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IBM Brings AI Solutions for Brand and Publishers

IBM | October 06, 2020

IBM (NYSE: IBM) today announced three new products to add to its growing suite of AI solutions for brand and publishers. The new capabilities are privacy-forward and designed to allow brands to reach consumers while considering user privacy. IBM intends to work with industry leaders, including Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp and Beeswax to help scale the use of AI across the industry. The announcement was made this morning at Advertising Week's digital-first virtual event #AW2020. "While the advertising industry strives to re-emerge strong from the global economic and societal issues we faced this year, it's also deep in the throes of a major transformation with changes to mobile identity, certain elimination of third-party cookies, compliance and regulatory shifts and increased demand for trust and transparency," said Bob Lord, SVP, Cognitive Applications and Blockchain, IBM.

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Ad exchanges and ad networks co-exist as fundamental parts of today’s advertising industry. Ad networks connect advertisers to publishers, while ad exchanges facilitate buying and selling of ad inventory through real-time bidding. They can work together by ad networks connecting to ad exchanges to bid on inventory and deliver ads on a publisher's website. Ad networks offer a wider reach, while ad exchanges provide more targeted and efficient ad buying.

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Spotlight

Ad Tech 101: Ad Network vs. Ad Exchange

Ad exchanges and ad networks co-exist as fundamental parts of today’s advertising industry. Ad networks connect advertisers to publishers, while ad exchanges facilitate buying and selling of ad inventory through real-time bidding. They can work together by ad networks connecting to ad exchanges to bid on inventory and deliver ads on a publisher's website. Ad networks offer a wider reach, while ad exchanges provide more targeted and efficient ad buying.

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Marin Software Integrates Yahoo Platform to Enhance Programmatic Ad Campaign

Marin Software | February 06, 2023

Marin Software has recently announced its integration with Yahoo's platform to enhance its ad campaign optimization and purchase for advertisers, offering Yahoo DSP campaigns inside its MarinOne platform. This integration will make it easier for advertisers to measure, manage, and optimize channel campaigns in one place. Yahoo's demand-side platform (DSP) offers access to premium inventory from the industry's top publishers, ad exchanges, supply-side platforms (SSP), and Yahoo's SSP authorizing advertisers for programmatic advertising. So, brands can learn what customers want and reach them on their preferred device and medium, such as mobile, desktop, digital platforms, out-of-home, connected TV, video, and immersive experiences. CEO of Marin Software, Chris Lien, said, "We are excited to renew our partnership with Yahoo and continue providing our customers with best-in-class advertising solutions that enable them to reach their target audiences more efficiently and effectively than ever before." He added, "Our goal is always to provide brands and their agencies with industry-leading technology to manage and optimize their digital marketing programmes on a single platform and give them a competitive edge in today's digital marketplace. Working closely with Yahoo, we will be able to jointly develop even more innovative products that deliver on this goal." (Source – Business Wire) About Marin Software Marine Software, one of the leading software development companies, is focused on authorizing digital agencies and advertisers for optimization, enhanced efficiency, and transparency of paid marketing programs. MarinOne is a unified software as a service (SaaS) advertising management platform of Marin Software that offers advertising optimization for search, social, and eCommerce programs to convert audiences into valued customers, enhance finances, and help digital marketers make better decisions. Its MarineOne Budget Optimizer maximizes the return on investment from advertising. In addition, it automates key workflows to save time and relieve the team's workload, allowing them to focus more on advertising strategies.

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Loop Media Announces Participation in 2023 South by Southwest

Loop Media | March 09, 2023

Loop Media, a multichannel streaming platform offering businesses curated music video, sports, news, and entertainment channels, announced that it will participate in South by Southwest (SXSW) in Austin this week. The company's executive team members will take part in panel discussions on the future of DOOH advertising during the conference from March 10-12. Jon Niermann, CEO of Loop Media, said, "SXSW has a highly engaged audience of media, business owners and decision makers looking to shape the future of business and culture." He added, "TV and entertainment are changing. The way that people view and consume media is everchanging. We look forward to discussing how businesses can adapt when it comes to entertaining their customers and how advertisers can meet their customers at the point of sale to drive ROI and build brand loyalty." (Source – Businesswire) Loop Media's CEO, Jon Niermann, CRO, Bob Gruters, and CCO, Greg Drebin, are scheduled to participate in the upcoming SXSW panels. These executives will contribute their expertise and insights to the discussions surrounding the future of digital out-of-home (DOOH) advertising. Loop Media's participation in this event showcases its commitment to lead innovation and thought leadership in the digital out-of-home advertising market as it strives to establish itself as a forefront player in this rapidly expanding industry. About Loop Media, Inc. Loop Media, Inc. is a digital media company providing businesses with a platform to stream short-form video content. The company's content library includes music videos, film trailers, and other entertainment content, which it licenses from significant media companies and independent creators. Loop Media's platform is designed for use in commercial settings, such as bars, restaurants, and retail stores, and is also available for personal use through the Loop app. The company is based in Glendale, California, and was founded in 2016. Loop Media aims to become a leader in the digital out-of-home (DOOH) advertising market, which is aimed to multiply in the coming years.

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DoubleVerify Announces Partnership with Samsung Ads Europe

DoubleVerify | March 01, 2023

On February 28, 2023, DoubleVerify, announced a partnership with Samsung Ads Europe to offer a range of solutions to advertisers. The collaboration will enable advertisers to ensure the effectiveness of their video and CTV campaigns through DV Video Complete. This offering will be available to advertisers across Samsung's 50 million Smart TVs throughout Europe. DV Video Complete is a comprehensive solution that enables advertisers to monitor and optimize their video campaigns. The solution offers a range of measurement and protection tools that help advertisers ensure that their ads are being seen by real people in a brand-appropriate environment, within the targeted geography, and across all platforms, including CTV. In addition, this solution empowers advertisers to measure their campaigns' effectiveness and make adjustments as needed. Samsung Ads Europe advertisers can access the most comprehensive and scalable CTV verification solution through DV Video Complete. The solution is facilitated by the DV Video OmniTag, which enables Samsung Ads advertisers to use a single VAST tag across all environments for those who use inventory from Samsung Ads Europe. This approach streamlines the verification process and ensures a consistent user experience across all platforms. Managing Director, EMEA at DoubleVerify, Nick Reid, said, "We're extremely proud to be partnering with Samsung Ads Europe, one of the largest video and CTV platforms in Europe. As a global leader in CTV verification, we recognise that authenticating media quality and strengthening brand protection is essential to maintaining advertiser trust. With our market-leading suite of tools, advertisers will be able to maximise the value of their CTV inventory and improve their return on investment." (Source – ExchangeWire) About DoubleVerify DoubleVerify is a leading digital media measurement, data and analytics software platform. The company provides solutions for digital advertisers, publishers, and ad tech vendors to ensure their digital advertising campaigns are effective, brand-safe, and fraud-free. The Firm was founded in 2008 and is headquartered in NYC, with offices in London, Tel Aviv, and other locations worldwide. Its solutions include ad verification, fraud detection, brand safety, and viewability measurement. DoubleVerify's clients include major brands, publishers, and advertising platforms across the automotive, financial services, retail, and technology industries. The company is recognized for its innovative solutions and has won numerous awards for its technology and customer service.

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ADVERTISER CAMPAIGN MANAGEMENT

Marin Software Integrates Yahoo Platform to Enhance Programmatic Ad Campaign

Marin Software | February 06, 2023

Marin Software has recently announced its integration with Yahoo's platform to enhance its ad campaign optimization and purchase for advertisers, offering Yahoo DSP campaigns inside its MarinOne platform. This integration will make it easier for advertisers to measure, manage, and optimize channel campaigns in one place. Yahoo's demand-side platform (DSP) offers access to premium inventory from the industry's top publishers, ad exchanges, supply-side platforms (SSP), and Yahoo's SSP authorizing advertisers for programmatic advertising. So, brands can learn what customers want and reach them on their preferred device and medium, such as mobile, desktop, digital platforms, out-of-home, connected TV, video, and immersive experiences. CEO of Marin Software, Chris Lien, said, "We are excited to renew our partnership with Yahoo and continue providing our customers with best-in-class advertising solutions that enable them to reach their target audiences more efficiently and effectively than ever before." He added, "Our goal is always to provide brands and their agencies with industry-leading technology to manage and optimize their digital marketing programmes on a single platform and give them a competitive edge in today's digital marketplace. Working closely with Yahoo, we will be able to jointly develop even more innovative products that deliver on this goal." (Source – Business Wire) About Marin Software Marine Software, one of the leading software development companies, is focused on authorizing digital agencies and advertisers for optimization, enhanced efficiency, and transparency of paid marketing programs. MarinOne is a unified software as a service (SaaS) advertising management platform of Marin Software that offers advertising optimization for search, social, and eCommerce programs to convert audiences into valued customers, enhance finances, and help digital marketers make better decisions. Its MarineOne Budget Optimizer maximizes the return on investment from advertising. In addition, it automates key workflows to save time and relieve the team's workload, allowing them to focus more on advertising strategies.

Read More

DISPLAY ADVERTISING

Loop Media Announces Participation in 2023 South by Southwest

Loop Media | March 09, 2023

Loop Media, a multichannel streaming platform offering businesses curated music video, sports, news, and entertainment channels, announced that it will participate in South by Southwest (SXSW) in Austin this week. The company's executive team members will take part in panel discussions on the future of DOOH advertising during the conference from March 10-12. Jon Niermann, CEO of Loop Media, said, "SXSW has a highly engaged audience of media, business owners and decision makers looking to shape the future of business and culture." He added, "TV and entertainment are changing. The way that people view and consume media is everchanging. We look forward to discussing how businesses can adapt when it comes to entertaining their customers and how advertisers can meet their customers at the point of sale to drive ROI and build brand loyalty." (Source – Businesswire) Loop Media's CEO, Jon Niermann, CRO, Bob Gruters, and CCO, Greg Drebin, are scheduled to participate in the upcoming SXSW panels. These executives will contribute their expertise and insights to the discussions surrounding the future of digital out-of-home (DOOH) advertising. Loop Media's participation in this event showcases its commitment to lead innovation and thought leadership in the digital out-of-home advertising market as it strives to establish itself as a forefront player in this rapidly expanding industry. About Loop Media, Inc. Loop Media, Inc. is a digital media company providing businesses with a platform to stream short-form video content. The company's content library includes music videos, film trailers, and other entertainment content, which it licenses from significant media companies and independent creators. Loop Media's platform is designed for use in commercial settings, such as bars, restaurants, and retail stores, and is also available for personal use through the Loop app. The company is based in Glendale, California, and was founded in 2016. Loop Media aims to become a leader in the digital out-of-home (DOOH) advertising market, which is aimed to multiply in the coming years.

Read More

AD TECH AND MARTECH

DoubleVerify Announces Partnership with Samsung Ads Europe

DoubleVerify | March 01, 2023

On February 28, 2023, DoubleVerify, announced a partnership with Samsung Ads Europe to offer a range of solutions to advertisers. The collaboration will enable advertisers to ensure the effectiveness of their video and CTV campaigns through DV Video Complete. This offering will be available to advertisers across Samsung's 50 million Smart TVs throughout Europe. DV Video Complete is a comprehensive solution that enables advertisers to monitor and optimize their video campaigns. The solution offers a range of measurement and protection tools that help advertisers ensure that their ads are being seen by real people in a brand-appropriate environment, within the targeted geography, and across all platforms, including CTV. In addition, this solution empowers advertisers to measure their campaigns' effectiveness and make adjustments as needed. Samsung Ads Europe advertisers can access the most comprehensive and scalable CTV verification solution through DV Video Complete. The solution is facilitated by the DV Video OmniTag, which enables Samsung Ads advertisers to use a single VAST tag across all environments for those who use inventory from Samsung Ads Europe. This approach streamlines the verification process and ensures a consistent user experience across all platforms. Managing Director, EMEA at DoubleVerify, Nick Reid, said, "We're extremely proud to be partnering with Samsung Ads Europe, one of the largest video and CTV platforms in Europe. As a global leader in CTV verification, we recognise that authenticating media quality and strengthening brand protection is essential to maintaining advertiser trust. With our market-leading suite of tools, advertisers will be able to maximise the value of their CTV inventory and improve their return on investment." (Source – ExchangeWire) About DoubleVerify DoubleVerify is a leading digital media measurement, data and analytics software platform. The company provides solutions for digital advertisers, publishers, and ad tech vendors to ensure their digital advertising campaigns are effective, brand-safe, and fraud-free. The Firm was founded in 2008 and is headquartered in NYC, with offices in London, Tel Aviv, and other locations worldwide. Its solutions include ad verification, fraud detection, brand safety, and viewability measurement. DoubleVerify's clients include major brands, publishers, and advertising platforms across the automotive, financial services, retail, and technology industries. The company is recognized for its innovative solutions and has won numerous awards for its technology and customer service.

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