Instagram is Working on a New Ad Unit for Sponsored Posts

Instagram is set to roll out a new ad format for sponsored posts published by influencers. AdAge reports the new format is called a “branded content ad,” and is part of a larger strategy to build formal partnerships between brands and creators.Currently, the solution that Instagram offers is largely informal.Brands can sponsor popular Instagram users and sponsored posts appear with the tag “Paid partnership with [brand name].”The limitation of those posts is that they only reach the followers of the influences.

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