Ad Tech and Martech

Introducing DigitalReef, a Full-Suite Advertising Technology Platform and Mobile Marketing Company - A Five-Company Merger Provides a Path to LATAM

DigitalReef | June 18, 2021

DigitalReef, a global technology company, launched today as a large-scale fully integrated mobile marketing and advertising platform. DigitalReef was founded by combining five prominent digital advertising and marketing companies: Flowsense, Imagination Unwired, IMOX, Lemmonet, and MobTarget. DigitalReef had a total network of 300 million+ registered users, 3.3 billion monthly impressions, and reached about 70% of LATAM mobile users at the time of its start.

DigitalReef's suite of products and services, when combined, offers a complete end-to-end solution for brands, marketers, and app developers looking for exposure on one of the world's leading direct-to-device advertising platforms. With a diverse product range spanning from virtual preloads to app recommendations and premium native inventory across LATAM, DigitalReef provides advertisers with several options to capitalize on their vast and expanding device manufacturer, app developer, and global carrier network. Furthermore, DigitalReef's client support experience makes it simple for marketers to take advantage of this new and very unique advertising channel.

DigitalReef collaborates with global carriers, device manufacturers, and app developers to collect unique device and app inventory and then positions its native digital network with brands and agencies worldwide, providing considerable ROI. DigitalReef uses powerful artificial intelligence capabilities throughout its vast data repository to give marketers a high degree of targeting and specific audience clusters to deliver outstanding performance results.

Because of DigitalReef's extensive reach in LATAM is a perfect channel for global advertisers and brands looking to enter this dynamic and expanding market. According to eMarketer, LATAM mobile advertising spend is expected to rise at a 19% compound yearly growth rate from $4.4 billion in 2017 to $10.5 billion by 2023.

Amazon, Bradesco, Heineken, Samsung, Starbucks, and Uber are among DigitalReef's clients and the major local and regional network operators in LATAM.

CEO Maurizio Angelone, a 20-year veteran in the mobile technology field with extensive expertise in expanding the LATAM and other global mobile markets, will lead DigitalReef. He most recently worked as Vice President for the Americas Region at HMD Global/Nokia, where he assisted in establishing HMD/Nokia's newly launched smartphone business unit in North America and LATAM. Angelone has previously held senior roles at Motorola and Lenovo. Angelone was also a co-founder of Imagination Unwired, one of the firms that merged to form DigitalReef.

About DigitalReef
DigitalReef brings together a world-class leadership team and over 100 employees who deploy leading-edge marketing and advertising technology throughout LATAM. DigitalReef, headquartered in Miami, FL, has a local presence in 10 countries, with offices in major hubs such as Buenos Aires, So Paulo, and Mexico City.

Spotlight

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers.

Spotlight

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers.

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Ad Networks

DoubleVerify Partners with Group Black to Optimize Brand Safety, Opening Nearly 15% More Inventory for Black-Owned Media Monetization

Business Wire | July 31, 2023

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with Group Black, one of the largest collectives of Black-owned media and diverse creators. This collaboration is part of DV’s initiative to help underrepresented publishers maximize inventory value. In the first phase of the partnership, optimization efforts enabled DV and Group Black to open up 14.8% more of Group Black’s overall inventory and reduce blocking due to site classification by 98.6%. Increasingly, advertisers want to ensure that their brand values are reflected in their advertising strategies. Through this initiative, based on work with Group Black, DV plans to partner with underrepresented publishers and content creators on technical standards and to champion best practices for incorporating values-based marketing into their approach to brand suitability. “Our goal is to create transparency across the ecosystem, driving ROI for advertisers and yield for publishers,” said Mark Zagorski, CEO, DoubleVerify. “Our partnership with Group Black, through this initiative, will enable both parties to achieve their goals and for brands to connect with previously untapped audiences.” Some of the ways DV will work with publishers, networks and advertisers as part of this initiative include: Optimization Analysis: Providing an optimization analysis of inventory performance to guide strategy and identify opportunities. Classification Coverage: Working to ensure publisher partners have the most granular page-level classification coverage regardless of impression volume. Client Advocacy: Working with advertiser clients to enable them to make decisions regarding their brand safety and suitability settings that do not limit reach. Technical Partnership: Working with individual publishers to enable them to optimize ad server setup and DV tag configuration for maximum see-through rate (STR). “Historically Black-owned media and content creators have been marginalized, leaving them at a disadvantage when it comes to monetization,” says Kerel Cooper, President of Advertising at Group Black. “Through our partnership with DoubleVerify, we are excited to work together to break this cycle, ultimately creating more opportunities for Black publishers while providing maximum value for advertisers looking to take advantage of this optimal inventory.” DV is committed to helping brands maximize reach, promoting brand safety and suitability all while supporting diverse publications and content that align with their values. This initiative is only offered in the US at launch but will be expanded internationally over time. About DoubleVerify DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com. About Group Black Group Black is where culture calls home. Group Black’s objective is to build the largest collective of Black-owned media and diverse creators by actively deepening the pipeline of media dollars allocated to Black-owned media businesses and by investing in the next generation of innovative and equitable media. It is composed of Group Black Media and Group Black Ventures, with the simple mission to dramatically transform the face of media investment and ownership. Group Black seeks to connect a diverse generation looking for content and experiences that reflect who they are. For more information, please visit groupblack.co.

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Advertiser Platforms

Loop Media Introduces a Self-Serve Video Advertising Platform on Loop TV, Powered by OrkaTV

Business Wire | September 26, 2023

Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars, and college campuses, announced today that it has rolled out in beta testing a self-service video advertising platform (“Loops Ads Manager”) for local businesses and venues to advertise on the Loop Media platform. Loop Media believes this anticipated new line of advertising revenue could be a significant additional contributor to Loop Media’s revenue, as Loop Media seeks to capture local advertising dollars that do not generally flow through the larger ad demand partners working with regional and national advertisers. Local and regional venues, services, brands, businesses, and agencies will be able to place ads on any of Loop TV networks’ 71,000+ screens, including partner screens, via the Loop Media Ads Manager, built in partnership with OrkaTV. This partnership is designed to empower local and regional marketers’ access to Loop Media’s powerful network at am.loop.tv. “The Out of Home Advertising Association of America (OAAA) estimates that national advertising makes up 35% of the yearly out of home advertising revenue and this is the area where Loop Media has primarily participated in since its inception,” said Jon Niermann, Chief Executive Officer of Loop Media. “With Loop Ads Manager, which we’ve built for the growing local demand for our platform, we are now able to more aggressively participate in the local advertising revenue stream which makes up 65% of the annual out of home advertising revenue. In addition, we’re providing our customers--and essentially any local business--the opportunity to advertise directly on the Loop TV platform in their local markets or beyond. Advertisers will be able to select their choice of markets anywhere in the nation with a quick, efficient, easy to use tool, and at an advertising entry price point that a local business owner can justify and manage,” Niermann continued. OrkaTV built the Loop Ads Manager on top of its best-in-class Streaming TV ad tech infrastructure. This enables Loop TV to offer differentiated features such as the proprietary “Venue Type” forecasting tool for targeting desired audiences watching TV-Out-of-Home (TVOOH) FAST channels. The Loop Ads Manager can ingest existing creative, or its creative experts with decades of experience can assist a business owner in creating a new ad with minimal input. “We built the Loop Ads Manager to democratize the entire process and cut through the prohibitive cost thresholds, clutter and usability issues that are inherent in most DSPs,” said Mike Woods, Chief Executive Officer, and Founder of OrkaTV. “The result is the easiest way for small businesses or any business to get their ads on Loop TV’s premium streaming TV channels,” he added. “We love having Loop TV in our venue! We are even more excited to be able to efficiently advertise The Pink Tub in other venues in order to reach new customers in our local market at a cost that is affordable for us!” said Victoria E. Thomas-Bodie, Founder & Executive Vice President of Operations at The Pink Tub, an opulent organic handmade body and bath brand based in Indianapolis, Indiana. Loop Ads Manager will begin service in beta-testing mode on September 21st. About Loop Media, Inc. Loop Media, Inc. ("Loop Media") (NYSE American: LPTV) is a leading digital out of home (DOOH)TV and digital signage platform optimized for businesses, providing free music video, news, sports, and entertainment channels through its Loop TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop Player. Loop Media’s digital video content reaches millions of viewers in DOOH locations including bars/restaurants, office buildings, retail businesses, college campuses, airports, and on free ad-supported TV platforms and at local gas stations on GSTV terminals in the United States. Loop is fueled by one of the largest and most important short form entertainment libraries that includes music videos, movie trailers, branded content, and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos, and more. Loop Media’s streaming services generate revenue from advertising, sponsorships, and from subscriptions. To learn more about Loop Media products and applications, please visit us online at Loop.tv

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Advertiser Platforms

Snap Inc. Partners with InMarket to Measure the Real-World Impact of Advertising Campaigns

prnewswire | August 07, 2023

InMarket, a leader in 360-degree marketing intelligence and real-time advertising, has announced a strategic partnership with Snap Inc., creator of Snapchat. This preferred partnership promises to enhance the way Snapchat advertisers can optimize their campaigns inflight and measure the offline impact of their advertising by utilizing the power of InMarket's Lift Conversion Index (LCI). By partnering with InMarket, Snap will provide advertisers with insights into the real-world actions and behaviors of their target audiences. Brands can measure real-world outcomes, such as Incremental Visits, & Sales, as well as Transaction Rate, Shop Rate and Basket Size when leveraging Retail Sales Lift capabilities. Overall, Snapchat advertisers can utilize InMarket's LCI to make data-driven decisions and optimize their spending more effectively over time on the platform. "We are thrilled to collaborate with InMarket to enhance the way brands measure their Snapchat advertising," said Christopher Plambeck, Head of Marketing Science at Snap Inc. "By leveraging InMarket's measurement capabilities, we can offer advertisers a deeper understanding of their campaigns success and the ability to optimize and enhance their ad spend on Snapchat in ways that significantly boost campaign performance." "We are excited to combine our measurement expertise with Snapchat's highly interactive platform and massive scale to empower brands and deliver ads that connect and engage consumers," said Todd Morris, CEO of InMarket. "This collaboration represents a game-changer for advertisers and sets a new standard for measuring the impact of leading social media platforms like Snapchat on driving real-world outcomes and ROAS." About InMarket Since 2010, InMarket has been a leader in 360-degree marketing intelligence and real-time advertising for thousands of major brands. Through InMarket's data-driven marketing platforms, brands can build targeted audiences, activate real-time omni-channel marketing programs, and measure the success of those programs in driving sales. InMarket holds more than 25 patents across location, attribution, and digital marketing, and was awarded Product of the Year at the 2022 Sales and Marketing Technology Awards for its GeoLink marketing platform, along with Best Advertising Measurement Platform at the 2022 MarTech Breakthrough Awards for its attribution platform LCI (Lift Conversion Index). InMarket was also awarded the Best Use of Data award at the 2022 Digiday Media Buying & Planning Awards, and ranked 300 on the 2022 Deloitte Technology Fast 500 list. Its nationwide team is united across more than 30 states.

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