How To Fight Fraud Without Cheapening Consumer Experiences

Everything has a price. And the price for a richer consumer experience online and via mobile one of the defining trends of payments and commerce in 2019, and probably well into the 2020s is that the code that creates those experiences often leave opening for fraudsters to exploit. In a new PYMNTS interview, Karen Webster talked with Sumit Dhawan, CEO of Instart, about the reasons for that problem and what can be done to fix it. At stake could be nothing less than merchant reputation and revenue as eCommerce continues to take up a bigger part of retail. The problem, in one sense, is that retailers are creating deeper and richer consumer experiences via browsers, Dhawan told Webster browsers where consumers enter a host of personal information including addresses, ages and payment details.

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