How machine learning has evolved digital advertising

The Drum | April 10, 2019

Machine learning has been a fundamental part of the marketing automation process for some years now and is only going to explode in terms of scope and importance over the coming decade. But as the amount of available data grows exponentially and the algorithms that we put into machines grow in complexity, how does machine learning transform this influx of data to increase the insights available to marketers?
In short, machine learning turns simple marketing automation into intelligent marketing automation. Machine learning is the practice of programming computers to learn without manual input and has been fundamental to the growth of real-time bidding, which lies at the very heart of programmatic advertising. Relying on a series of algorithms that allow computers to adapt and learn from observing certain data sets and behaviours, machine learning can predict a consumer’s likelihood to purchase when exposed to an ad.

Spotlight

Advertisers are constantly searching for new ways to adapt to the conditions of the fast-changing and highly regulated media landscape. With the Snowflake Media Data Cloud, organizations now have the depth of insight, analytical power, and collaborative tools needed to turn the challenge of a rapidly changing ecosystem into true business opportunities.

In this white paper, you’ll learn exactly how businesses are leveraging the Media Data Cloud to optimize their advertising for optimal effectiveness, collaborating on data while improving their data security & compliance, identifying new channels for data monetization, and more.

Spotlight

Advertisers are constantly searching for new ways to adapt to the conditions of the fast-changing and highly regulated media landscape. With the Snowflake Media Data Cloud, organizations now have the depth of insight, analytical power, and collaborative tools needed to turn the challenge of a rapidly changing ecosystem into true business opportunities.

In this white paper, you’ll learn exactly how businesses are leveraging the Media Data Cloud to optimize their advertising for optimal effectiveness, collaborating on data while improving their data security & compliance, identifying new channels for data monetization, and more.

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PureCars Introduces an Exclusive Advertising Program on Spotify for Dealers

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Upwave Partners With Tremor Video to Measure and Maximize Brand Advertising

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Cinedigm Chooses TripleLift as a Partner for In-Show Advertising

TripleLift | January 11, 2023

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