Instagram is Working on a New Ad Unit for Sponsored Posts

Search Engine Journal | March 06, 2019

Instagram is set to roll out a new ad format for sponsored posts published by influencers. AdAge reports the new format is called a “branded content ad,” and is part of a larger strategy to build formal partnerships between brands and creators.Currently, the solution that Instagram offers is largely informal.Brands can sponsor popular Instagram users and sponsored posts appear with the tag “Paid partnership with [brand name].”The limitation of those posts is that they only reach the followers of the influences.

Spotlight

Branding has become one of the most important aspects of business strategy. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function. And many managers and business writers hold the view that branding is about the management of product image, a supplementary task that can be isolated from the main business of product management. This note provides an alternative perspective, arguing that:  Branding is a strategic point of view, not a select set of activities.

Spotlight

Branding has become one of the most important aspects of business strategy. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function. And many managers and business writers hold the view that branding is about the management of product image, a supplementary task that can be isolated from the main business of product management. This note provides an alternative perspective, arguing that:  Branding is a strategic point of view, not a select set of activities.

Related News

AD NETWORKS

Havas Media Group Acquires Google Partner Social Laboratory

Havas Media Group, Social Laboratory | April 07, 2022

On Wednesday, New York-based Havas Media Group announced its latest acquisition of Search Laboratory. In this deal, the digital agency and google Marketing Platform Partner Search Laboratory will be integrated into HMG while retaining its 150 staff and management members. Search Laboratory will be accommodated in Havas Media, Havas Leisure and Havas Market. Search Laboratory has offices in London, Leeds and New York, which benefits HMG to expand its operations and expertise further. The services offered by Search Laboratory encompass digital advertising strategy and web optimization. It is a Google advertising platform gross sales partner, one of only a few in the United Kingdom. As a Google Partner, the organization provides implementation, training, and support for Google's suite of tools. Google Analytics 360, Search Ads 360, Show & Video 360, and Optimise 360 are all included. Additionally, its 150-strong workforce has worked on ads for UiPath, Appian, and Burton Snowboards. Chris Attewell, the current chief government, and Ian Harris, the current government chairman, will continue to lead the staff. Attewell said, “We feel like we have found a natural new home with Havas Media Group. Our visions and ethos are very much aligned, and service offerings complement each other well. This is the next phase in our growth story, and we can’t wait to work together and open up mutual opportunities for our staff and clients alike.” While expressing his enthusiasm regarding this partnership, Attewell said,“We feel like we have found a natural new home with Havas Media Group. Our visions and ethos are very much aligned, and service offerings complement each other well. This is the next phase in our growth story, and we can’t wait to work together and open up mutual opportunities for our staff and clients alike.” Havas Media Group UK and Ireland CEO Patrick Affleck believes the acquisition would strengthen the company's digital and analytics offerings for clients. He stated,"We are thrilled that Search Laboratory will be joining Havas Media Group, further boosting our digital and data capabilities for our clients. They are market leaders in data driven digital and performance marketing, and as the industry prepares for a new, cookieless future, their advanced data and analytics services will enable our clients to better activate and extract strategic value from their first party data. With a highly experienced senior team and a diverse client base spanning several verticals, Search Laboratory represents an exciting growth opportunity for Havas Media Group in the UK and internationally." Whereas Yannick Bolloré, Chair & CEO of Havas, is optimistic about this deal and expects much-improved delivery of data-led media experience. He said,"The acquisition of Search Laboratory comes at a time where HMG is experiencing an impressive period of growth and momentum. Continuing to invest in HMG is part of a global transformation plan to deliver more data-led media experiences for both local and global clients. Search Laboratory's sophisticated expertise in data and analytics perfectly complements our own to create an enhanced offering." Havas recently, on 29th March, announced its acquisition of China-based digital marketing agency Front Networks and plans to integrate it into Havas Creative Network.

Read More

AD NETWORKS

Elon Musk becomes the largest stakeholder in Twitter following a hint at a shake-up

Twitter | April 05, 2022

Tesla CEO Elon Musk has become Twitter's largest shareholder by acquiring 9.2% stakes worth a value of 2.9 bn. On Monday, March 4, 2022, Musk's move was revealed through a filing disclosed by US Securities and Exchange Commission. After this announcement, Twitter's stocks rose 27%. Musk's Twitter account currently has over 80 Million followers. Musk has made numerous announcements about his business by using Twitter as a platform. However, recently Musk has been critical of Twitter's policies. In March, Musk, in one Twitter poll, asked if Twitter adheres to the principle of free speech. The poll received more than 2mn responses, 70% of which were not in Twitter's favor. On Monday, Musk ran another poll asking if Twitter users want an 'edit' button, a much-awaited feature yet seen on the platform. This tweet was followed by the current CEO, Parag Agrawal, who requested the platform users to vote carefully as he hinted that the consequences of this poll are significant. Thomas Hayes, the managing member at Great Hill Capital LLC, suspected that the passive stake might soon have an active part. He said, "It does send a message to Twitter ... having a meaningful stake in the company will keep them on their toes, because that passive stake could very quickly become an active stake." Thomas Hayes, the managing member at Great Hill Capital LLC, suspected that the passive stake might soon have an active part. He said, "It does send a message to Twitter ... having a meaningful stake in the company will keep them on their toes, because that passive stake could very quickly become an active stake." Whereas Cathy Wood, the founder, CEO and CIO of Ark Invest, suspected that Musk was sending strong signals to the current Twitter CEO. Wood's flagship fund has 10 % of its assets in Tesla, Inc. Recently Ark Invest sold $205 Million in Tesla stock. Wood pointed toward a major upcoming shake-up for Twitter and said, "This could be setting up for another leadership change," in her recent interview with Bloomberg.

Read More

ADVERTISER PLATFORMS

Musk Puts the Twitter Takeover On Hold

Twitter | May 17, 2022

Elon Musk, the richest man in the world, has put a halt on his acquisition of Twitter due to recent announcements from the company about the prevalence of spam and bot accounts on the platform. Nearly two weeks ago, Twitter released a report which stated that fake accounts on the platform made up less than 5 percent of daily users. The information lacked rigidity to support the claims, and it seemed flexible in its assessment, which became a turn-off for Musk.On this premise, Musk tweeted, "Twitter deal temporarily on hold pending details supporting calculation that spam/fake accounts do indeed represent less than 5% of users" Twitter also hinted at taking this report with a pinch of salt, as it stated, "The actual number of false or spam accounts could be higher than we have estimated. We are continually seeking to improve our ability to estimate the total number of spam accounts" Musk claims himself as a "free speech absolutist and offered $44billion to takeover twitter on April 25th. Musk's purchase was expected to lead to a renewed focus on personal verification and a crackdown on bot accounts. To verify a user's identity on Twitter, Tesla CEO Elon Musk wants them to go through a more rigorous process than simply providing an email or phone number. This would prevent the prevalence of spambots on the platform, and the authorities will be able to act on the violators of the speech laws. Twitter's stock was initially down more than 20% in pre-market trade following the announcement, but the stock regained slightly. In his second tweet, Musk stated that he is "still committed to acquisition" two hours after his first one.

Read More