Integral Ad Science Announces Canada's Globe and Mail, Offering Custom Brand Suitability for Advertisers with IAS Context Control

Integral Ad Science | September 15, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced that The Globe and Mail, Canada's trusted source of news, will now offer IAS's leading contextual targeting solution, Context Control. This contextual technology is offered incrementally with existing IAS brand safety controls, providing curated contextual targeting and smart inventory packaging at scale. Marketers can now control their ad adjacencies with a wide array of contextual signals, including the sentiment and the emotional classification of content on a specific page. This enables advertisers to find the most relevant content adjacencies for campaigns within brand-safe and suitable environments. The powerful tool also delivers a precise semantic understanding of page-level context - this enables advertisers to navigate common homonym scenarios that keywords cannot (such as the difference between "gun shot" versus "golf shot" content). Additionally, this cutting-edge technology allows publishers to more strategically categorize and monetize their content, leaving them better equipped to appropriately monetize news content versus competitive safety and suitability solutions.

Spotlight

Started in 2005, Reddit has become known as “The Front Page of the Internet,” where users share what’s new and popular on the web. As the 9th-largest website in the U.S., Reddit is one of the top influential news sources and home to over 600,000 communities aka subreddits.

Spotlight

Started in 2005, Reddit has become known as “The Front Page of the Internet,” where users share what’s new and popular on the web. As the 9th-largest website in the U.S., Reddit is one of the top influential news sources and home to over 600,000 communities aka subreddits.

Related News

ADVERTISER PLATFORMS

Aerospike Future Proofs Criteo’s AI Digital Advertising Platform

Aerospike | December 13, 2021

Aerospike Inc., the leader in real-time data platforms, today announced global technology company, Criteo , has selected Aerospike to deliver a digital transformation project that significantly improves the scale and performance of its global commerce media platform. The project will also see Criteo reduce its server count by 80 percent, achieving millions of dollars of cost savings per year and reducing CO2 emissions. Criteo is a leading global technology company that combines commerce data and intelligence to deliver digital advertising that enables marketers and media owners to drive commerce outcomes. Prior to Aerospike, Criteo combined an open-source NoSQL database with caching solutions. The Criteo platform needs to match an advertiser's content with an internet user’s interests 950 billion times a day and respond in just 50 milliseconds. These data loads and requests are continually increasing to deliver fast responses to help advertisers reach more consumers and grow their online sales. To meet both new and future petabyte-scale demands, Criteo turned to the Aerospike Real-time Data Platform, which will cut its server count by more than 80 percent for millions of dollars in annual IT savings. Our data demands are growing exponentially, and we need a real-time data platform that can handle our current requirements but ensure that we can adapt and scale for what lies ahead. The Aerospike real-time data platform takes us to the next level in terms of scale and performance and provides us with a standardized platform that ensures our customers can meet the rapid response times they demand both now and in the future.” Diarmuid Gill, CTO of Criteo. “In order to meet the latency needs of the Ad Tech industry every other solution needs a cache to sit on top,” explains Geoff Clark, General Manager EMEA, Aerospike. “That’s where Aerospike is different. Aerospike runs on DRAM and Flash, making it faster, more powerful and far less of a drain on server resources. If Criteo was to double its requirement for data tomorrow, it would still need less than a quarter of the servers it had before. This further demonstrates the ability of the Aerospike real-time data platform to powerfully perform at scale and still deliver significant cost-savings to business,” adds Clark. About Aerospike The Aerospike Real-time Data Platform enables organizations to act instantly across billions of transactions while reducing server footprint by up to 80 percent. The Aerospike multi-cloud platform powers real-time applications with predictable sub-millisecond performance up to petabyte scale with five-nines uptime with globally distributed, strongly consistent data. Applications built on the Aerospike Real-time Data Platform fight fraud, provide recommendations that dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of customers. Customers such as Airtel, Experian, Nielsen, PayPal, Snap, Wayfair and Yahoo rely on Aerospike as their data foundation for the future. Headquartered in Mountain View, California, the company also has offices in London, Bangalore and Tel Aviv. About Criteo Criteo is the global technology company that provides the world’s leading Commerce Media Platform. 2,500 Criteo team members partner with almost 20,000 marketers and thousands of media owners around the globe to activate the world’s largest set of commerce data to drive better commerce outcomes. By powering trusted and impactful advertising, Criteo brings richer experiences to every consumer while supporting a fair and open internet that enables discovery, innovation and choice.

Read More

Q BioMed's Strontium89 Advertisement "Unfinished Business" for inclusion in Ads of the World's Best Creative Campaigns

Q BioMed Inc. | November 21, 2020

Q BioMed Inc., announces that the advertising effort for Strontium89 (Strontium Chloride Sr-89 Injection, USP), the Company's FDA affirmed treatment that objectives agonizing bone metastases, has been chosen for consideration in Ads of the World, a cautiously curated chronicle of the world's best innovative missions. The choice models for consideration directs that lone the most elevated type of innovative work gets distributed. Strontium89, the radiotherapy with almost 30 years of demonstrated outcomes in soothing excruciating bone metastases, is accessible in the US from Q BioMed. In the Strontium89 urgent preliminary, the same number of as 79% of patients had relief from discomfort with Strontium89, and twice the same number of patients treated with Strontium89 had no agony for a very long time contrasted and fake treatment. Further, new agony locales were less successive in patients treated with Strontium891,2.

Read More

RETARGETING

Xandr to Offer Verity Contextual Targeting from GumGum

Xandr, GumGum | May 05, 2022

Xandr has recently announced that it will avail GumGum's Verity contextual and model security know-how accessible to its shoppers. GumGum and Xandr had collaborated since 2012 when GumGum's supply-side platform was connected to Xandr's "Make investments" DSP. Xandr is a part of AT&T that provides a global marketplace for premium advertising. Whereas GumGum is a contextual-first global digital advertising platform that captures people's attention without the use of personal data. Xandr and GumGum's collaboration will give advertisers a certified cookieless solution that is transparent, effective, and results-driven. In addition, the combination of Verity and Xandr's extensive premium advertising marketplace will allow businesses to ensure that their ads are presented in contextually relevant surroundings. "GumGum will be the first new contextual provider added to any major DSP in years, which signals the true shift to contextual that is happening in the industry today," said William Merchan, GumGum's Head of Verity. "GumGum will be the first new contextual provider added to any major DSP in years, which signals the true shift to contextual that is happening in the industry today," said William Merchan, GumGum's Head of Verity. "Expanding our partnership with Xandr to offer our accredited contextual technology directly in their platform is exciting and allows us to give advertisers what they want - a cookieless solution that is proven, transparent, and effective at scale." GumGum will now be accessible for pre-bid targeting via Xandr's Invest DSP and Xandr Curate, dramatically boosting GumGum's reach and scale. GumGum will now process more than 100 million pages per day and more than 9 billion queries per day just from Xandr. Advertisers will be able to activate Verity on Monetize SSP supply on practically any DSP using Xandr Curate. Advertisers who use Xandr's Invest DSP will be able to use GumGum's contextual intelligence solution for brand safety, contextual segments, keywords, and sentiment to strategically align their advertisements with relevant content to drive attention and brand memory. "Many advertisers are integrating contextual targeting into their campaigns as they look to the future of digital advertising. Our integration of Verity further enhances Xandr's holistic identity offering by giving our buyers the ability to target their key audience with a sophisticated pre-bid solution that allows for multi-purpose use cases including brand safety, IAB categorization, threat classification and sentiments expressed," said Dylan McBride, Global Head of Partnerships, Xandr. "Verity is the only accredited contextual intelligence solution to combine natural language processing (NLP) with computer vision (CV) and assess all the signals within an environment including text, image, audio, and video. Verity's capability to understand videos at a content level will be critical as more contextual signals for CTV video becomes increasingly accessible to DSPs," said William Merchan, GumGum's Head of Verity. Currently, this integration is only available in the United States. In addition, Playground XYZ, a GumGum subsidiary, is also integrated with Xandr, allowing advertisers to use both GumGum's contextual technology and Playground's attention technology in their campaigns.

Read More