How can Luxury & Fashion brands adapt to a world in consumer lockdown?

fashionunited | March 26, 2020

The past month has seen a drastic shift in consumers lifestyles, and naturally brands must consider how to adapt their strategies to respond to both this change and the aftermath. Using recent data provided which tracks global Luxury and Fashion consumer perceptions relating to the Covid-19 outbreak we here at Entsight have provided here some insightful recommendations for the steps Luxury and Fashion brands can take. The audience data here is based on three groups of global consumers, those who actively purchase Luxury Fashion, Mid Market Fashion and Luxury Watches & Jewellery. Whilst at present many Fashion and Luxury consumers are not spending, they are instead saving and likely to want to reward themselves post-lockdown. Furthermore, it is likely summer vacations are unlikely to happen for many and so we expect a focus on consumer goods instead.

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LSTN Headphones advertised their one-of-a-kind headphones with video ads on YouTube. They targeted customers who loved music and cared about helping others - a perfect fit. LSTN used YouTube advertising to tell their story to the right people, and make a big difference.

Spotlight

LSTN Headphones advertised their one-of-a-kind headphones with video ads on YouTube. They targeted customers who loved music and cared about helping others - a perfect fit. LSTN used YouTube advertising to tell their story to the right people, and make a big difference.

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