IBM Brings AI Solutions for Brand and Publishers

IBM | October 06, 2020

IBM (NYSE: IBM) today announced three new products to add to its growing suite of AI solutions for brand and publishers. The new capabilities are privacy-forward and designed to allow brands to reach consumers while considering user privacy. IBM intends to work with industry leaders, including Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp and Beeswax to help scale the use of AI across the industry. The announcement was made this morning at Advertising Week's digital-first virtual event #AW2020. "While the advertising industry strives to re-emerge strong from the global economic and societal issues we faced this year, it's also deep in the throes of a major transformation with changes to mobile identity, certain elimination of third-party cookies, compliance and regulatory shifts and increased demand for trust and transparency," said Bob Lord, SVP, Cognitive Applications and Blockchain, IBM.

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WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers.

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WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers.

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Advertiser Campaign Management

ASSEMBLY, A STAGWELL (STGW) AGENCY, LAUNCHES RETAIL MEDIA DIVISION IN EUROPE

prnewswire | August 16, 2023

Global media agency Assembly announces the launch of its European Retail Media Division to meet booming retail media demand in the region. The launch comes with expanded products and capabilities to deliver end-to-end connected commerce solutions that help retail and direct-to-consumer (DTC) brands scale, automate and improve margins at all stages of the consumer journey. The retail media division, led by Ada Wachowska, will start with a team of 25 dedicated practitioners and clients across fast-moving consumer goods (FMCG), luxury, retail, and consumer electronics verticals – brought into Assembly from fellow Stagwell Brand X Performance Network and e-commerce specialist agency Brand New Galaxy. The new division will further scale Assembly's award-winning global retail media expertise, operated in region across partners like Amazon, Bol.com, Sephora and Douglas. "Retail Media is the fastest-growing channel for media spend, and client demand for innovation within the retail landscape is at an all-time high," says Matt Adams, Assembly Europe CEO. "Being able to offer clients an integrated team of specialists who are experts across the European retail media landscape is perfect for clients who want to be able to look across channels, through advanced measurement, and use retail media as a connected part of a consumer journey." With a robust retail portfolio and proven track record across the globe, Assembly's global business works to improve and scale digital performance for retail and DTC brands – boasting return-on-investment (ROI) increases upwards of 30% on same media spend when clients transition from another agency or in-house team to Assembly. ABOUT ASSEMBLY Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We're purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing.

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Ad Networks, Social Media Advertising

First-id & Equativ Join Forces to Support Brands in Their Transition to a World Without Third-Party Cookies

ExchangeWire | July 10, 2023

Equativ, an independent advertising monetisation platform, and first-id, a cross-publisher first-party identification solution, have entered into a partnership to help publishers and advertisers better monetise their audience in a post-cookie world. The alternative to third-party cookies - In anticipation of this new advertising era that is energising the digital market, first-id and Equativ are taking action to offer an alternative to the world without third-party cookies. Indeed, the collaboration between the two companies is based on common values: putting French technology and know-how to help publishers and advertisers to maximise their advertising revenues within the Open Web, and to address their audiences on already cookieless browsers, without depending on walled gardens. Ensuring the effectiveness of targeted advertising - The unique ID generated by first-id is readable and usable in Equativ, both on the open auction part and on the part of the curated deal. It allows the digital ecosystem that works with Equativ to: Restore view of already inaccessible advertising inventories Be able to address Internet users, on all browsers Allow advertisers and agencies to do large-scale advertising targeting. “The collaboration with first-id strengthens our agnostic positioning which sets us apart in the market in terms of advertising identity and helps us prepare publishers and advertisers now for the world without cookies.”, specifies Véronique Pican, managing director France at Equativ. “We share with Equativ the desire to now offer effective alternatives without third-party cookies. Our common ambition is to keep the financing of the Open Web by offering the market the possibility of using effective targeting solutions that respect privacy”, comments David Folgueira, CEO and co-founder of first-id. About first-id first-id is an identifier-based solution that aims to optimise the first-party data of its customers and facilitate their connection, in complete security, with their partners. About Equativ Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM — three proven innovators in advertising technology. Our vertically integrated company provides brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication.

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Ad Networks

Industry Leader Kenny Lau joins Perion as Chief Product Officer of its Advanced Advertiser Solutions

Business Wire | September 25, 2023

Perion Network Ltd. (NASDAQ and TASE: PERI), a global technology company whose synergistic solutions serve all major digital advertising channels - including search, social, display, and video/CTV – announced today the appointment of Kenny Lau as Chief Product Officer of Perion’s Advertiser Solutions. Through his experience in multiple domains of AdTech and large-scale platform development, Lau will expand Perion’s technology moat and ability to drive high-growth, high-margin, high-ROI solutions. Lau has held key roles at many of the industry's most prominent companies, including PubMatic, Criteo, and AdTheorent. In his most recent role as Vice President of Product of Advertiser Solutions at PubMatic, he led a global product development team of over 100 engineers and product managers. Tal Jacobson, Perion’s CEO,said Perion has demonstrated its ability to develop and successfully introduce innovative solutions that consistently outperform the industry. With Kenny’s extensive industry knowledge and experience, we are set to maintain this trend of excellence. He will be instrumental in amplifying our technological innovation and enriching our offerings in categories such as retail media, CTV, and video. “I have been following Perion for a while, and I couldn’t be more excited to join this great team that has proven its ability to deliver innovative solutions to a constantly evolving dynamic industry,” said Kenny Lau. “While the industry grapples with tightened spending and consolidation, Perion continues to outperform. I look forward to driving the expansion of the company’s portfolio of industry-changing products and services, further strengthening Perion’s leadership position across the AdTech ecosystem.” About Perion Network Ltd. Perion is a global multi-channel advertising technology company that delivers synergistic solutions across all major channels of digital advertising – including search advertising, social media, display, video and CTV advertising. These channels converge at Perion’s intelligent HUB (iHUB), which connects the company’s demand and supply assets, providing significant benefits to brands and publishers. For more information, visit our website at www.perion.com.

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