AD TECH AND MARTECH

Introducing DigitalReef, a Full-Suite Advertising Technology Platform and Mobile Marketing Company - A Five-Company Merger Provides a Path to LATAM

DigitalReef | June 18, 2021

DigitalReef, a global technology company, launched today as a large-scale fully integrated mobile marketing and advertising platform. DigitalReef was founded by combining five prominent digital advertising and marketing companies: Flowsense, Imagination Unwired, IMOX, Lemmonet, and MobTarget. DigitalReef had a total network of 300 million+ registered users, 3.3 billion monthly impressions, and reached about 70% of LATAM mobile users at the time of its start.

DigitalReef's suite of products and services, when combined, offers a complete end-to-end solution for brands, marketers, and app developers looking for exposure on one of the world's leading direct-to-device advertising platforms. With a diverse product range spanning from virtual preloads to app recommendations and premium native inventory across LATAM, DigitalReef provides advertisers with several options to capitalize on their vast and expanding device manufacturer, app developer, and global carrier network. Furthermore, DigitalReef's client support experience makes it simple for marketers to take advantage of this new and very unique advertising channel.

DigitalReef collaborates with global carriers, device manufacturers, and app developers to collect unique device and app inventory and then positions its native digital network with brands and agencies worldwide, providing considerable ROI. DigitalReef uses powerful artificial intelligence capabilities throughout its vast data repository to give marketers a high degree of targeting and specific audience clusters to deliver outstanding performance results.

Because of DigitalReef's extensive reach in LATAM is a perfect channel for global advertisers and brands looking to enter this dynamic and expanding market. According to eMarketer, LATAM mobile advertising spend is expected to rise at a 19% compound yearly growth rate from $4.4 billion in 2017 to $10.5 billion by 2023.

Amazon, Bradesco, Heineken, Samsung, Starbucks, and Uber are among DigitalReef's clients and the major local and regional network operators in LATAM.

CEO Maurizio Angelone, a 20-year veteran in the mobile technology field with extensive expertise in expanding the LATAM and other global mobile markets, will lead DigitalReef. He most recently worked as Vice President for the Americas Region at HMD Global/Nokia, where he assisted in establishing HMD/Nokia's newly launched smartphone business unit in North America and LATAM. Angelone has previously held senior roles at Motorola and Lenovo. Angelone was also a co-founder of Imagination Unwired, one of the firms that merged to form DigitalReef.

About DigitalReef
DigitalReef brings together a world-class leadership team and over 100 employees who deploy leading-edge marketing and advertising technology throughout LATAM. DigitalReef, headquartered in Miami, FL, has a local presence in 10 countries, with offices in major hubs such as Buenos Aires, So Paulo, and Mexico City.

Spotlight

Advertisers are constantly searching for new ways to adapt to the conditions of the fast-changing and highly regulated media landscape. With the Snowflake Media Data Cloud, organizations now have the depth of insight, analytical power, and collaborative tools needed to turn the challenge of a rapidly changing ecosystem into true business opportunities.

In this white paper, you’ll learn exactly how businesses are leveraging the Media Data Cloud to optimize their advertising for optimal effectiveness, collaborating on data while improving their data security & compliance, identifying new channels for data monetization, and more.

Spotlight

Advertisers are constantly searching for new ways to adapt to the conditions of the fast-changing and highly regulated media landscape. With the Snowflake Media Data Cloud, organizations now have the depth of insight, analytical power, and collaborative tools needed to turn the challenge of a rapidly changing ecosystem into true business opportunities.

In this white paper, you’ll learn exactly how businesses are leveraging the Media Data Cloud to optimize their advertising for optimal effectiveness, collaborating on data while improving their data security & compliance, identifying new channels for data monetization, and more.

Related News

MOBILE ADVERTISING, AD NETWORKS

Pixalate Launches COPPA Compliance Toolkit for Child-Directed CTV Apps on Roku and Amazon Fire TV Stores

Pixalate | January 17, 2023

Pixalate, which is an analytics platform for fraud protection, privacy, and compliance for connected TV (CTV) and mobile advertising, has released a compliance toolkit for CTV to find and evaluate child-directed apps in the Roku and Amazon Fire TV app stores. The toolkit is designed to enable Pixalate's customers to identify, review, and assess child-directed apps that run on Roku and Amazon Fire TV in order to ensure compliance with relevant laws such as the Children's Online Privacy Protection Act (COPPA). The Pixalate Trust and Safety Advisory Board, which is made up of qualified educators and led by a former FTC enforcer, looks at apps through the lens of the COPPA Rule to see if they are aimed at children. Pixalate's new toolkit gives brands, ad networks, and agencies the ability to accurately find and label apps that are made for kids. Allison Lefrak, Pixalate's senior vice president of public policy, advertising privacy, and COPPA compliance, said, "As advertisers are focusing more on programmatic Connected TV inventory, it is important for them to keep in mind that COPPA also applies in the CTV space." She further added, "Identifying which apps are child-directed and whether they are potentially risky from a COPPA compliance standpoint is crucial in avoiding hefty penalties." These manual reviews are blended with AI to assign a COPPA violation risk to over 50,000 Roku and Amazon Fire CTV apps. If a publisher or advertiser knows that a CTV app is aimed at children, they must follow COPPA, which includes getting permission from the child's parents before collecting and/or sharing personal information. About Pixalate Pixalate is the market-leading platform for fraud protection, privacy, and compliance analytics for connected TV (CTV) and mobile advertising. We work around the clock to protect your reputation and increase your media value. Pixalate is the only company that offers coordinated solutions for detecting and getting rid of ad fraud across display, app, video, and CTV. Pixalate's marketing compliance solutions include the industry's first COPPA compliance technology, which is designed to identify potential child-directed apps and online privacy compliance risks. Pixalate is an MRC-accredited service that detects and filters sophisticated invalid traffic (SIVT) on desktop and mobile web, mobile in-app, and CTV advertising.

Read More

MOBILE ADVERTISING, AD NETWORKS

Gamut and Waymark Partner to Bring AI-Powered CTV Ad Creation to Local Advertisers

Gamut | January 06, 2023

Gamut and Waymark have announced a partnership to expand next-generation local advertising services on a national scale. Gamut offers advertisers brand-safe access to premium connected TV (CTV) video ad inventory, while Waymark is an artificial intelligence start-up that automates video production. By combining Gamut's access to high-quality CTV video ad inventory with Waymark's AI-powered capabilities, this partnership will provide a cost-effective way for brands to produce and deliver engaging video ads tailored to their target audience. The two companies aim to remove barriers to local advertising through their combination of local CTV inventory and creative AI, which makes professional video ads easy, fast, and affordable to produce. With Gamut and Waymark's partnership, local businesses will now be able to quickly and affordably produce and distribute professional-quality video ads across a wide range of CTV platforms. “Together, Gamut and Waymark give content providers and advertisers everything they need to accomplish their mutual goals. Gamut has access to the inventory - and then taps into Waymark to offer that additional layer of video production at scale for local and regional ad partners with our AI-powered creative tools.” Alex Persky-Stern, CEO of Waymark The partnership aims to bring advanced, comprehensive support to local advertisers and meet the increasing demand for localized advertising in the TV industry, particularly in CTV. It will offer prospective small and medium-sized business advertisers the ability to buy local CTV ads, quickly produce creative ad messages, and measure impact in one place. Gamut and Waymark are hoping that their partnership will make local advertising easier and more affordable for businesses of all sizes, allowing them to reach a larger audience with their message. About Gamut Gamut, a multi-award-winning leader in local CTV, assists brands in connecting with interested streaming audiences. By utilizing its direct access to premium, brand-safe OTT inventory and cutting-edge advertising tools, marketers can use highly engaging and tailored ads to reach targeted local audiences on a national level. Gamut is dedicated to providing the highest level of service and expertise to ensure the best results for its clients and partners. Gamut has more than 20 years of experience in digital media. Gamut partners with CoxReps, an industry leader and sister company, to offer advertisers a comprehensive strategy for interacting with target markets.

Read More

MOBILE ADVERTISING, AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT

Blockboard and FreeWheel Collaborate to Expand Advertisers' CTV Inventory

FreeWheel | January 04, 2023

Ad-tech company Blockboard has announced a partnership with Comcast-owned FreeWheel, a global technology platform for television advertising. As a result of the collaboration, FreeWheel's premium CTV (connected TV) inventory will be made available to all of Blockboard's advertising clients. The collaboration is expected to open up unprecedented opportunities for advertisers, allowing them to access the most sought-after CTV inventory on FreeWheel’s platform. “The partnership comes as interest and spending in the CTV ad sector are projected to grow significantly, with the IAB forecasting YOY growth of 14.4% in 2023.” CTV has become more appealing to brands and marketers who want to reach a large number of viewers in a cost-effective way because they can target specific audiences. Through the integration with FreeWheel, Blockboard has gained access to the most optimized supply path for high-quality CTV inventory, providing more premium advertising opportunities for its demand-side clients. Blockboard, an independent programmatic demand-side platform (DSP) for over-the-top (OTT) and connected television (CTV), and FreeWheel, Comcast's leading video monetization technology platform, have announced that they will work together. The partnership aims to connect buyers and sellers across the TV ecosystem, simplifying and enhancing the overall ad-buying experience. With the partnership, advertisers are now able to access a larger inventory of high-quality CTV advertising opportunities, allowing them to target their desired audience with ease. About FreeWheel FreeWheel is a technology platform for television advertising that aims to provide solutions for all segments of the TV industry. The company offers technology, data enablement, and convergent marketplaces to facilitate transactions between buyers and sellers across all screens, data types, and sales channels. FreeWheel is based in multiple locations worldwide, including New York, San Francisco, Chicago, London, Paris, and Beijing. As a Comcast company, FreeWheel also advocates for the premium video industry through the FreeWheel Council.

Read More