utilizes data to personalize and improve display and video ad experiences at scale, spanning programmatic, social media, CTV, native, in-app, and digital out-of-home (DOOH).