Home > News > featured news > In-Game Advertising Market Sees Growth, Increased Advertiser-Video Gaming Company Partnerships Driving Market Growth

In-Game Advertising Market Sees Growth, Increased Advertiser-Video Gaming Company Partnerships Driving Market Growth

ResearchAndMarkets.com | May 26, 2020

The in-game advertising market is poised to grow by $ 10.97 bn during 2020-2024 progressing at a CAGR of 20% during the forecast period.
This report on the in-game advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as key vendor analysis.
The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment.

The in-game advertising market is poised to grow by $ 10.97 bn during 2020-2024 progressing at a CAGR of 20% during the forecast period. This report on the in-game advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as key vendor analysis.

Read more: Why mobile in-game advertising is taking off and the different ad formats available

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by an increasing popularity of mobile gaming and growing popularity of dynamic in-game advertising. This study identifies an increase in the number of gamers and a growing partnership between advertisers and video game companies as key drivers of the in-game advertising market growth during the next few years.

The in-game advertising market covers the following areas:

-In-Game Advertising Market sizing

-In-Game Advertising Market forecast

-In-Game Advertising Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-game advertising market vendors that include Alphabet Inc., Anzu Ltd., Electronic Arts Inc., engage, MediaSpike Inc., Motive Interactive Inc., Playwire Media LLC, and RapidFire Inc.. Also, the in-game advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The report provides a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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How to Build a Programmatic Advertising Strategy in 6 Steps

Want to launch your first programmatic advertising campaign? It's not as difficult as it may seem. Join Bo as he outlines 6 steps you shouldn't skip when creating a programmatic strategy. He also explains how programmatic advertising works if you're not familiar with it.

This video is perfect for you if you're new to the advertising world, or you're looking to launch your first programmatic campaigns.

Programmatic advertising is a form of digital advertising that uses different online tools to let advertisers and content publishers buy and sell ad space. The tools include a demand-side platform, an ad exchange, and a supply-side platform, all of which Bo explains in the video.

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