AD TECH AND MARTECH

IAS Verifies Admix In-Play Advertising for the First Time

Admix, Integral Ad Science | May 10, 2021

Admix, the first In-Play advertisement platform that connects smartphone gamers and brands, has announced a new alliance with Integral Ad Science (IAS), a world leader in digital ad verification. Admix is the first In-Play advertisement firm that offers ad inventory that is calculated and tested by a trusted, unbiased partner as a result of this integration with IAS.

Admix's In-Play advertising is also independently checked and verified with the same rigor as the rest of the digital inventory. This measurement is made possible by IAS's powerful technologies, which help to unlock enormous potential in the In-Play segment across the entire mobile advertisement ecosystem, from brands to mobile game developers.

Admix provides a sophisticated, scalable In-Play platform that enables advertisers to programmatically target and meet highly engaged viewers through billions of hours of gameplay. However, until now, Admix had developed its measurement tools, which meant that the industry was unable to invest at scale with the same conviction as this integration with IAS.

Publishers have also benefited from Admix's self-serve platform and no-code SDK, but the alliance with IAS would further improve media quality and customer confidence. Admix also provides marketers with superior inventory, allowing them to slowly reduce their dependence on interruptive ads, such as interstitials and rewarded content, thus improving player experience and retention.

This launch marks the transformation of gaming from the most mainstream activity to dominant media, attempting to bring in a defining moment for the advertisement industry as it approaches mobile gaming and its 2.5 billion audiences with virtually unknown confidence. In-Play, driven by Admix's technologies, is set to become a leading media outlet for the next decade and beyond.

About Admix
Admix's pioneering technology bridges the gap between gaming and advertisement, propelling the 'In-Play' trend by incorporating data-driven marketing and product promotion into engaging gameplay experiences. The Admix platform provides 100% viewability and in-depth measurement by combining the largest In-Play ad inventory with rich user-level data. Advertisers can target new markets quickly and at scale with Admix by using some of the world's most popular titles. Admix, founded in 2018 by Samuel Huber and Joe Bachle-Morris, currently partners with over 500 brands to monetize more than 300 games of various sizes and has raised more than $12 million in venture capital investment.

About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital ad verification, meaning that advertising can be used by real users in secure and appropriate environments. The goal of IAS is to serve as the universal standard for trust and transparency in digital media quality for the world's leading brands, advertisers, and platforms. This is accomplished by data-driven applications that have actionable real-time signals and insight. IAS, which was established in 2009 and is based in New York, partners with thousands of top advertisers and premium publishers around the world. IAS is a company in the Vista Equity Partners portfolio.

Spotlight

The surge in mobile adoption has helped to propel Facebook’s mobile base, creating new opportunities for marketers. Nanigans’ Facebook Mobile Advertising Performance infographic provides mobile marketers with a baseline for ad performance to help them plan successful and effective Facebook mobile campaigns.

Spotlight

The surge in mobile adoption has helped to propel Facebook’s mobile base, creating new opportunities for marketers. Nanigans’ Facebook Mobile Advertising Performance infographic provides mobile marketers with a baseline for ad performance to help them plan successful and effective Facebook mobile campaigns.

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ADVERTISER CAMPAIGN MANAGEMENT

Sila Empowers dash.fi to Offer E-commerce Brands a Unique Charge Card for Their Multi-Million Dollar Ad Spend

Sila | February 24, 2022

Sila Inc., a fintech software platform that provides payment infrastructure as a service, today announced that it partnered with dash.fi, a vertical fintech company serving the multi-million digital advertising industry, to create the first charge card purpose-built for advertisers. Close to $500 billion dollars are currently spent on digital ads globally every year. That number grew by 30% in 2020 and 25% in 2021. In partnering with Sila’s payment technology, dash.fi has designed its next-day-settle charge card to meet the specific operational and liquidity needs of e-commerce merchants that spend millions on marketing. Traditional banks and credit card providers can’t meet the needs of eCommerce brands because their legacy credit card products don’t provide flexibility in underwriting, spending limits, or the transparency that growing eCommerce brands require to successfully scale their businesses. dash.fi’s 10x revenue growth in 2021 is evidence that this underserved segment of the credit card market is a massive market opportunity waiting to be captured. dash.fi and Sila have partnered to solve complex payment-related problems for advertisers with a charge card that addresses: Seasonal fluctuations in ad spend experienced by eCommerce brands Daily surge spending that takes place during peak spend days like Presidents Day, Black Friday or Prime Day The global, multi-platform nature of the digital advertising market that puts tremendous pressure on existing payment solutions “It’s almost as if successful advertisers whose campaigns take off and deliver are being punished and crippled by credit card rules that were written by an industry decades ago,” said Zach Johnson, Founder and CEO, dash.fi. “The legacy card providers and other financial institutions simply don’t understand the everyday needs of eCommerce brands as they work to grow their businesses. The dash.fi card meets the critical needs of advertisers and makes sure they have everything they need to maximize growth in a highly competitive market. We look forward to working with Sila to continue to innovate for our customers.” Sila’s payment infrastructure as a service allows dash.fi to access bank accounts securely and in compliance with applicable regulatory regulation. Sila’s KYC and KYB services reduce the risk of fraud and provide critical data points that allow dash.fi to provide better services to its commercial clients. The ability to use Sila’s technology to offer numerous virtual cards is a significant competitive advantage for dash.fi’s when talking to its customers. “The new financial world that we at Sila are envisioning is all about replacing generic one-size-fits-all solutions with tailored services that make all the difference for a specific audience,” said Shamir Karkal, CEO and co-founder of Sila Inc. “dash.fi is a shining example of what is possible and we are proud to be their technology partner.” About Sila Sila is a fintech software platform that provides payment infrastructure as a service, a business-critical element for all companies that need to integrate with the US banking system and blockchain quickly, securely, and in compliance with applicable US regulation. Sila offers Banking, Digital Wallet & ACH Payments APIs for Software Teams. The firm was recognized as a ‘2021 best place to work in financial technology’. Sila is headquartered in Portland, Oregon. About dash.fi dash.fi is the world’s first charge card built exclusively for advertisers to help them scale ad spend and maximize growth of their businesses. The dash.fi card is purpose-built with personalized statement cycles, smart card authorizations, and bespoke underwriting to streamline and stabilize digital ad payments for scaling global brands.

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PROGRAMMATIC ADVERTISING

Roku Expands Canadian Advertising Business With OneView Ad Platform

Roku Inc, Matterkind | September 24, 2021

Roku, Inc. announced the expansion of its Canadian TV advertising offering with the introduction of the OneView advertising platform. OneView provides advertisers with a self-serve platform, leveraging TV identity data from the Roku streaming platform, to manage advertising across TV streaming, desktop, and mobile campaigns. Roku signed Matterkind, an IPG affiliate company, as the first Canadian OneView campaign partner. “With half of Canadian TV streamers regularly using ad supported streaming channels like The Roku Channel, and millions having left behind traditional TV for TV streaming, there’s a big opportunity available for marketers looking to tap into this rich audience” As Canadian households move more of their entertainment time to TV streaming and away from traditional TV programming, advertisers are seeking a toolset to scale TV streaming advertising. The large-scale movement into TV streaming has created new opportunities for marketers to reach and engage consumers with the same level of data and insights available to digital advertisers. Marketers and their media buying partners are seeking self-serve capabilities to optimize return on advertiser spending by measuring effectiveness across screens with detail, penetration, and data richness not available through traditional TV advertising. OneView, which was built for TV streaming, integrates the reach, inventory, and capabilities of Roku advertising with the identity and attribution tools of Roku’s demand-side platform. “With half of Canadian TV streamers regularly using ad supported streaming channels like The Roku Channel, and millions having left behind traditional TV for TV streaming, there’s a big opportunity available for marketers looking to tap into this rich audience,” says Christina Summers, Regional Sales Manager at Roku. The Matterkind partnership with OneView allows Roku to work with the agency locally in Canada as an extension to its global agreement in the U.S. The first campaign ran nationally from May 25 - June 30, 2021, in English and French for a major Canadian travel client, promoting domestic tourism in the country, and has enabled IPG and Matterkind the ability to better reach key domestic travelers like younger families, mature travelers, singles and couples. “Matterkind takes pride in driving our clients’ businesses forward through data and tech innovation and first-to-market test opportunities, making the OneView launch partnership a natural fit,” says Erin Rahn, General Manager, Matterkind. “The OneView DSP allows Matterkind to focus on our cross-channel addressable approach using Roku viewership data that is ethically sourced and privacy compliant, and all with 100 per cent transparency and control. The Platform’s robust offering, such as instant OTT forecasting and more precise targeting across devices and inventory, aligns strongly with Matterkind’s key areas of focus and ultimately allows us to deliver better business outcomes for our clients.” In addition to supporting the needs of marketers and advertisers, OneView’s capabilities also enable Roku’s content producers the ability to tap into new audience segments, and better monetize their existing and often dormant catalogues to extend reach even further. “The reality is the industry is at a critical crossroads. Many marketers are still deploying large majorities of their budgets towards traditional TV, where data is generic at best, and the capacity to target specific audience segments is lost. Roku is uniquely positioned to help marketers reach their target consumers at scale with the kind of data rich capabilities and reporting metrics they have come to expect from their digital campaigns. OneView’s first-party capabilities give marketers access to measure and optimize effectiveness across screens to improve ROAS and take advantage of the shift in audience preferences to TV streaming. This is a game changer for marketers looking to reach consumers on the biggest screen in the home,” said Summers. 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AD NETWORKS

Media Cause, the Nation's Top Marketing Agency for Nonprofits, Announces Significant Year-Over-Year Momentum

Media Cause | January 25, 2022

Media Cause, the mission-driven marketing agency focused on helping nonprofit organizations grow and accelerate their missions, today announced superior year-over-year momentum between 2020 and 2021. "We're proud to be supporting the many nonprofits coming to us that need to consider fundraising, and different ways of gaining support for their missions, in a new, increasingly digital way," says CEO Eric Facas. "We are excited about our clients' achievements and our own continued growth in the year ahead." Since the beginning of 2021, Media Cause has won more than 40 new clients including the It Gets Better Project, the Bladder Cancer Advocacy Network, MassChallenge, Westcoast Children's Clinic and Generation USA. The company more than doubled its staff this year and now has more than 60 employees to serve its rapidly expanding client base. Other notable achievements from 2021 include: Provided more than 300 hours in pro-bono services, to pro-bono clients including 3D Girls Inc., EmpreSomos, Neurodiversity in the Workplace, Creative Reaction Lab, Active+ and Brownicity. re:imagine/ATL, Camelback Ventures and Pro-Choice Arizona have just signed on as new pro-bono clients. Continued high demand for the RiseUP Marketing Fellowship, a nine-month, fully paid marketing fellowship currently sponsored by Media Cause designed to increase access to career opportunities in the advertising and marketing industry. In 2021, Media Cause completed two cohorts, converting five fellows to full-time company employees. A third cohort began in mid-January 2022. Won 22 industry awards, including: San Francisco and Atlanta Addy's, Hermes, Inc. 5000, Telly, AVA Digital and Viddy. "Media Cause has taken a strategic and systematic approach to building Pathfinder's digital program, meeting and exceeding every goal we throw at them," says Tyler Kalogeros-Treschuk, Director of Development Operations at Pathfinder. "They have streamlined our email, social media, and digital advertising tools; helped build up our own internal capacity; expanded our supporter list and dramatically increased our digital revenue. Their team is like an extension of our own, and we are thrilled with what we've been able to accomplish together!" continues Madeline Halperin-Robinson, Marketing Manager at Pathfinder. About Media Cause Media Cause is a mission-driven marketing agency that helps nonprofit organizations grow and accelerate their impact. Our data-driven approach connects nonprofits with individuals across their entire supporter journey: from awareness and recruitment, to fundraising and advocacy, and every touchpoint in between. Our noteworthy clients include: HeadCount, American Kennel Club, Parkinson's Foundation and many more.

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