Display Advertising, Ad Tech and Martech
Business Wire | June 30, 2023
Creative intelligence company RAD Technologies Inc., widely recognized as RAD AI, and user-generated gaming platform Overplay have joined forces in a strategic partnership to launch innovative engagement tools for the creator community.
This collaboration marks a new era in interactive content, social gaming, and digital marketing by marrying artificial intelligence with video and game creation. Now, RAD AI’s brand partners and its vibrant creator community have premier access to Overplay's powerful platform to turn their intelligence-driven video content into highly engaging games at the click of a button.
“Overplay brilliantly merges the personal connection of social media with the addictive fun of hyper-casual games in a way that drives new levels of engagement like we’ve never seen,” said Jeremy Barnett, CEO and co-founder of RAD AI. “Our creators and brand partners love Overplay because the unique format stands out in a busy feed and invites interaction, consistently driving ROI.”
Overplay’s team is utilizing the powerful precision of RAD AI’s data-driven creative intelligence to identify the most trending topics across social and to inform decisions about target audiences, creator selection, and content strategy.
“RAD AI enables us to rapidly identify and activate the most influential communities at scale,” said Caroline Strzalka, COO and co-founder of Overplay. “Furthermore, their creator-first mentality and proven data-informed approach align perfectly with our ethos. This partnership will undoubtedly open exciting new opportunities for all stakeholders - content creators, influencers, marketers, and consumers alike.”
For more information on how RAD AI automates ROI-based creative decisions and content strategy at scale, visit https://www.radintel.ai/.
For more information about Overplay and to invest in the future of gaming and interactive content, visit wefunder.com/overplay.
About Overplay
Overplay is a user-generated gaming platform that empowers creators to build their own games from short videos and share them with the world. Founded by seasoned interactive media executives Dan Projansky and Caroline Strzalka, Overplay aims to democratize game development and make it accessible to everyone. The platform has generated over 1 million games played and 150,000 alpha app downloads, and has a waitlist of over 7,000 creators eager to use its beta version game maker. Overplay is backed by Village Global, Gaingels, Sound Media Ventures, Plus Eight Equity Partners, Gaingels, Red & Blue Ventures, Band of Angels, Stampede Ventures, and Outlander Capital as well as angels from Warner Brothers and Riot Games. For more information, please visit overplay.com.
About RAD Technologies, Inc
RAD AI (Remove All Doubt) is an artificial intelligence that automates ROI-based creative decisions and content strategy at scale. The company uses its proprietary AI through 600+ API connections to deliver unbiased creative intelligence that informs campaign concepts, content production and influencer selection. This results in better ROI across the entire marketing mix, hundreds of hours saved on creating content, and a measurable reduction in content costs. The company is based in Los Angeles and was founded in 2018. For more information about RAD Intelligence, please visit us at https://www.radintel.ai.
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Ad Tech and Martech
businesswire | August 14, 2023
Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH).
This first of its kind SSP category will provide an additional distribution category to advertisers and DSPs from which they can access and purchase Loop Media advertising impressions. On other DSP and SSP platforms, Loop Media is categorized as DOOH (Digital Out of Home), CTV (Connected TV), Streaming, or other. This new category expands Loop Media’s potential reach in the marketplace for all potential DOOH advertising buyers, including those advertisers looking to distribute ads on CTV Out of Home service platforms.
“With this new category, Loop Media may be seen and purchased by an expanded group of advertisers in the marketplace,” said Bob Gruters, Chief Revenue Officer for Loop Media. “My team and I have been working diligently to get Loop Media positioned well across all revenue advertising categories including Microsoft Advertising’s CTV Out of Home category.”
“We are pleased to launch our new CTV-OOH library on the Microsoft Advertising platform which provides a path for clients to buy CTV-OOH supply in the proper context with clear labeling in our new venue category packages,” said Erik Zamkoff, Microsoft Advertising, associate director of Marketplace Development. “We are thrilled to feature Loop CTV-OOH supply in our new venue category packages.”
This new category premiered on Microsoft Advertising in June 2023. Buyers can access the venue category packages in Microsoft’s Deal Catalogs available via Microsoft Advertising's DSP, Microsoft Invest and 25+ participating DSPs.
About Loop Media, Inc.
Loop Media, Inc. is a leading digital out of home (DOOH) TV and digital signage platform optimized for businesses, providing free music video, news, sports and entertainment channels through its Loop TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop Player.
Loop Media’s digital video content reaches millions of viewers in DOOH locations including bars/restaurants, office buildings, retail businesses, college campuses, airports and on free ad-supported TV platforms and at local gas stations on GSTV terminals in the United States.
Loop is fueled by one of the largest and most important short form entertainment libraries that includes music videos, movie trailers, branded content and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos and more. Loop Media’s streaming services generate revenue from advertising, sponsorships, integrated marketing and branded content, and from subscriptions.
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Advertiser Platforms
prnewswire | August 31, 2023
Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV. This groundbreaking solution combines large-screen, TV-sized devices' unparalleled brand awareness-building capabilities with micro-targeting precision and foot traffic attribution.
AdCellerant's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent.
"It's impressive to see how well this product is already working for advertisers of different industries," said Ben Bouslog, VP of Business Development. "As we know, video is one of the fastest growing digital channels, and this product combines precision targeting, high-quality networks and inventory, and success metrics like foot traffic attribution and conversion tracking to get our partners geared up for their next opportunity."
The new Addressable Streaming TV product offers a range of benefits that enable businesses to take their advertising efforts to the next level. These benefits include precise targeting, data-driven decisions, ad experience control, cross-device attribution, a safe environment, and impactful insights.
Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV. This groundbreaking solution combines large-screen, TV-sized devices' unparalleled brand awareness-building capabilities with micro-targeting precision and foot traffic attribution.
AdCellerant's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent.
"It's impressive to see how well this product is already working for advertisers of different industries," said Ben Bouslog, VP of Business Development. "As we know, video is one of the fastest growing digital channels, and this product combines precision targeting, high-quality networks and inventory, and success metrics like foot traffic attribution and conversion tracking to get our partners geared up for their next opportunity."
The new Addressable Streaming TV product offers a range of benefits that enable businesses to take their advertising efforts to the next level. These benefits include precise targeting, data-driven decisions, ad experience control, cross-device attribution, a safe environment, and impactful insights.
Unlock Maximum ROI with Addressable Streaming TV
This innovation allows advertisers to optimize the ROI of their ad campaigns by strategically placing video ads during premium, professional-produced TV shows and movies. In 2022, Streaming TV viewership surpassed traditional cable for the first time, reflecting the shift in consumer preferences. With 88% of American households owning at least one internet-connected TV device and 92% of streaming content viewers using ad-supported services, the impact of Addressable Streaming TV cannot be overstated.
Proven results with AdCellerant's Addressable Streaming TV
AdCellerant collaborated with a significant investment group on a campaign targeting homeowners interested in selling their properties at a discounted rate. Think, "We buy homes for less." Upon launching their Addressable Streaming TV campaign, the investment group experienced a remarkable 55x return on ad spend. It achieved $140,000 in savings on homes purchased within the first month of its campaign. The impact was quantifiable and verified through matchback reports, solidifying the effectiveness of streaming campaigns and driving revenue.
Book a demo today for more information on how Addressable Streaming TV can revolutionize your advertising efforts.
About AdCellerant
AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education, and exceptional operational support to ensure customer campaign performance.
Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customer at the right time. Harnessing an easy-to-use and agile digital advertising tool, users can manage the entire buyer's journey from quick and accurate comprehensive proposal creation, campaign launch, and campaign performance. All within a single platform.
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