Huck's Sees Sales Lift From New Audio Advertising Marketplace

csnews | February 10, 2020

Huck's convenience stores are experiencing a sales lift following beta testing of the Vibenomics Audio Out-of-Home Advertising Marketplace platform. Vibenomics, provider of custom streaming radio stations for retailers, launched the Audio Advertising Marketplace as a platform to generate new revenue for participating stores and help shopper marketers target customers in-store with a new form of retail media. For each campaign that participating retailers run, the Vibenomics platform relieves the cost of selling and managing ads, giving c-store operators the ability to generate profit and an opportunity to offset the traditional cost of business music licensing, according to the company.

Spotlight

This primer for success outlines the basics of the ever-evolving digital out-of-home  landscape - from the variety of venue types, to key tactics for campaign execution, and how to best incorporate the medium into your broader marketing strategy to drive real-world results.

Spotlight

This primer for success outlines the basics of the ever-evolving digital out-of-home  landscape - from the variety of venue types, to key tactics for campaign execution, and how to best incorporate the medium into your broader marketing strategy to drive real-world results.

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