ADVERTISER CAMPAIGN MANAGEMENT
Marin Software | February 06, 2023
Marin Software has recently announced its integration with Yahoo's platform to enhance its ad campaign optimization and purchase for advertisers, offering Yahoo DSP campaigns inside its MarinOne platform.
This integration will make it easier for advertisers to measure, manage, and optimize channel campaigns in one place. Yahoo's demand-side platform (DSP) offers access to premium inventory from the industry's top publishers, ad exchanges, supply-side platforms (SSP), and Yahoo's SSP authorizing advertisers for programmatic advertising. So, brands can learn what customers want and reach them on their preferred device and medium, such as mobile, desktop, digital platforms, out-of-home, connected TV, video, and immersive experiences.
CEO of Marin Software, Chris Lien, said, "We are excited to renew our partnership with Yahoo and continue providing our customers with best-in-class advertising solutions that enable them to reach their target audiences more efficiently and effectively than ever before." He added, "Our goal is always to provide brands and their agencies with industry-leading technology to manage and optimize their digital marketing programmes on a single platform and give them a competitive edge in today's digital marketplace. Working closely with Yahoo, we will be able to jointly develop even more innovative products that deliver on this goal."
(Source – Business Wire)
About Marin Software
Marine Software, one of the leading software development companies, is focused on authorizing digital agencies and advertisers for optimization, enhanced efficiency, and transparency of paid marketing programs. MarinOne is a unified software as a service (SaaS) advertising management platform of Marin Software that offers advertising optimization for search, social, and eCommerce programs to convert audiences into valued customers, enhance finances, and help digital marketers make better decisions. Its MarineOne Budget Optimizer maximizes the return on investment from advertising. In addition, it automates key workflows to save time and relieve the team's workload, allowing them to focus more on advertising strategies.
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AD NETWORKS
Brightcove | March 08, 2023
On March 7, 2023, Brightcove, a leading streaming technology company, introduced a new customized service called Brightcove Ad Monetization to enhance media organizations' ability to generate revenue from their content. The company has also established a dedicated global advertising operations team to aid media companies in optimizing their advertising strategy and revenue.
Brightcove's Ad Monetization service is an expansion of its recent collaboration with Magnite, the leading independent sell-side advertising platform worldwide. By merging Magnite and SpringServe, Brightcove can now provide media organizations with a comprehensive advertising monetization solution, enabling them to enhance their revenue streams from advertising strategies.
Brightcove Ad Monetization is a tool designed to assist media companies in achieving the highest possible returns on their advertising investments by providing actionable insights. It supports monetizing live and video-on-demand (VOD) content through enhanced yield optimization that fills unsold ad inventory and boosts revenue. The solution offers client-side advertising insertion (CSAI) and server-side advertising insertion (SSAI) features for various platforms, including web players, iOS, Android, and connected TVs. In addition, Brightcove Ad Monetization seamlessly integrates with existing advertising servers such as Google Ad Manager and FreeWheel.
Businesses that make use of the service will profit from the knowledge and assistance of Brightcove, along with direct support from its recently established global advertising operations team. The team, headed by Chief Strategy and Corporate Development Officer David Beck, will work directly with clients to enhance their advertising strategy, budget, and content. From the onboarding phase to implementation and strategy refinement, the team will use their comprehensive understanding and expertise to aid clients at every stage of their advertising journey, regardless of location.
About Brightcove Inc
Brightcove Inc. is a publicly traded software company that provides cloud-based video hosting and streaming services. The firm was founded in 2004 and is headquartered in Boston, Massachusetts. Its flagship product is its online video platform, which allows businesses to upload, manage, and publish video content on their websites and mobile apps. The platform includes video encoding, analytics, advertising, and monetization tools. In addition to its online video platform, Brightcove offers various other video-related services, including live streaming, video player customization, and video marketing tools. The company serves multiple industries, including media and entertainment, enterprise, and education. Its customers include major media companies such as NBC, ABC, and BBC and large corporations like IBM, Bank of America, and Philips.
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DISPLAY ADVERTISING, RETARGETING, AD NETWORKS
MobileFuse | January 02, 2023
MobileFuse, a leading digital advertising platform, has released a new mobile software development kit (SDK), mediation adapters, and a proprietary video player. These tools are designed to reduce friction and allow mobile app publishers and mediation platforms to access MobileFuse's premium inventory and increase revenue. This will help mobile app publishers and mediation platforms because it will give them access to MobileFuse's premium inventory and cut down on the costs of making their own tools.
The MobileFuse SDK has reportedly allowed publishing partners to double fill rates and increase eCPMs by 20% or more. The SDK has duoBid, which lets advertisers run video ads in larger static banner inventory. It also has a proprietary video player with full VAST capabilities, support for rich media, lightweight technology, and support for the latest mobile technologies. With the help of these tools, publishers and mediation platforms have been able to make a lot more money and make more money from what they make.
MobileFuse's SDK, integrated through an AppLovin MAX Custom Adapter, has yielded immediate success for our app. The SDK is generating higher fill rates, eCPM, CTR, and five times more revenue on a similar amount of bid requests than our oRTB connection. The implementation process was easy, and their team was responsive and always willing to help along the way."
Amy Nicole Hernandez, CFO and VP of Business Operations at TextMe
The SDK is the only way to get the proprietary video player, and the mediation adapters make it easier to connect to leading mediation platforms. With the SDK, publishers can also take advantage of the duoBid video ad-serving platform.
About MobileFuse
MobileFuse is a leading in-app advertising and CTV platform. In a variety of verticals, the company serves leading brands, agencies, bidders, and app developers. MobileFuse empowers its clients by reaching highly curated and receptive audiences through innovative solutions that combine location-based in-app and CTV exchanges, moments-based targeting, patented location verification, custom creative, and data-driven insights. MobileFuse, which was founded in 2009, is headquartered in New York City and has offices throughout the United States. The company will be carbon-negative by 2022.
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