HUD complaint accuses Facebook ads of violating Fair Housing Act

Brian Heater | August 19, 2018

HUD complaint accuses Facebook ads of violating Fair Housing Act
A new complaint filed Friday by the U.S. Department of Housing and Urban Development (HUD) accuses Facebook of helping landlords and home sellers violate the Fair Housing Act. According to the grievance filed by the department, Facebook’s ad settings let sellers disregard laws by targeting specific demographics. HUD says that the ability to tailor Facebook advertisements to bar individuals of a certain race, religion, sex, national origin and various other categories is a clear violation of the rule, which was enacted as part of the 1968 Civil Rights Act. “The Fair Housing Act prohibits housing discrimination including those who might limit or deny housing options with a click of a mouse,” Assistant Secretary for Fair Housing and Equal Opportunity, Anna María Farías said in a statement issued by the department. “When Facebook uses the vast amount of personal data it collects to help advertisers to discriminate, it’s the same as slamming the door in someone’s face.”

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Dailymotion VP, Programmatic & Strategic Partnerships Nola Solomon explains personalized advertising and presents a contextual targeting use case in this clip from her presentation at Streaming Media East 2019.


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Dailymotion VP, Programmatic & Strategic Partnerships Nola Solomon explains personalized advertising and presents a contextual targeting use case in this clip from her presentation at Streaming Media East 2019.

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