Hong Kong International Airport Advertising: Smart, engaging, and intelligent OOH

marketing-interactive | September 18, 2019

Hong Kong International Airport is a strategic gateway between China and the world.  Serving 74.7 million passengers in 2018, in terms of passenger traffic it is APAC’s busiest international airport and the third busiest international airport in the world. Though it would be easy to simply bask in the overwhelming potential  Hong Kong International Airport offers as a premium and prime out-of-home (OOH) location, Hong Kong International Airport Advertising has chosen to build on that potential. It has invested hugely in the latest digital technologies to turn prime sites into an incredible experience for air passengers while presenting unparalleled chances for brands and advertisers to connect.

Spotlight

SEO writing is a form of writing that helps websites become more visible to major search engines like Google and Bing. A highly visible website with good content appears on the first few pages of results when someone searches for that topic.

Spotlight

SEO writing is a form of writing that helps websites become more visible to major search engines like Google and Bing. A highly visible website with good content appears on the first few pages of results when someone searches for that topic.

Related News

AD NETWORKS

The American Advertising Federation Honors Multicultural Advertising Excellence at the 19th Annual Mosaic Awards

American Advertising Federation, Clear Channel Outdoor Holdings | April 22, 2021

Mosaic Award champs will be perceived for their faithful obligation to incorporation and for giving a voice to multicultural networks. From a staggering number of entries, all champs have accepted progressed advertising methods, strategic approaches and have created various programs that help improve the main concern, yet in addition secure a pertinent part in a persistently advancing professional workplace. "Our multicultural networks are harming during an extreme year, confronted with fighting a worldwide pandemic and demonstrations of prejudice. Innovativeness can impact and improve society. I'm pleased that AAF proceeds with its long-standing practice of commending these different and comprehensive stories by highlighting them every year at the Mosaic Awards," said Melanie Mitchem, AAF Mosaic Council Chair and SVP, Executive Director of Global Communications and PR at FCB. "The Mosaic Awards are a brilliant illustration of incredible work with a high effect made by a different gathering of Advertising experts and experts that help us all show others how it is done," said Steve Pacheco, CEO, at the American Advertising Federation. "I'm aroused by this work and the entirety of the people who buckled down on these extraordinary ideas. It's a higher priority than at any other time to praise the triumphs and champion the causes that the AAF's Mosaic Center represents." Making a comprehensive industry has been a need of the AAF via its Mosaic Center for over twenty years. The Mosaic Center fills in as an asset and backer for variety and incorporation. The Center is focused on aiding promoting and media mirror the nation's advancing social cosmetics. The AAF utilizes a generous segment of its assets to execute a bunch of programs that advance and advance multiculturalism inside the business including the Most Promising Multicultural Students Program, HBCUs for Advertising, and AdCamp. About the American Advertising Federation Set up in 1905, the American Advertising Federation (AAF), goes about as the "Bringing together Voice for Advertising." Its enrollment is included more than 75 corporate individuals comprised of the country's driving promoters, organizations, and media organizations; a public organization of almost 164 neighborhood clubs addressing 30,000 publicizing experts, and more than 170+ school parts with 4,000 understudy individuals. The AAF works a large group of projects and activities, remembering Advertising Day for the Hill, the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Awards, the Most Promising Multicultural Students Program and AdCamp for secondary school understudies. About Clear Channel Outdoor Holdings, Inc. Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's biggest outside promoting organizations with a different arrangement of around 500,000 print and computerized shows in 31 nations across North America, Europe, Latin America, and Asia, arriving at a great many individuals month to month. A developing computerized stage remembers over 16,000 advanced presentations for global business sectors and over 2,000 computerized shows (barring air terminals), including more than 1,400 advanced boards, in the U.S.

Read More

PROGRAMMATIC ADVERTISING

Admixer will be the title partner of Conference for Marketing & Media Buying Specialists

Admixer | September 02, 2021

One of the main aims of Admixer is to support projects and initiatives that educate the digital advertising community by delivering accessible high-end field expertise. During Adsider LIVE / Programmatic Spend fifteen experts from the leading industry companies, Admixer, PubMatic, Algorix, Adtarget, Awarion, and Unruly will explain how their clients managed to succeed in crisis and explain the upcoming changes in the advertising industry. Speakers and lecturers of will give their take on the most pressing issues on the programmatic market: How to return advertising investments? How to succeed with new user acquisition channels? How to target users in the latest data privacy reality? On the 25th of May 2021, IAB Europe published its annual AdEx Benchmark report, covering 28 countries in the region. The results showed 10–35% growth in the markets of Turkey, Ukraine, Serbia, Czech Republic, Bulgaria, Romania, and Germany during the COVID-19 pandemic. The rapid growth in advertising budgets stimulates competition for impressions. Brands must find a more balanced strategic and tactical approach to allocate their funds. The conference also will cover: Programmatic trends of the rapidly growing ad markets in Europe. Programmatic tools for increasing user acquisition and boosting the efficiency of the ad campaigns in 2022. Programmatic-advertising 2.0: AUDIO, CTV, OTT, and DOOH. The conference will be followed by a panel discussion on Fraud, Brand Measurement, and b(Ad) spendings. Adsider LIVE / Programmatic Spend in partnership with Admixer will benefit medium/large business owners, media and advertising agencies, publishers, and everyone who wants to find new channels for growing their business through digital advertising.

Read More

ADVERTISER PLATFORMS

DMS Unveils Key Promotional Strategies for Advertisers this Holiday Season

DMS | October 26, 2020

Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, unveils key promotional strategies to drive ecommerce growth this holiday season. As advertisers finalize their efforts to drive engagement and sales in Q4, DMS offers an insightful collection of thought leadership and best practices articles to guide optimal decision-making for holiday digital advertising strategies across various market segments with the publication of the 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook.Preparing brands for success this holiday season, DMS curated articles from their library of thought leadership content for the 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook to help digital advertisers optimize their campaigns to align with evolving consumer expectations, behaviors and demands.

Read More