Is It Time to Give Google Ads Message Extensions Another Try?

Google Ads message extensions were rolled out in October 2016 without a lot of fanfare.At the time, we assessed which of our clients would be a good fit for this kind of extension and approached those clients to see if they’d be willing to give message extensions a try.But many of them resisted often with legitimate concerns.More recently, however, we’re taking another look at message extensions.Some additional features and options have been added since their initial rollout, making them more flexible and appealing.Still, I expect to hear many of the same objections.Therefore, I will use this article to review what message extensions are and address the most common concerns we hear. Once you receive the message, someone on your team can respond.You can add message extensions to your account at the account, campaign or ad group levels, just as with other extensions.And as with most other extensions, you’re charged whenever someone clicks the messaging extension on your ad.Now that we’ve reviewed what message extensions are, let’s take a closer look at some of the objections we hear about them.

Spotlight

Spotlight

Related News