INTRODUCING: The 10 people transforming advertising

Business Insider | April 15, 2019

The $221 billion US ad industry is being upended by the rise of digital ad giants, fragmented consumer attention, and marketers ever-increasing pressure for results. We identified 10 visionaries who are disrupting established sectors from the outside or transforming legacy ones from within. Read on to see the full list of 10 people transforming advertising.
The long-time Amazon employee helps advertisers understand Amazon's sprawling array of ad formats and e-commerce tactics. Aubrey is especially focused on persuading big brands to advertise on Amazon by offering them better measurement and discovery tools. The goal is to combat the digital ad dominance of Facebook and Google, which together gobbled 57.7% of US digital ad budgets in 2018, according to Pivotal Research. Amazon had a 4.1% share. Amazon has done a really great job in solving shopping for products, and we haven't really cracked the code on how customers shop and build affinity for brands, Aubrey told Business Insider.

Spotlight

Highlights from Advertising Week Europe 2016 - 18 - 22 April 2016, London, England. #AWEurope.

Spotlight

Highlights from Advertising Week Europe 2016 - 18 - 22 April 2016, London, England. #AWEurope.

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