Home > News > featured news > IAS Achieves MRC Accreditation for Integrated Third-Party Measurement on Facebook

AD NETWORKS

IAS Achieves MRC Accreditation for Integrated Third-Party Measurement on Facebook

Integral Ad Science, Media Rating Council | November 09, 2021

Delivers much-needed transparency for advertisers across their social media buying

SINGAPORE, November 8, 2021 -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced that it has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the continued growth of social advertising, this latest accreditation underscores the valued measurement that IAS offers advertisers across the world’s largest digital platforms including Facebook.

“We’re proud to achieve this important MRC accreditation for our Facebook integrated measurement,” said Lisa Utzschneider, CEO, IAS. “Marketers rely on IAS and our advanced technology to drive much-needed transparency along with greater outcomes for their Facebook campaigns. We continue to prioritize our customers’ needs in our role as a leading provider of digital media quality across all social platforms.”

IAS helps customers make every ad impression count through its global measurement capabilities, and this new MRC accreditation represents the latest way IAS is bringing greater transparency to the industry. This accreditation covers IAS’s measurement of display and video ads served in the Facebook Newsfeed on desktop and mobile web, as well as those served in both the Facebook and Instagram mobile apps. With integrated third-party measurement from IAS on Facebook and Instagram, advertisers gain a clearer understanding of their ad investment and performance, with greater control to optimize their campaigns toward viewable inventory. IAS achieved this most recent MRC accreditation following an intensive audit to verify that its data and measurement procedures, controls, disclosures, and reporting meet the required industry standards for validity, reliability, and effectiveness.

“Accreditation of IAS as compliant with MRC’s Viewable Impression Standards for its integrated viewability measurement and reporting of display and video inventory on Facebook and Instagram is an important achievement that will help bring marketers the transparency they need to better evaluate ad spend on these critical platforms,” said George W. Ivie, Executive Director and CEO of the MRC. “We congratulate IAS for its commitment to digital media quality and for meeting the rigorous standards necessary to attain this significant milestone.”

Established in 2014, the MRC’s viewability standard helps ensure that brands only pay for quality ad inventory that has an opportunity to have been seen. IAS maintains MRC accreditations across its suite of services including display and video viewability for desktop, mobile web, and mobile in-app; invalid traffic for desktop, mobile web, and mobile in-app; and property level brand safety.

About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.

About Media Rating Council (MRC)
The MRC is a non-profit industry association established in 1963 composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research and other standards MRC produces; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently more than 100 research products are audited by the MRC.

Facebook® is a registered trademark of Facebook Inc.

Spotlight

How to Build a Programmatic Advertising Strategy in 6 Steps

Want to launch your first programmatic advertising campaign? It's not as difficult as it may seem. Join Bo as he outlines 6 steps you shouldn't skip when creating a programmatic strategy. He also explains how programmatic advertising works if you're not familiar with it.

This video is perfect for you if you're new to the advertising world, or you're looking to launch your first programmatic campaigns.

Programmatic advertising is a form of digital advertising that uses different online tools to let advertisers and content publishers buy and sell ad space. The tools include a demand-side platform, an ad exchange, and a supply-side platform, all of which Bo explains in the video.

More featured news

Spotlight

How to Build a Programmatic Advertising Strategy in 6 Steps

Related News

BRAND MARKETING

Augeo Acquires Brand Networks for Engagement Solutions

Augeo | February 20, 2023

Augeo, an enterprise engagement platform technology, has recently acquired Brand Networks, a social media marketing pioneer, for increasing engagement over social media platforms. In addition, its data collection and engagement solution, Valor Siren Ventures, participated with Augeo in this transaction. Brand Networks offers AI-powered tools to enhance advertising investments, media buying, and authentic employee advocacy through software solutions and clean room collaboration technology to turn audiences and first-party data over social media platforms into monetization. These services will help marketers, advertising companies like Augeo and creator communities with the creation, publication, and measurement of organic content in real-time on behalf of the organization. It leverages AI and machine learning algorithms for building brand relationships with customers through social media platforms like Pinterest, Snapchat, TikTok, Twitter, LinkedIn, and Meta. Garros Group, an investment bank in the advertising sector, served as a financial and strategic advisor for Brand Networks. Founder and CEO of Augeo, David Kristal, said, "We are eager to cultivate Brand Network's innovative paid social solutions that optimize cross-platform advertising budgets with data-driven strategies. Moreover, there is not a more authentic and inspired strategy to advance brand experiences than through the passion and advocacy of that brand's employees, customers, and partners. We recognize the power of synthesizing brand advocates across social media to deepen the connection to stakeholders and local communities." He added, "Augeo's acquisition of Brand Networks extends opportunities for our clients to leverage genuine employee advocacy—creating a unique and inevitable intersection of marketing and HR. Every day, thousands of employees are activated on behalf of major brands through Brand Networks, and we are excited to scale their efforts and accelerate the power of their solutions for our respective clients." (Source – Cision PR Newswire) About Augeo Headquartered in Saint Paul, Minnesota, Augeo, an advertising solutions provider, has been offering services for enterprise-level loyalty and engagement platforms and experience design since 1999. In addition, it serves solutions for loyalty programs, channel loyalty, employee recognition, sales incentives, web3 experiences, strategic gifting, event production, customer loyalty, experiential marketing, workplace engagement, digital agency services, employee engagement, card-linking experiences, B2B loyalty, membership benefits, employee recognition and rewards, insurance and voluntary benefits, custom solutions, and affinity partner networks.

MOBILE ADVERTISING, AD NETWORKS

Gamut and Waymark Partner to Bring AI-Powered CTV Ad Creation to Local Advertisers

Gamut | January 06, 2023

Gamut and Waymark have announced a partnership to expand next-generation local advertising services on a national scale. Gamut offers advertisers brand-safe access to premium connected TV (CTV) video ad inventory, while Waymark is an artificial intelligence start-up that automates video production. By combining Gamut's access to high-quality CTV video ad inventory with Waymark's AI-powered capabilities, this partnership will provide a cost-effective way for brands to produce and deliver engaging video ads tailored to their target audience. The two companies aim to remove barriers to local advertising through their combination of local CTV inventory and creative AI, which makes professional video ads easy, fast, and affordable to produce. With Gamut and Waymark's partnership, local businesses will now be able to quickly and affordably produce and distribute professional-quality video ads across a wide range of CTV platforms. “Together, Gamut and Waymark give content providers and advertisers everything they need to accomplish their mutual goals. Gamut has access to the inventory - and then taps into Waymark to offer that additional layer of video production at scale for local and regional ad partners with our AI-powered creative tools.” Alex Persky-Stern, CEO of Waymark The partnership aims to bring advanced, comprehensive support to local advertisers and meet the increasing demand for localized advertising in the TV industry, particularly in CTV. It will offer prospective small and medium-sized business advertisers the ability to buy local CTV ads, quickly produce creative ad messages, and measure impact in one place. Gamut and Waymark are hoping that their partnership will make local advertising easier and more affordable for businesses of all sizes, allowing them to reach a larger audience with their message. About Gamut Gamut, a multi-award-winning leader in local CTV, assists brands in connecting with interested streaming audiences. By utilizing its direct access to premium, brand-safe OTT inventory and cutting-edge advertising tools, marketers can use highly engaging and tailored ads to reach targeted local audiences on a national level. Gamut is dedicated to providing the highest level of service and expertise to ensure the best results for its clients and partners. Gamut has more than 20 years of experience in digital media. Gamut partners with CoxReps, an industry leader and sister company, to offer advertisers a comprehensive strategy for interacting with target markets.

MOBILE ADVERTISING, AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT

Blockboard and FreeWheel Collaborate to Expand Advertisers' CTV Inventory

FreeWheel | January 04, 2023

Ad-tech company Blockboard has announced a partnership with Comcast-owned FreeWheel, a global technology platform for television advertising. As a result of the collaboration, FreeWheel's premium CTV (connected TV) inventory will be made available to all of Blockboard's advertising clients. The collaboration is expected to open up unprecedented opportunities for advertisers, allowing them to access the most sought-after CTV inventory on FreeWheel’s platform. “The partnership comes as interest and spending in the CTV ad sector are projected to grow significantly, with the IAB forecasting YOY growth of 14.4% in 2023.” CTV has become more appealing to brands and marketers who want to reach a large number of viewers in a cost-effective way because they can target specific audiences. Through the integration with FreeWheel, Blockboard has gained access to the most optimized supply path for high-quality CTV inventory, providing more premium advertising opportunities for its demand-side clients. Blockboard, an independent programmatic demand-side platform (DSP) for over-the-top (OTT) and connected television (CTV), and FreeWheel, Comcast's leading video monetization technology platform, have announced that they will work together. The partnership aims to connect buyers and sellers across the TV ecosystem, simplifying and enhancing the overall ad-buying experience. With the partnership, advertisers are now able to access a larger inventory of high-quality CTV advertising opportunities, allowing them to target their desired audience with ease. About FreeWheel FreeWheel is a technology platform for television advertising that aims to provide solutions for all segments of the TV industry. The company offers technology, data enablement, and convergent marketplaces to facilitate transactions between buyers and sellers across all screens, data types, and sales channels. FreeWheel is based in multiple locations worldwide, including New York, San Francisco, Chicago, London, Paris, and Beijing. As a Comcast company, FreeWheel also advocates for the premium video industry through the FreeWheel Council.