MOBILE ADVERTISING, AD NETWORKS
Gamut | January 06, 2023
Gamut and Waymark have announced a partnership to expand next-generation local advertising services on a national scale. Gamut offers advertisers brand-safe access to premium connected TV (CTV) video ad inventory, while Waymark is an artificial intelligence start-up that automates video production. By combining Gamut's access to high-quality CTV video ad inventory with Waymark's AI-powered capabilities, this partnership will provide a cost-effective way for brands to produce and deliver engaging video ads tailored to their target audience.
The two companies aim to remove barriers to local advertising through their combination of local CTV inventory and creative AI, which makes professional video ads easy, fast, and affordable to produce. With Gamut and Waymark's partnership, local businesses will now be able to quickly and affordably produce and distribute professional-quality video ads across a wide range of CTV platforms.
“Together, Gamut and Waymark give content providers and advertisers everything they need to accomplish their mutual goals. Gamut has access to the inventory - and then taps into Waymark to offer that additional layer of video production at scale for local and regional ad partners with our AI-powered creative tools.”
Alex Persky-Stern, CEO of Waymark
The partnership aims to bring advanced, comprehensive support to local advertisers and meet the increasing demand for localized advertising in the TV industry, particularly in CTV. It will offer prospective small and medium-sized business advertisers the ability to buy local CTV ads, quickly produce creative ad messages, and measure impact in one place. Gamut and Waymark are hoping that their partnership will make local advertising easier and more affordable for businesses of all sizes, allowing them to reach a larger audience with their message.
About Gamut
Gamut, a multi-award-winning leader in local CTV, assists brands in connecting with interested streaming audiences. By utilizing its direct access to premium, brand-safe OTT inventory and cutting-edge advertising tools, marketers can use highly engaging and tailored ads to reach targeted local audiences on a national level. Gamut is dedicated to providing the highest level of service and expertise to ensure the best results for its clients and partners. Gamut has more than 20 years of experience in digital media. Gamut partners with CoxReps, an industry leader and sister company, to offer advertisers a comprehensive strategy for interacting with target markets.
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MOBILE ADVERTISING, AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT
FreeWheel | January 04, 2023
Ad-tech company Blockboard has announced a partnership with Comcast-owned FreeWheel, a global technology platform for television advertising. As a result of the collaboration, FreeWheel's premium CTV (connected TV) inventory will be made available to all of Blockboard's advertising clients. The collaboration is expected to open up unprecedented opportunities for advertisers, allowing them to access the most sought-after CTV inventory on FreeWheel’s platform.
“The partnership comes as interest and spending in the CTV ad sector are projected to grow significantly, with the IAB forecasting YOY growth of 14.4% in 2023.”
CTV has become more appealing to brands and marketers who want to reach a large number of viewers in a cost-effective way because they can target specific audiences.
Through the integration with FreeWheel, Blockboard has gained access to the most optimized supply path for high-quality CTV inventory, providing more premium advertising opportunities for its demand-side clients. Blockboard, an independent programmatic demand-side platform (DSP) for over-the-top (OTT) and connected television (CTV), and FreeWheel, Comcast's leading video monetization technology platform, have announced that they will work together.
The partnership aims to connect buyers and sellers across the TV ecosystem, simplifying and enhancing the overall ad-buying experience. With the partnership, advertisers are now able to access a larger inventory of high-quality CTV advertising opportunities, allowing them to target their desired audience with ease.
About FreeWheel
FreeWheel is a technology platform for television advertising that aims to provide solutions for all segments of the TV industry. The company offers technology, data enablement, and convergent marketplaces to facilitate transactions between buyers and sellers across all screens, data types, and sales channels. FreeWheel is based in multiple locations worldwide, including New York, San Francisco, Chicago, London, Paris, and Beijing. As a Comcast company, FreeWheel also advocates for the premium video industry through the FreeWheel Council.
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AD TECH AND MARTECH
AiAdvertising | February 16, 2023
AiAdvertising, an AdTech company, announced being the first to uncover ChatGPT's commercial applications in the AdTech industry, focusing on artificial intelligence (AI) and machine learning (ML) utilization for the marketing industry. The automated ChatGPT solution is making signals and insights of AiAdvertising's PersonalAI more informative and targeted.
The signals and insights of PersonalAI provide detailed information about behavioral information, psychographics, demographics, and triggers for the consumer adaptive curve. With its solutions and insights, ChatGPT is enhancing the diversity, scalability, and persona-driven content of AiAdvertising's PersonalAI. Through this leverage, AiAdvertising is making clients' paid advertising campaigns and landing pages more engaging at the psychographic level and customizing them as per the personas' needs based on user experiences, needs, behaviors and goals.
ChatGPT's commercial applications have the potential to automate and enhance complex communications like email sales campaigns, computer code, and customer support. It can generate personalized automated responses to customer inquiries, content for social media marketing campaigns and assistance throughout the customer cycle.
CEO of AiAdvertising, Jerry Hug, said, "What is remarkable is that all of this is done without any type of unconscious bias. Even as marketers, we insert our own opinions into the words and language we use to think about a brand or product. ChatGPT allows us to remove that predisposition and focus on a more customer-based solution leveraging data and science rather than opinions and assumptions." He added, "We are now taking our PersonaAI ChatGPT approach to market with our clients and are already generating buzz about the anticipated increased performance of personalized campaigns."
(Source – CSM Wire)
About AiAdvertising
AiAdvertising, an advertising technology-based solutions provider, has been using artificial intelligence and machine learning and building software for marketing companies since 1998. Headquartered in San Antonio, Texas, it provides services based on digital marketing, data analytics, creativity, content strategy, digital media, e-commerce, and big data, worldwide. It eliminates digital waste and increases the return on digital ad spend. Its flagship product, the Campaign Performance Platform, offers a subscription-based end-to-end Ad Management solution, utilizing artificial intelligence to improve the advertisements' performance, efficiency, and productivity. It assists advertising agencies and brands in measuring, scaling, creating, predicting, and targeting personalized campaigns.
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