INTENT DATA IN THE AGE OF DATA REGULATION

DECK 7 | March 23, 2020

Since the implementation of Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us.   Tweet This!  And it makes perfect sense in the present time and space. But as data is considered a key factor in positive customer experience, the U.S. brands and agencies have found it to be increasingly complicated to earn customer trust while remaining compliant. In an article by John Snyder, CEO at Grapeshot, for Adexchanger, he says that the GDPR will remove 75% of third-party data and what’s left will be more expensive. This has caused the power dynamic between brands and agencies to evolve over time.

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Nextech AR Launches 3D SaaS Solutions ARitize Swirl for Ecommerce and ARitize Social Swirl for Social Media Ads

Nextech AR | February 18, 2022

Nextech AR Solutions Corp. (“Nextech” or the “Company”) (OTCQB: NEXCF) (NEO: NTAR) (CSE: NTAR) (FSE: N29), a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies and services is excited to announce the launch of two new Saas solutions, ARitize Swirl and ARitize Social Swirl. ARitize Swirl is a self-serve platform that allows for the creation and management of clickable 3D and AR banners for ecommerce websites and is supported by Shopify, WooCommerce, BigCommerce and Magento. ARitize Social Swirl is a SaaS solution which creates social media ads using AR filters designed to work with client’s existing 3D models. This new offering paves the way for another revenue stream tied to ecommerce advertising by offering a simple no code required integrated way for the company’s 3D models to be used for immersive ads on Instagram, Snap and Meta. These two SaaS offerings complement Nextech’s existing ARitize 3D studio of products, where clients manage their 3D models for ecommerce, and then take those same 3D models and put them in 3D banner ads, and run 3D AR social ads. As demand for 3D models continues to grow, Nextech is becoming a one-stop shop for ecommerce site owners. With this launch the company further solidifies its position as the premier provider of 3D modeling solutions for ecommerce and the metaverse. ARitize Swirl An ARitize Swirl is a swirling (rotating) 3D asset on the header or page of an ecommerce website. In a few simple steps, any customer can create a fully interactive ARitize Swirl 3D/AR banner using their existing 3D models, and embed them into their ecommerce website to create 6X higher purchase intent, increase conversions and click-through rates. The ARitize Swirl self-serve creator tool is an upsell opportunity for existing ARitize 3D clients, and allows for the creation and management of 3D and AR banners for their ecommerce websites, highlighting the products that clients wish to promote. All of the client’s ARitize 3D models are accessible through this platform. Existing 3D models, generated through ARitize 3D, are made available to be searched by title or SKU. Custom dimensions can be entered, or set dimensions can be selected from a list of presets. Unique backgrounds can be uploaded by users, or premade template backgrounds can be selected from an image library. ARitize Swirls can be previewed and reviewed before publishing, and embed codes are automatically generated once an ARitize Swirl is published, and can be copied and pasted onto the user’s ecommerce site. ​​Banners can also be managed, edited, and archived on the self-serve platform, giving users ultimately flexibility when it comes to their Swirls. ARitize Social Swirl ARitize Social Swirl is a social media AR filter designed to promote and visualize ecommerce products in an interactive and shareable way. Available for Instagram, Meta, and Snapchat, ARitize Social Swirls are designed to create new engagement opportunities for customers. ARitize Social Swirls is a managed service where Nextech creates ads for clients with their existing 3D models, or from Nextech’s existing list of AR templates, to be advertised on the client’s Instagram, Facebook and Snapchat. Nextech also creates custom filters to match client’s branding. When users click on the ad, they have the ability to see the product in 3D in their space, giving the user the ability to experience and interact with the product, before sending them to the client’s website to purchase the product.

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MediaGo to Include New Offerings Powered by Xandr

MediaGo, Baidu Global, Xandr | March 11, 2022

On March 10, Baidu Global announced that its AI-integrated marketing platform MediaGo had entered a strategic collaboration with Xandr, a data-enabled technology ad platform. This collaboration will provide access to premium, brand-safe display and native ad inventory from Xandr’s marketplace with video formats on the roadmap. Initially, the offerings will be available via Xandr’s Monetize SSP publishers in the U.S. The relationship will grow and expand over the coming months and will include premium publisher inventory across Europe, Latin America, Australia, Asia-Pacific, and New Zealand. “At MediaGo, we continually focus on improving our advertisers’ ad performance by helping them reach high value, large scale and audience focused inventory across the open internet, further enhancing their ability to reach higher ROI and better marketing results,” said Elaine Hu, Head of U.S. Strategy and Partnership at Baidu’s Global Business Unit. “At MediaGo, we continually focus on improving our advertisers’ ad performance by helping them reach high value, large scale and audience focused inventory across the open internet, further enhancing their ability to reach higher ROI and better marketing results,” said Elaine Hu, Head of U.S. Strategy and Partnership at Baidu’s Global Business Unit. “To further this goal, we are excited to partner with Xandr across international markets, broadening the opportunities for our full funnel marketers to reach the right audiences, across different touch points.” “Further deepening our commitment to driving results for both advertisers and content creators, we are delighted to partner with Baidu and bring the best of Xandr’s technology to MediaGo,” said Sze How Chan, associate director, market development, Xandr. MediaGo is a global AI-integrated marketing platform under the Baidu Global brand that assists clients to scale into the global market and enrich their international influence. It is available to customers in Southeast Asia, East Asia, the Middle East, Europe, and North America. It provides cross-media integrated marketing solutions apart from programmatic advertising reselling and AI-backed recommendations to more than 10000 companies. Baidu Global is the international AI business growth engine under Baidu’s brand umbrella. It provides global users with intelligent internet services in multiple scenarios. It covers more than 200 countries around the world. Xandr is a business unit within At&T. It powers a global marketplace for premium advertising.

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Neeyamo Announces Strategic Partnership with Ferretly

Neeyamo | January 08, 2021

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