DISPLAY ADVERTISING
Sharethrough | March 15, 2023
On March 14, 2023, Sharethrough, a global independent ad exchange, is organizing the Green Media Summit 2023 in New York City on April 13. The event will highlight the impact of environmental awareness in media and the digital advertising industry's role in building a sustainable media ecosystem.
The conference will feature keynotes, panels, and fireside chats from ad tech leaders, industry decision-makers, and sustainability experts. The event will talk about the latest trends and solutions in sustainable media practices. These will include strategies for reducing carbon emissions in production and distribution, new technologies, and the role of the media in driving social and actionable environmental change.
Luc Marsolais, Chief Operations Officer at Sharethrough, said, "As businesses increasingly prioritize sustainability, it's become clear that industries across the board need to take steps to reduce its environmental impact." He also said, "The inaugural Green Media Summit is an essential opportunity to come together to address one of the most pressing issues of our time. At this conference and beyond, we can find ways to reduce our carbon footprint, minimize waste, and build a more sustainable future."
(Source - CISION PR Newswire)
The conference is completely carbon-neutral and features speakers from global brands, agencies, and publishers. Attendees can network with like-minded professionals and learn about best practices for creating environmentally conscious campaigns. The conference aims to inspire and empower the industry to take action towards a more sustainable future.
About Sharethrough
Sharethrough is an independent omnichannel ad exchange that believes in a human-centric approach to advertising and monetization. Advertisers and publishers use its technology to render higher-performing ads that fit any placement on any site. Sharethrough's publisher partners benefit from directly-sourced demand, scale, and quality, prioritizing their monetization efforts and elevating performance. It has headquarters in Montreal and offices across North America, including San Francisco and New York City.
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MOBILE ADVERTISING, AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT
FreeWheel | January 04, 2023
Ad-tech company Blockboard has announced a partnership with Comcast-owned FreeWheel, a global technology platform for television advertising. As a result of the collaboration, FreeWheel's premium CTV (connected TV) inventory will be made available to all of Blockboard's advertising clients. The collaboration is expected to open up unprecedented opportunities for advertisers, allowing them to access the most sought-after CTV inventory on FreeWheel’s platform.
“The partnership comes as interest and spending in the CTV ad sector are projected to grow significantly, with the IAB forecasting YOY growth of 14.4% in 2023.”
CTV has become more appealing to brands and marketers who want to reach a large number of viewers in a cost-effective way because they can target specific audiences.
Through the integration with FreeWheel, Blockboard has gained access to the most optimized supply path for high-quality CTV inventory, providing more premium advertising opportunities for its demand-side clients. Blockboard, an independent programmatic demand-side platform (DSP) for over-the-top (OTT) and connected television (CTV), and FreeWheel, Comcast's leading video monetization technology platform, have announced that they will work together.
The partnership aims to connect buyers and sellers across the TV ecosystem, simplifying and enhancing the overall ad-buying experience. With the partnership, advertisers are now able to access a larger inventory of high-quality CTV advertising opportunities, allowing them to target their desired audience with ease.
About FreeWheel
FreeWheel is a technology platform for television advertising that aims to provide solutions for all segments of the TV industry. The company offers technology, data enablement, and convergent marketplaces to facilitate transactions between buyers and sellers across all screens, data types, and sales channels. FreeWheel is based in multiple locations worldwide, including New York, San Francisco, Chicago, London, Paris, and Beijing. As a Comcast company, FreeWheel also advocates for the premium video industry through the FreeWheel Council.
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PROGRAMMATIC ADVERTISING
DanAds, McClatchy | February 27, 2023
DanAds, an advertising technology platform, has recently partnered with McClatchy for email and programmatic offerings on the McClatchy Ad Manager platform. Advertisers can avail of the offerings and purchase email and programmatic inventory from McClatchy’s marketplace.
McClatchy offers access to double opt-in email lists for advertisers with these new products. They can make a group of users and ensure that the chosen users receive marketing notifications, increasing user engagement and target data accuracy. In addition, these emails remain in the user’s inbox until deletion, availing more chances for user engagement with the advertisement. It also provides space for a creative copy of any digital advertising solution by giving the client complete control of the email-based content, improving advertising capabilities for small and medium-sized businesses.
Co-Founder and Executive Vice President of Sales at DanAds, Peo Persson said, “The speed with which we have scaled up the technical capabilities of McClatchy Ad Manager is a testament to our team’s deep expertise in self-serve advertising. McClatchy’s portfolio of premium news titles is perfectly suited to the new generation of contextual, brand-driven audience targeting. We’re very excited to see how advertisers engage with these new game-changing features.”
(Source – Exchange Wire)
Senior Vice President of Advertising at McClatchy, Jane Howard said, “With these new additions, the early feedback from our customers has been positive and I’m extremely proud of our team’s commitment to the platform and the pace of ongoing innovation surrounding this project in partnership with our counterparts at DanAds.”
(Source – Exchange Wire)
About DanAds
Established in New York City, DanAds, an advertising solutions provider, has connected advertisers and content publishers for accelerated engagement, revenue, and future scope since 2013. It offers solutions for self-serving advertisement, media technology, ad technology, SMB advertising, publisher marketing and advertising automation. It works with publishers and advertising brands like Expedia Group and Philips, Roku, Disney, Klarna, SoundCloud, Hulu, TripAdvisor, and Bloomberg worldwide. It is a fully customizable and measurable self-serve advertising technology infrastructure, giving complete control to the publishers for secured future scalability.
About McClatchy
Headquartered in Sacramento, California, McClatchy, a periodical, and book publishing platform, has provided solutions for video storytelling, community service, mobile, digital publishing, quality journalism and advertising services since 1857. It strives for community engagement and social justice by addressing their needs and raising awareness, providing advanced news coverage. It utilizes digital tools and technology for a more targeted user experience than traditional news coverage. Its dedication to local journalism fosters community connection, understanding, and informed engagements. In addition, it connects marketers with new advertising opportunities and valuable customers in the community.
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