Crystalead | February 16, 2021
During the previous several months, a sharp rise in digital marketing activity was recorded around the world. Therefore, Crystalead, a dominant firm in the industry, has announced that it is taking measures to enhance exposure to digital content distributed through the organization's platform. Presently, advertisers deciding to work with Crystalead enjoy a much larger potential audience, accordingly upgrading possibilities of profit from digital marketing.
This measure is a result of agreements between Crystalead and dominant online publishers, enabling Crystalead's content to reach new audiences. "The fact that we are seeing a rise in demand for our online advertising platform," commented Crystalead spokesperson Jonathan Greenwood, "does not in any way mean that we're going to stop improving it. Quite the contrary - with our clients' trust at our backs, we are continuing to better the services we provide."
Ensuring visibility in a virtual reality
Crystalead has gained worldwide recognition for bringing lead generation, as a methods for earning a income for freelancers, to the spot it is today. With Crystalead's platform, digital marketers can give their skills to work, and offer services to organizations searching for new clientele online. The platform is a simple, 3-step mechanism which makes advertising content in accordance with the marketer's desire, and spreads it effectively to partner publishers around the world.
Founded in 2020, digital marketing firm Crystalead has already managed to base its status as a world-renowned name in the industry, with a growing number of users choosing to sign up for the company's services every month. Due to its fast rise to dominance, the company announced toward the end of last year that it would be taking steps to broaden services and options offered to clients, as well as to upgrade its platform's accessibility and the support it provides. In 2021, Crystalead continues to enjoy favorable feedback from customers, as can be seen in reviews posted on leading consumer websites.
Anzu Virtual Reality Ltd. | August 16, 2021
Anzu.io, the world’s most advanced in-game advertising platform, announced today that it earned three major industry certifications: the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal, the TAG Certified Against Fraud Seal, and the Internet Advertising Bureau (IAB) UK Gold Standard Certification 2.0. Together, these certifications demonstrate Anzu’s ongoing commitment to promoting a safe, secure, and fraud-free ecosystem that benefits the entire advertising chain.
Anzu was awarded the TAG Brand Safety Certified Seal after an independent validation by third-party auditor ABC, demonstrating that the company had achieved the program requirements, including industry best practices to improve brand safety and reduce the risk of ad misplacement. The TAG Certified Against Fraud Seal is awarded to companies that maintain rigorous standards to combat fraudulent and invalid traffic in the advertising supply chain. As part of those requirements, Anzu uses MRC-accredited anti-fraud solutions and measures and verifies that traffic is compliant with industry safety standards.
Anzu is known to take a proactive approach to meeting and exceeding industry demands for greater transparency. These certifications will give media buyers, and advertisers increased confidence in the steps taken to protect brand safety and reduce fraud through Anzu’s in-game platform.
“As digital gaming continues to grow rapidly, we are pleased that forward-looking companies like Anzu are adopting best practices to combat fraudulent, invalid traffic and protect the brand safety of their ad partners,” said Mike Zaneis, CEO of TAG. “These supply chain challenges extend across all parts of the digital advertising ecosystem, so TAG is committed to ensuring its program covers gaming and other emerging digital advertising channels, and we look forward to continuing to work with Anzu on these important efforts.”
To receive the IAB Gold Standard Certification 2.0 in the Full-Service Support category, Anzu took the necessary steps. These included implementing IAB Tech Lab’s ads.txt to tackle ad fraud and its Transparency & Consent Framework v2.0 to ensure GDPR and e-privacy laws are adhered to, undergoing a TAG Brand Safety audit, and endorsing the guiding principles from Coalition for Better Ads.
“As the industry evolves, with areas such as gaming seeing rapid growth, it’s essential that businesses are upholding standards and best practices across the board. The Gold Standard is key to this, helping to create a digital ecosystem that is both responsible and sustainable. We’re delighted to have Anzu’s support in this mission, and many congratulations to them on becoming Gold Standard 2.0 certified,” said Tina Lakhani, head of ad tech, IAB UK.
In addition to these achievements, Anzu is the first and only platform of its kind to earn an ISO 27001 certification. The in-game advertising company also partners with many top-tier AdTech industry leaders to enable advertisers to make smarter, more effective media buys. Anzu and Moat work together to track impression delivery and IVT measurement in 3D mobile and PC game environments. The company’s partnership with Comscore brings advertising measurement and attribution solutions to advertisers to better understand audience behaviour and campaign impact.
“The public’s interest in gaming and esports has exploded over the past few years, and advertisers have taken note, realising that they can connect with a diverse audience of 3.1 billion gamers. We have taken the concepts of brand safety, transparency, measurement, and data privacy to the next level, ensuring advertisers and publishers operate within an environment that delivers value for them while protecting the player experience,” said Tegan Hull, Anzu’s head of operations. “We are proud to have earned these certifications, and we will continue to lead the industry in promoting them and establishing new ones that uphold our values.”
Flowfinity | January 21, 2022
Flowfinity Wireless Inc. today published a case study outlining how Catcher Digital Marketing has leveraged Flowfinity's no-code platform to deliver significant value to the consumer-packaged goods sector by digitizing and automating retail audit and market research reporting.
Catcher Digital Marketing constructs sophisticated online marketing strategies delivered using tactics that produce effective, measurable business growth for their clients in consumer packaged goods and food and beverage marketing.
Consumer packaged goods firms need to adapt strategy and tactics quickly to stay ahead in a highly competitive and fast-changing environment. The key is to have fresh, reliable market data on an ongoing basis and intuitive reporting to make informed decisions.
Catcher creates value by providing the right digital tools to provide timely research, with Flowfinity they have achieved lasting customer loyalty and profitable growth by being highly responsive to ad-hoc marketing program changes.
We survey retail staff about their brand awareness and product knowledge across our client's product lines and also perform observations of customer interactions in-store. Our clients need to see and understand trends from that market data quickly to adjust survey criteria and programs accordingly, sometimes on a daily basis."
Paul Allison, Director of Digital Marketing at Catcher
With hundreds of Brand ambassadors in the field performing thousands of in store visits every month apps built in Flowfinity help Catcher reduce labour costs by taking the guess work out of nuanced data collection, taking interpretation out of the hands of frontline personnel and into automated reporting applications.
Catcher has found that due to the flexibility of the Flowfinity toolset they have everything they need within one platform to build custom solutions for their clients and gain a significant advantage over competing firms with less advanced digital systems.
Now Catcher has integrated Flowfinity applications in the field to handle the three pillars of their retail audit programs: Brand Ambassador Management (Staffing), Field Dispatch (Work Orders) and Data Collection (Surveys and Reports).
"It's great for reporting but also so much more. We're managing users, dispatching work orders, collecting and manipulating rich data, creating dashboard visualizations, and doing all this on the fly," says Paul.
The time saved managing staff, assignments, and reporting plus the ability to respond to program change requests instantly has been a game-changer for Catcher. They now leverage their experience with Flowfinity's automation tools to drive repeatable high value business from their clients and seek new relationships based on their advantage.
Flowfinity is a no-code platform used to create, automate, and integrate custom business process applications. For over 20 years, Flowfinity has empowered business leaders and IT professionals to build flexible, scalable data collection apps and automate workflows without committing the extensive resources required to write and maintain custom code.