INTENT DATA IN THE AGE OF DATA REGULATION

DECK 7 | March 23, 2020

INTENT DATA IN THE AGE OF DATA REGULATION
Since the implementation of Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us.   Tweet This!  And it makes perfect sense in the present time and space. But as data is considered a key factor in positive customer experience, the U.S. brands and agencies have found it to be increasingly complicated to earn customer trust while remaining compliant. In an article by John Snyder, CEO at Grapeshot, for Adexchanger, he says that the GDPR will remove 75% of third-party data and what’s left will be more expensive. This has caused the power dynamic between brands and agencies to evolve over time.

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80% of advertisers plan to increase their spend on Amazon in 2019 and 15 cents of every dollar spent on advertising is expected to go to Amazon by 2020. In this webinar we look at the opportunities, advantages and considerations when thinking about selling and advertising on Amazon.


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Spotlight

80% of advertisers plan to increase their spend on Amazon in 2019 and 15 cents of every dollar spent on advertising is expected to go to Amazon by 2020. In this webinar we look at the opportunities, advantages and considerations when thinking about selling and advertising on Amazon.

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