BRAND MARKETING
Augeo | February 20, 2023
Augeo, an enterprise engagement platform technology, has recently acquired Brand Networks, a social media marketing pioneer, for increasing engagement over social media platforms. In addition, its data collection and engagement solution, Valor Siren Ventures, participated with Augeo in this transaction.
Brand Networks offers AI-powered tools to enhance advertising investments, media buying, and authentic employee advocacy through software solutions and clean room collaboration technology to turn audiences and first-party data over social media platforms into monetization. These services will help marketers, advertising companies like Augeo and creator communities with the creation, publication, and measurement of organic content in real-time on behalf of the organization. It leverages AI and machine learning algorithms for building brand relationships with customers through social media platforms like Pinterest, Snapchat, TikTok, Twitter, LinkedIn, and Meta. Garros Group, an investment bank in the advertising sector, served as a financial and strategic advisor for Brand Networks.
Founder and CEO of Augeo, David Kristal, said, "We are eager to cultivate Brand Network's innovative paid social solutions that optimize cross-platform advertising budgets with data-driven strategies. Moreover, there is not a more authentic and inspired strategy to advance brand experiences than through the passion and advocacy of that brand's employees, customers, and partners. We recognize the power of synthesizing brand advocates across social media to deepen the connection to stakeholders and local communities." He added, "Augeo's acquisition of Brand Networks extends opportunities for our clients to leverage genuine employee advocacy—creating a unique and inevitable intersection of marketing and HR. Every day, thousands of employees are activated on behalf of major brands through Brand Networks, and we are excited to scale their efforts and accelerate the power of their solutions for our respective clients."
(Source – Cision PR Newswire)
About Augeo
Headquartered in Saint Paul, Minnesota, Augeo, an advertising solutions provider, has been offering services for enterprise-level loyalty and engagement platforms and experience design since 1999. In addition, it serves solutions for loyalty programs, channel loyalty, employee recognition, sales incentives, web3 experiences, strategic gifting, event production, customer loyalty, experiential marketing, workplace engagement, digital agency services, employee engagement, card-linking experiences, B2B loyalty, membership benefits, employee recognition and rewards, insurance and voluntary benefits, custom solutions, and affinity partner networks.
Read More
AD NETWORKS
Veritonic, Audacy | February 14, 2023
On February 13, 2023, Veritonic, the industry's most comprehensive audio research and analytics platform, announced a partnership with Audacy, and the results of a ground-breaking audio study concluding that in audio advertisements, four key elements—sonic branding, music, voice, and message, that maximize intent to purchase, recall, and brand favorability.
Sonic branding is a highly successful marketing method to increase brand identification and sales. It is an essential part of a brand's arsenal and a constant factor in advertising success. It is fundamental to how we perceive and recognize brands. A regularly used logo may strengthen a business's visual and vocal identity and increase brand recall. Sound branding accomplishes the following:
Increases Radio and Podcast purchase intent by 6% and 2%, respectively.
Radio ad recall increased by 17%, and podcast advertisements by 14%.
Sonic branding makes radio advertisements +7% more trustworthy, +6% more pleasant, +5% more powerful, and +4% more relevant.
The idea is to pick music that matches a business's fundamental values and brand identity, whether you're curating unique compositions or choosing essential tunes. Music may support a brand's values, attract attention inside advertisements, and connect with target consumers. Adding music to advertisements increases buying intent by 5%. Additionally, music helps commercials remain top-of-mind, drives buy intent, and ads with music were more remembered, achieving 4% greater recall.
About Veritonic
Veritonic is a marketing intelligence platform specializing in the use of music in advertising campaigns. The platform uses machine learning to measure the effectiveness of music, voiceovers, jingles, and mnemonics. The business was established in 2015 in Killingworth, Connecticut. Global brands use Veritonic's complete audio research and analytics platform, agencies, publishers, and platforms to study, test, and assess the ROI of their audio assets and campaigns in-market, pre-market, and post-campaign. The ensuing knowledge helps customers to gain confidence in their audio investment, manage risk via optimization, and boost their return by engaging consumers in exciting audio experiences.
About Audacy
Audacy, Inc. is a Philadelphia, Pennsylvania-based American broadcasting company. It was founded in 1968 as Entercom Communications Corporation and is the second-largest radio corporation in the United States, with 235 radio stations in 48 media markets. In November 2017, the firm and CBS Radio combined. The deal was structured as an exchange offer, allowing CBS Corporation shareholders at the time of the merger to swap their shares for Entercom shares, representing a 72 percent ownership in the merged business.
Read More
DISPLAY ADVERTISING, RETARGETING
Captivate | January 19, 2023
Captivate, a leading digital-out-of-home video network, and WeWork, one of the global leaders in flexible space providers, announced a strategic partnership to display the Captivate on-screen content experience on existing digital screens in WeWork lobbies, elevator banks, and collaborative workplaces. "WeWork Powered by Captivate" will give marketers access to modern, high-value professionals who make business and personal purchase decisions.
Captivate will act as a complete communication solution for WeWork locations, offering an engaging viewer experience that educates and entertains WeWork members and visitors while displaying relevant advertisements during their workdays. In addition, the partnership expands Captivate's network by 175+ locations in major North American metropolitan regions, increasing the number of Captivate office and residential building displays to over 14,500 screens.
CEO of Captivate, Marc Kidd, said, "We are excited to offer advertisers and WeWork members the benefits of our video network." He also stated, "Our partnership means advertisers can more easily reach coveted B2B decision-makers and B2C consumers with spending power at multiple daily touch points throughout the day. And Captivate's skilled editorial team brings value to WeWork members and guests with an interesting combination of news and entertainment, plus high-utility content such as traffic and weather updates."
(Source – Cision PR Newswire)
Captivate provides a rich content experience to complement WeWork's creative workplaces with a programming mix customized for modern professionals. It also provides contextually relevant environments with custom-branded solutions, such as content alignment and branded integrations, to activate campaigns for agencies and brands.
About Captivate
Captivate is the industry-leading digital media network, including over 13,200 screens in prime areas where modern professionals work and live. Through innovative, research-driven, and Nielsen-measured advertising and marketing campaigns, it links advertisers with over 13 million unique monthly viewers by providing its audience with relevant news and practical advice. In addition, through live editorial content, the company offers advertisers a highly desirable and difficult-to-reach audience of affluent and influential business professionals. The company, which was founded in 1997, is owned by Generation Partners and TEGNA.
Read More