How brands are leveraging YouTube's shoppable ads feature to extend reach

exchange4media | November 28, 2019

The gap between promotion and purchase is closing, making the experience more seamless. YouTube has recently launched a 'Shoppable Ads' feature on its home feed and in search results, helping extend the reach of shopping campaigns. As the trend of shoppable ads grows, brands on social media platforms are leveraging the opportunity by running ads on such platforms as Instagram, Facebook, and now YouTube. According to GlobalWebIndex, the number of people saying they've used a smartphone or tablet to buy a product through social media has increased to 57% in Q3 from 53% two years earlier. "Almost two-thirds of consumers said that online video has informed and inspired the decision to make a purchase. Almost all (more than 90%) have discovered new products and brands on YouTube," according to a Google study.

Spotlight

Want to launch your first programmatic advertising campaign? It's not as difficult as it may seem. Join Bo as he outlines 6 steps you shouldn't skip when creating a programmatic strategy. He also explains how programmatic advertising works if you're not familiar with it.

This video is perfect for you if you're new to the advertising world, or you're looking to launch your first programmatic campaigns.

Programmatic advertising is a form of digital advertising that uses different online tools to let advertisers and content publishers buy and sell ad space. The tools include a demand-side platform, an ad exchange, and a supply-side platform, all of which Bo explains in the video.

Spotlight

Want to launch your first programmatic advertising campaign? It's not as difficult as it may seem. Join Bo as he outlines 6 steps you shouldn't skip when creating a programmatic strategy. He also explains how programmatic advertising works if you're not familiar with it.

This video is perfect for you if you're new to the advertising world, or you're looking to launch your first programmatic campaigns.

Programmatic advertising is a form of digital advertising that uses different online tools to let advertisers and content publishers buy and sell ad space. The tools include a demand-side platform, an ad exchange, and a supply-side platform, all of which Bo explains in the video.

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Sharethrough Announces Green Media Summit 2023 for Sustainable Ecosystem

Sharethrough | March 15, 2023

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Blockboard and FreeWheel Collaborate to Expand Advertisers' CTV Inventory

FreeWheel | January 04, 2023

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McClatchy Partners with DanAds for Email & Programmatic Offerings

DanAds, McClatchy | February 27, 2023

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