INAP Closes Big Colocation Deal With Global Web Advertising Platform Taboola

You may not like the advertising content that Taboola throws at you while browsing, but for many publishers and advertisers it’s what makes the internet a viable market, and it needs a reliable infrastructure to support it. Internap Corporation (Nasdaq: INAP) has sealed a deal with leading online advertising service firm Taboola for expanded colocation services at its flagship INAP Los Angeles data centre. To deliver its platform to the world’s leading publishers and advertisers, Taboola requires scalable, high-performance colocation and network connectivity services. Andrew Day, chief operating officer at INAP, said: “When a customer like Taboola interacts with over a billion people, you need a trusted partner to ensure your network and data centre infrastructure is in good hands.” INAP’s Performance IP solution, powered by a patented route optimisation engine, automatically directs Taboola’s outbound traffic along the lowest-latency path. At over 100 network PoPs worldwide, Performance IP is said to make around 500m latency-reducing route optimisations every day.

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