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How Kind Ads Fixes The Broken Advertising Model

u.today | February 05, 2020

Online advertising is currently the biggest growth market in the broader advertising sector. According to a report issued by marketing analytics firm Zenith, online ads will account for more than half of all advertising spend within the next two years. However, while spending is growing, the online ad model is riddled with flaws. In a 2018 survey of 1,000 marketers, more than 40% of respondents stated that they were wasting upwards of 30% of their budget on the wrong channels or strategies, meaning they weren’t generating the sales or leads they expected from the spend. Meanwhile, publishers spend time building their audiences, only to generate tiny rewards, while advertisement partners like Google reap the vast majority of revenues from advertisers. Users are often left with the choice between agreeing that their browsing data is sold to the highest bidder by the ad platforms or being served up with irrelevant, poorly targeted adverts that only take up screen space.

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8 ways brand advertisers, ad agencies, and AdTech companies can boost insights and ROI with the Media Data Cloud

Advertisers are constantly searching for new ways to adapt to the conditions of the fast-changing and highly regulated media landscape. With the Snowflake Media Data Cloud, organizations now have the depth of insight, analytical power, and collaborative tools needed to turn the challenge of a rapidly changing ecosystem into true business opportunities.

In this white paper, you’ll learn exactly how businesses are leveraging the Media Data Cloud to optimize their advertising for optimal effectiveness, collaborating on data while improving their data security & compliance, identifying new channels for data monetization, and more.

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Spotlight

8 ways brand advertisers, ad agencies, and AdTech companies can boost insights and ROI with the Media Data Cloud

Advertisers are constantly searching for new ways to adapt to the conditions of the fast-changing and highly regulated media landscape. With the Snowflake Media Data Cloud, organizations now have the depth of insight, analytical power, and collaborative tools needed to turn the challenge of a rapidly changing ecosystem into true business opportunities.

In this white paper, you’ll learn exactly how businesses are leveraging the Media Data Cloud to optimize their advertising for optimal effectiveness, collaborating on data while improving their data security & compliance, identifying new channels for data monetization, and more.

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Applovin Releases Its Creative Trends Report 2023 of Mobile Ad Trends

AppLovin | February 03, 2023

One of the most popular mobile marketing and monetization platforms, AppLovin, has recently released its Creative Trends Report 2023, which lists the best performance-driven mobile ad trends for the year. This report will help mobile app developers and vertical marketers come up with creative ideas for their mobile ad campaigns. To prepare this report, AppLovin’s in-house creative agency, SparkLabs, collected data from more than 200 applications, 267 installations, 22.4 billion clicks, 52.3 billion impressions, and tens of thousands of creatives in 2022 and researched the variables and influencing ideas that generated the highest return on investment (ROI), click-through rate (CTR), investor relations (IR), and return on ad spend (ROAS). The analysis shows that customization of an environment, character, or item, dramatic story narratives, real-time feedback, and voiceover messaging encourage more engagement. CMO of AppLovin, Katie Jansen, said, "Our goal with this report is to provide marketers and developers insights and inspiration for achieving increased success for mobile ad campaigns. The report is packed with proven performance-driven ad concepts that have generated significant lift for their campaigns by capturing the majority of ad spend." She added, "Putting the best creative pieces together doesn’t always guarantee a win. To ensure that your ads are consistently high-performing, you need a combination of performance-driven analysis and continuous iteration and testing to find an optimal creative strategy for your app." (Source – Business Wire) About AppLovin Headquartered in Palo Alto, California, AppLovin provides business insights, marketing technologies, full-stack solutions, user acquisition, monetization, and measurement to resolve mission-critical functions. Through its analytics and performance data, it offers creative strategies, suggests variables, and identifies key points that will optimize gaming campaigns and advertising strategies. Since 2012, it has been assisting popular applications and game studios to prosper worldwide by offering solutions to increase average revenue per daily active user (ARPDAU), ad impressions, valuable users, in-app purchases (IAP), and reach. Its products are AppDiscovery, MAX, AppLovin Exchange, SparkLabs, and Adjust.

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Kochava Acquires Machine Advertising for Enhancement

Kochava | February 15, 2023

On February 14, 2023, Kochava, a real-time data solutions provider, announced its acquisition of Machine Advertising, joining brands with app marketers and enhancing its measurement solutions and presence in the EMEA region. Kochava and Machine Advertising collaborated throughout the 2022 year for its incremental lift analyses with Machine's Always-on Incremental Measurement (AIM) product. This collaboration resulted in a productized approach to always-on incremental measurement services, according to Kochava Advertisers. In addition, this AIM product can work with other measurement toolsets and Kochava, the opposite of any mobile measurement partner (MMP) solution. AIM, a marketing mix modeling tool, provides real-time incremental insights and enhances advertisers' drives. It also makes it easy for advertisers to learn the impact of factors like seasonality and channel saturation on the advertisement. It also suggests artificial intelligence (AI) recommendations optimize budget allocation. As a result, it is a critical tool for CFOs forecasting around a recession environment, increasing return on ad spend (ROAS) even in economic uncertainty. Founder and CEO of Kochava, Charles Manning, said, "Machine's product focus to deliver always-on incrementality measurement aligns perfectly with our own objectives to add instant value to our clients. As a company built on customer-driven innovation, we are always looking for new best-in-class solutions to add to our solutions suite." (Source – Business Wire) CEO of Machine Advertising, Gary Danks, said, "We are thrilled to join forces with Kochava, a company that shares our commitment to innovation and customer-centric values." He added, "Our products integrate seamlessly into Kochava's already impressive portfolio, delivering unparalleled mobile measurement products and driving even greater success for our clients. Our team will support Kochava's EMEA expansion plans and being part of a larger organization allows us to take our vision to the next level and have a greater impact on the industry." (Source – Business Wire) About Kochava Kochava, an attribution and measurement solutions provider for data-driven marketers, has been empowering publishers and advertisers with its Marketers Operating SystemTM (m/OS) for growth, integration, and management of customer identity, data controls and measurement since 2011. It unifies data and channel solutions with the operating system, simplifying data aggregation and reporting. Its platform also provides unlimited publisher and advertiser tools like building third-party solutions in the platform. In addition, it enhances data access and value action success through return on investment (ROI) increment. Headquartered in Sandpoint, Idaho, it provides customer-driven innovation, data security and growth worldwide.

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Start.io and Nimbus Help Integrate Bidding with Programmatic Advertising

Start.io | December 28, 2022

For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers. For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic media buying. Start.io's SDK is used by over half a million apps each month. The partnership will allow mobile publishers and developers to access first-price auction bidders through Nimbus in order to maximize revenue and provide polished ad experiences. Avoiding advertisers from paying for ads that are not seen by users and only paying for the ads that are seen by users helps optimize the advertising ROI. Nimbus’ header bidding platform for programmatic media buying aims to benefit both the advertisers and the publishers with its innovative collaboration. Start.io and Nimbus together will provide some of the most comprehensive reporting with their edges in monetization and ad auctions, respectively. Nimbus is a new, agnostic ad platform that combines a competitive programmatic auction with comprehensive reporting. Start.io is a mobile marketing and audience platform that uses direct integration with over 500,000 monthly active apps to provide access to global first-party data for predicting behaviors and identifying growth opportunities. The partnership between the two companies will make more inventory available and combine the audience-based demand from Start.io with the demand from Nimbus. Real-time bidding (RTB) during ads allows advertisers to bid on ad inventory in real time through an auction process. On the other hand, programmatic direct will let advertisers buy ad space from publishers in real time, so they won't have to go through an auction. This will make ads look better. This creates an advertising ecosystem that works better for both publishers and advertisers. "Partnering with Nimbus allows us to offer additional integration methods with publishers through the Nimbus in-app bidding solution. I'm excited to see the results this partnership will bring to both Start.io and Nimbus." - Ravit Ross, Start.io CRO We are excited to partner with Start.io to offer publishers another premium and diverse demand partner. Start.io has a rich history within the app ecosystem, and we look forward to them bringing that experience to the Nimbus umbrella of demand partners." - Adam Gray, Sr. Director of Programmatic Growth, Nimbus About Start.io Start.io is a mobile marketing and audience platform that uses AI for more efficient, effective, and precise mobile marketing and audience targeting. Our mission is to empower marketers and developers by reinventing mobile marketing and providing easy marketing solutions. Start.io's direct integration with 500,000 mobile apps that are used at least once a month gives it access to a level of global first-party data that has never been seen before. This data can be used to understand and predict behavior, find new opportunities, and fuel growth.

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Applovin Releases Its Creative Trends Report 2023 of Mobile Ad Trends

AppLovin | February 03, 2023

One of the most popular mobile marketing and monetization platforms, AppLovin, has recently released its Creative Trends Report 2023, which lists the best performance-driven mobile ad trends for the year. This report will help mobile app developers and vertical marketers come up with creative ideas for their mobile ad campaigns. To prepare this report, AppLovin’s in-house creative agency, SparkLabs, collected data from more than 200 applications, 267 installations, 22.4 billion clicks, 52.3 billion impressions, and tens of thousands of creatives in 2022 and researched the variables and influencing ideas that generated the highest return on investment (ROI), click-through rate (CTR), investor relations (IR), and return on ad spend (ROAS). The analysis shows that customization of an environment, character, or item, dramatic story narratives, real-time feedback, and voiceover messaging encourage more engagement. CMO of AppLovin, Katie Jansen, said, "Our goal with this report is to provide marketers and developers insights and inspiration for achieving increased success for mobile ad campaigns. The report is packed with proven performance-driven ad concepts that have generated significant lift for their campaigns by capturing the majority of ad spend." She added, "Putting the best creative pieces together doesn’t always guarantee a win. To ensure that your ads are consistently high-performing, you need a combination of performance-driven analysis and continuous iteration and testing to find an optimal creative strategy for your app." (Source – Business Wire) About AppLovin Headquartered in Palo Alto, California, AppLovin provides business insights, marketing technologies, full-stack solutions, user acquisition, monetization, and measurement to resolve mission-critical functions. Through its analytics and performance data, it offers creative strategies, suggests variables, and identifies key points that will optimize gaming campaigns and advertising strategies. Since 2012, it has been assisting popular applications and game studios to prosper worldwide by offering solutions to increase average revenue per daily active user (ARPDAU), ad impressions, valuable users, in-app purchases (IAP), and reach. Its products are AppDiscovery, MAX, AppLovin Exchange, SparkLabs, and Adjust.

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Kochava Acquires Machine Advertising for Enhancement

Kochava | February 15, 2023

On February 14, 2023, Kochava, a real-time data solutions provider, announced its acquisition of Machine Advertising, joining brands with app marketers and enhancing its measurement solutions and presence in the EMEA region. Kochava and Machine Advertising collaborated throughout the 2022 year for its incremental lift analyses with Machine's Always-on Incremental Measurement (AIM) product. This collaboration resulted in a productized approach to always-on incremental measurement services, according to Kochava Advertisers. In addition, this AIM product can work with other measurement toolsets and Kochava, the opposite of any mobile measurement partner (MMP) solution. AIM, a marketing mix modeling tool, provides real-time incremental insights and enhances advertisers' drives. It also makes it easy for advertisers to learn the impact of factors like seasonality and channel saturation on the advertisement. It also suggests artificial intelligence (AI) recommendations optimize budget allocation. As a result, it is a critical tool for CFOs forecasting around a recession environment, increasing return on ad spend (ROAS) even in economic uncertainty. Founder and CEO of Kochava, Charles Manning, said, "Machine's product focus to deliver always-on incrementality measurement aligns perfectly with our own objectives to add instant value to our clients. As a company built on customer-driven innovation, we are always looking for new best-in-class solutions to add to our solutions suite." (Source – Business Wire) CEO of Machine Advertising, Gary Danks, said, "We are thrilled to join forces with Kochava, a company that shares our commitment to innovation and customer-centric values." He added, "Our products integrate seamlessly into Kochava's already impressive portfolio, delivering unparalleled mobile measurement products and driving even greater success for our clients. Our team will support Kochava's EMEA expansion plans and being part of a larger organization allows us to take our vision to the next level and have a greater impact on the industry." (Source – Business Wire) About Kochava Kochava, an attribution and measurement solutions provider for data-driven marketers, has been empowering publishers and advertisers with its Marketers Operating SystemTM (m/OS) for growth, integration, and management of customer identity, data controls and measurement since 2011. It unifies data and channel solutions with the operating system, simplifying data aggregation and reporting. Its platform also provides unlimited publisher and advertiser tools like building third-party solutions in the platform. In addition, it enhances data access and value action success through return on investment (ROI) increment. Headquartered in Sandpoint, Idaho, it provides customer-driven innovation, data security and growth worldwide.

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Start.io and Nimbus Help Integrate Bidding with Programmatic Advertising

Start.io | December 28, 2022

For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers. For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic media buying. Start.io's SDK is used by over half a million apps each month. The partnership will allow mobile publishers and developers to access first-price auction bidders through Nimbus in order to maximize revenue and provide polished ad experiences. Avoiding advertisers from paying for ads that are not seen by users and only paying for the ads that are seen by users helps optimize the advertising ROI. Nimbus’ header bidding platform for programmatic media buying aims to benefit both the advertisers and the publishers with its innovative collaboration. Start.io and Nimbus together will provide some of the most comprehensive reporting with their edges in monetization and ad auctions, respectively. Nimbus is a new, agnostic ad platform that combines a competitive programmatic auction with comprehensive reporting. Start.io is a mobile marketing and audience platform that uses direct integration with over 500,000 monthly active apps to provide access to global first-party data for predicting behaviors and identifying growth opportunities. The partnership between the two companies will make more inventory available and combine the audience-based demand from Start.io with the demand from Nimbus. Real-time bidding (RTB) during ads allows advertisers to bid on ad inventory in real time through an auction process. On the other hand, programmatic direct will let advertisers buy ad space from publishers in real time, so they won't have to go through an auction. This will make ads look better. This creates an advertising ecosystem that works better for both publishers and advertisers. "Partnering with Nimbus allows us to offer additional integration methods with publishers through the Nimbus in-app bidding solution. I'm excited to see the results this partnership will bring to both Start.io and Nimbus." - Ravit Ross, Start.io CRO We are excited to partner with Start.io to offer publishers another premium and diverse demand partner. Start.io has a rich history within the app ecosystem, and we look forward to them bringing that experience to the Nimbus umbrella of demand partners." - Adam Gray, Sr. Director of Programmatic Growth, Nimbus About Start.io Start.io is a mobile marketing and audience platform that uses AI for more efficient, effective, and precise mobile marketing and audience targeting. Our mission is to empower marketers and developers by reinventing mobile marketing and providing easy marketing solutions. Start.io's direct integration with 500,000 mobile apps that are used at least once a month gives it access to a level of global first-party data that has never been seen before. This data can be used to understand and predict behavior, find new opportunities, and fuel growth.

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