How Kind Ads Fixes The Broken Advertising Model

u.today | February 05, 2020

Online advertising is currently the biggest growth market in the broader advertising sector. According to a report issued by marketing analytics firm Zenith, online ads will account for more than half of all advertising spend within the next two years. However, while spending is growing, the online ad model is riddled with flaws. In a 2018 survey of 1,000 marketers, more than 40% of respondents stated that they were wasting upwards of 30% of their budget on the wrong channels or strategies, meaning they weren’t generating the sales or leads they expected from the spend. Meanwhile, publishers spend time building their audiences, only to generate tiny rewards, while advertisement partners like Google reap the vast majority of revenues from advertisers. Users are often left with the choice between agreeing that their browsing data is sold to the highest bidder by the ad platforms or being served up with irrelevant, poorly targeted adverts that only take up screen space.

Spotlight

Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has appointed Ryan Hoppe as Senior Vice President of Marketing. Previously a Global Head of Product Marketing for Spotify, Ryan brings a deep knowledge of marketing and advertising to Nanigans, which is crucial to the company’s mission to arm performance marketing teams with the best cross-channel advertising software platform. “We’re thrilled to welcome Ryan to Nanigans and our executive team,” said Ric Calvillo, co-founder and CEO of Nanigans. “As we strengthen our leadership in the high-growth market for in-house advertising software, we need our own strong marketing leader to help us attract and retain more in-house advertising teams. Ryan is a great fit for Nanigans, with his understanding of the ad tech ecosystem, his full-funnel B2B marketing expertise, and his track record of success with market leaders like Spotify, ATG and FAST.”

Spotlight

Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has appointed Ryan Hoppe as Senior Vice President of Marketing. Previously a Global Head of Product Marketing for Spotify, Ryan brings a deep knowledge of marketing and advertising to Nanigans, which is crucial to the company’s mission to arm performance marketing teams with the best cross-channel advertising software platform. “We’re thrilled to welcome Ryan to Nanigans and our executive team,” said Ric Calvillo, co-founder and CEO of Nanigans. “As we strengthen our leadership in the high-growth market for in-house advertising software, we need our own strong marketing leader to help us attract and retain more in-house advertising teams. Ryan is a great fit for Nanigans, with his understanding of the ad tech ecosystem, his full-funnel B2B marketing expertise, and his track record of success with market leaders like Spotify, ATG and FAST.”

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