How is coronavirus impacting the global advertising industry?

thedrum | March 16, 2020

The global advertising industry is used to turmoil, butas COVID-19 spreads and world leaders escalate their response, what will be the economic impact? Will severe disruption lead to an advertising recession? As scenario planning remains at the top of everyone’s agenda, who better than the BBC and industry experts to unpack it all and look at what it means for brands and publishers. Moderated by television presenter and journalist, Andrea Catherwood, the panel will also include Geeta Guru Murthy, anchor and presenter on BBC World News; Amy Kean, director of brand and innovation at the change consultancy; and Gemma Greaves, the outgoing CEO of The Marketing Society.

Spotlight

TV advertising’s traditional upfront model withstood the pandemic, but it’s not immune to the recent economic downturn. Which has TV networks eying options to update the upfront model.

In this video, Digiday senior media editor Tim Peterson outlines how the TV ad market has fared since last year’s upfront cycle and how TV networks are considering changing up the upfront model in 2023.

Of one option on the table, a TV network said, “That is a big change. That is a big change.” Watch the video to see what they’re referring to.

Spotlight

TV advertising’s traditional upfront model withstood the pandemic, but it’s not immune to the recent economic downturn. Which has TV networks eying options to update the upfront model.

In this video, Digiday senior media editor Tim Peterson outlines how the TV ad market has fared since last year’s upfront cycle and how TV networks are considering changing up the upfront model in 2023.

Of one option on the table, a TV network said, “That is a big change. That is a big change.” Watch the video to see what they’re referring to.

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AD NETWORKS

ReBid adds Amazon Ads and TikTok Ads to its Unified Madtech Intelligence Platform

Business Wire | March 31, 2023

ReBid, the leading unified Madtech Intelligence platform, announced today the integration of Amazon Ads and TikTok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms. With the addition of Amazon Ads and TikTok Ads, ReBid has extended its capability to two of the biggest ad platforms globally in terms of reach. ReBid's customers can now easily compare key performance indicators (KPIs) across these platforms and across other integration partners to eliminate ad spend wastage. Moreover, the integration has made ReBid a verified Amazon Ads partner, adding to its growing list of programmatic platforms including Google, Meta, Twitter, LinkedIn, DV360 ads, and other 10+ programmatic ad platforms. "We are excited to integrate Amazon Ads and TikTok Ads into our unified Madtech Intelligence platform, providing our customers with access to these highly popular ad platforms," said Rajiv Dingra, Founder & CEO of ReBid. "Our unified reporting and dashboard provide a comprehensive view of key performance indicators (KPIs) across all advertising and marketing channels, enabling our customers to gain a complete understanding of their customers' journey. This empowers them to optimize their ad spend and attain their business goals with greater precision and efficiency." The integration of Amazon Ads and TikTok Ads underscores ReBid's commitment to providing the best advertising solutions to its customers and to help them achieve their business objectives through effective advertising strategies. "As the advertising landscape continues to evolve, it's crucial for businesses to stay on top of emerging trends and adopt innovative solutions to achieve their advertising goals," said Ashish Bhasin, Co-founder and Chairman, ReBid. "ReBid's integration of Amazon Ads and TikTok Ads into its unified Madtech Intelligence platform is a testament to the company's commitment to providing cutting-edge advertising solutions to its customers. This will undoubtedly empower businesses to make more informed decisions about their ad spend, improve their ROI, and drive growth in a highly competitive market." For more information about ReBid and its services, visit us at www.rebid.co. AboutReBid ReBid is a Unified MADTech Intelligence Platform empowering data-driven marketers for omnichannel activation, measurement and automation. Our platform, which is ready for the cookieless world uses proprietary AI based algorithms that leverages MadTech (MarTech + AdTech) to simplify digital marketing. ReBid has unified workflows, data harmonization and real-time automated reporting. This translates into an immediate saving of 40% on resources and leads to incremental Returns on Ad spends (ROAS) by over 30%.

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DISPLAY ADVERTISING, MOBILE ADVERTISING

Clinch’s Flight Control Integrates with Figma for Dynamic Ad Creation

Clinch | January 20, 2023

Clinch, a leader in dynamic ad serving and personalization and the creator of Flight Control, the Omnichannel Campaign Activation Platform, recently announced the launch of the Figma-Clinch Exporter Plugin, which allows designers to import the Figma designs into Flight Control for efficient dynamic ad creation. Flight Control provides users with complete freedom and command over every aspect of the campaign activation process, including ad serving, creative authoring, and mapping. Using the plugin, designers can integrate multi-layout/multi-layer design compositions directly and smoothly into Flight Control, substantially accelerating the speed at which campaigns reach the market by minimizing the number of steps necessary to develop innovative variations. Head of Product at Clinch, Adi Raz, said, "Flight Control was built to accommodate best-in-class tools and technologies that serve the campaign activation process." He added, "For the first time, ads created in Figma can be directly connected to a wide range of data sources that let them speak more relevantly to each consumer, and unlock the full potential of dynamic creative optimization." (Source – Cision PR Newswire) The immersive user interface, creative authoring tools, and dynamic mapping capabilities of Flight Controls make it simple to convert Figma assets into HTML or image advertisements with dynamic functionalities, with content that can be modified on the fly and directly sent to live campaigns. About Clinch Clinch is the acknowledged leader in multichannel ad serving. The company's AI-driven dynamic personalization solution offers custom-tailored ad experiences across all channels, resulting in industry-leading performance and ROI. In addition, Flight Control, Clinch's Omnichannel Campaign Activation Platform, allows agencies and brands to manage the whole campaign lifecycle. It allows planning through activation and measurement, on a single platform, ultimately boosting their productivity, efficiency, and profitability. It automates workflows and utilizes data to personalize and improve display and video ad experiences at scale, spanning programmatic, social media, CTV, native, in-app, and digital out-of-home (DOOH).

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AD TECH AND MARTECH, ADVERTISER PLATFORMS

Viamedia Sales Continue to Boost Partnerships

Viamedia | February 21, 2023

Viamedia, an independent cross-media local advertising company, has recently announced that it has made partnerships and expanded its advertising sales with about 11 new ad service providers across the nation, including Wilkes Barre, the Carolinas, Greater Boston, and Oklahoma City, in 2022. It offers complete turnkey operational management, regarding different components of the advertising sales business with national, regional, and local sales, to all its partners. It is a scalable Network Operations Center, NOC, serving cross-market with experienced ad sales supporting team. It assists over 70 MVPDs in approximately 28 different states encompassing about 65 designated market areas, DMAs, in the U.S. This represents its capacity to augment local ad sales, offering incremental value to its partners in direct response to national and political sales services. It provides immediate deployment of sales tools, marketing, automation, research, and training with its full-service partnership. In addition, it emphasizes efficiency in selling fractionalized market shares with multi-platform insertion capabilities, offering expanded capabilities and technology-based solutions for advertising growth. Viamedia’s Vice President of Affiliate Relations and Business Development, Madeline Kissel, said, “Viamedia had many major accomplishments in 2022, not least of which was the milestone number of new partnerships established.” She added, “We are proud that these agreements will help our new partners unlock fresh revenue streams and offer the latest technologies, tools, and strategies that can maximize business for their clients and advertisers.” (Source – Business Wire) Viamedia’s Divisional Vice President of Cross Media, Dan Walsh, said, “Viamedia partners have the advantage of bringing more focused viewer targeting and a more engaging, impactful ad experience than ever before.” He added, “With greater transparency, reporting and insights than previously offered in the local marketplace, service providers can focus on driving revenues for their core business. In addition, we’re committed to helping our partners reduce risk, as well as minimize personnel-related costs and complications, as it relates to ad sales and cross-channel marketing.” (Source – Business Wire) About Viamedia Headquartered in Lexington, Viamedia, an advertising solution provider, has been offering solutions for marketing and advertising, television advertising, and sales since 2001. It partners with several service providers in the nation with a single solution of purchase for more than 6,000 national, regional, and local advertisers. It fills the gap between digital programmatic advertising and linear T.V. advertising with its audience and impression-based local video cross-media advertising solutions. Its cloud-based QTT platform offers proprietary technology stack solutions tailored for ad campaigns and uses rich data for consumer-targeted dynamic ads through linear television advertising.

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