Inside Bud Light’s Super Bowl Snapchat strategy

Ilyse Liffreing | February 01, 2018

Inside Bud Light’s Super Bowl Snapchat strategy
Bud Light is hoping Snap will be the right accompaniment for its two television ads on Super Bowl Sunday. The brand plans to run three types of Snap Ads, including a Snapchat game and two different types of Snapchat filters. The work is part of Bud Light’s largest Snapchat campaign ever. During the game, Bud Light will rotate animated filters of “Dilly Dilly” signs and clinking Bud Light bottles. After the game, Bud Light will run geotargeted filters based on the winner’s home city: The winning city will get a “Friend of the Crown” filter, and the losing city will get a “Pit of Misery” filter.

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LinkedIn debuted on May 5, 2003. The professional networking platform, with its vision of “creating economic opportunity for every member of the global workforce,” has been through many changes since then — as this screenshot of the early LinkedIn homepage demonstrates.


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