AD TECH AND MARTECH
PR Newswire | May 31, 2023
Fetch, America's No. 1 rewards app and leading consumer-engagement platform, today announced the appointment of two accomplished executives to its leadership team who will head up sales initiatives and partner product-innovation efforts. Robin Wheeler joins Fetch as its new Chief Revenue Officer, while Jeff Lau assumes the role of Senior Vice President of Partnerships and Go-To-Market Operations.
"Robin and Jeff are some of the best and brightest minds that the adtech world has to offer," said Meredith Guerriero, Chief Operating Officer of Fetch, who joined the company in March, bringing advertising expertise from her time at Pinterest, Google, and Facebook (now Meta). "Their intimate knowledge of the space and firsthand experience building the industry's most well-known advertising solutions will be indispensable as we continue on our journey to make Fetch a best-in-class consumer engagement platform."
In her role as CRO, Wheeler will spearhead Fetch's sales organization, reporting to Guerriero. Wheeler brings deep experience from her 20+ year career leading revenue teams and driving results at major social and traditional media companies. Prior to joining Fetch, Wheeler held several leadership positions during her 11-year tenure at Twitter, where she oversaw the CPG, technology and telecom teams. Wheeler most recently served as Twitter's Vice President of U.S. Client Solutions, where she onboarded and worked with some of the country's biggest brands. Previously, at Twitter, she also headed up the social media platform's global mobile-app monetization business.
"Wes and the team have built a truly impressive business over the last decade — Fetch is a powerful platform with a massive value proposition, and there's still a ton of upside and opportunities to grow even further," Wheeler said. "The scale of Fetch's omnichannel retail data provides a unique view of the consumer that's immensely valuable for our partners in the ever-evolving advertising landscape."
Fetch is further bolstering its leadership team with the addition of Lau as SVP of Partnerships and Go-To-Market Operations. In his role, Lau will be responsible for leading key strategic partnerships and shaping Fetch's product-innovation pipeline serving brand partners. Most recently, Lau spent a decade at Google in several leadership roles across its ads business, most recently leading a global team responsible for strategy, operations, revenue acceleration, and automation in the multi-billion dollar network ads business with over 2 million partners.
"I've seen and heard firsthand how frustrated brands are with the current state of play in the advertising landscape. They're hungry for new, agile platforms that are easy to work with and can help them steward relationships with consumers in real-time, with measurement they can trust," said Lau. "With 11 million receipts scanned each day and that number growing fast, Fetch's ability to support business and marketing objectives for brands in a post-privacy world is unmatched. I am tremendously excited to help Fetch scale its industry-leading consumer engagement platform."
Fetch's signal into purchasing habits of U.S. consumers is stronger than ever, thanks to omnichannel data that spans online and in-store purchases. Using Fetch, leading CPG, restaurant and retail brands can tap into over $152 billion in annual gross merchandise value – equivalent to the nation's third largest retailer – across U.S. retail sales to influence consumer spending and shopping habits at scale.
About Fetch
Founded in Madison, Wis., Fetch, formerly Fetch Rewards, is on a mission to help people have fun and save money with every purchase. The No. 1 rewards app on the market, Fetch has 18 million monthly active users who have collectively submitted more than 5 billion receipts and earned more than $659 million in rewards points. Fetch is available to download free on the App Store and Google Play Store and has more than 4 million five-star reviews from happy Fetchers.
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ADVERTISER PLATFORMS
PR Newswire | April 25, 2023
Today, UM, a global media agency network of IPG Mediabrands, announced an industry-first partnership with Roku, Inc., the #1 TV streaming platform in the U.S., Canada, and Mexico*, that will provide the agency and its sister agencies exclusive solutions to measure unrated, minority-owned networks for the first time. The deal provides planning and investment teams with access to critical linear TV data ahead of the 2023 TV Upfronts, giving smaller, minority-owned networks opportunity alongside larger, rated networks.
Today, many of the 35+ smaller, minority-owned networks do not show up in traditional TV measurement. Panels may lack the scale to capture emerging media properties, and setup costs may be prohibitive. This ratings gap leaves marketers guessing about the audience and inhibits advertising spend.
"We continuously work to identify the challenges and gaps in the marketplace as part of our ongoing commitment to drive equitable and inclusive business practices," said Deidre Small-Landau, Head of Business Equity, IPG Mediabrands. "Lack of linear ratings information is a significant impediment to why brands are not investing in minority-owned networks, and we look forward to creating more growth opportunities for clients and minority-owned networks alike across the Mediabrands family of brands."
Roku is leveraging its proprietary Automatic Content Recognition (ACR) technology to generate two sets of comprehensive monthly reports for UM and IPG Mediabrands. The first provides average viewership by network by daypart and reach per channel, designed to be used for planning purposes. The second set shows actual viewership by program by day, validating how many viewers are exposed to advertising content, providing insight into how specific campaigns are performing.
Automatic Content Recognition (ACR) is a technology that, when enabled, allows Roku to recognize the programs and commercials viewed over antenna, cable, and satellite on Roku TVs. As the #1 selling smart TV OS in the U.S. as of Q4 2022, Roku brings broad reach and a direct consumer relationship that offers accurate, scaled insights.
Roku found that, between December 2022 and February 2023, previously unmeasured minority-owned TV networks reached an estimated 16.8 million U.S. households on traditional TV and delivered more than 400 million advertising impressions. Roku's reporting clarifies the opportunity for brands to partner with minority-owned channels.
"You can't invest in what you can't measure," said Kristina Shepard, Co-Head of U.S. Brand Sales, Roku. "Our goal is TV made better for everyone. We're thrilled to bring unique scale, data, and technology forward to solve industry challenges and improve media equity together."
This partnership is the latest in UM's efforts to generate more equity in the marketplace for minority-owned media. Last fall, the agency released its groundbreaking Future Impact study, which proved for the first time that brands that support equity values in the workplace and in media will see double the impact in purchase intent. UM also helped spearhead the launch of the Equity Upfronts with MAGNA, the intelligence and investment arm of IPG Mediabrands, a now-annual event that introduced minority-owned media to the Upfronts schedule for the first time ever.
"Roku has been consistently open to partnering with us in new and different ways, and their technology is uniquely capable of measuring the viewership of unrated networks," says Marcy Greenberger, EVP, Managing Partner, Integrated Investment, UM. "Our clients will benefit from the data-backed insights that are typically unavailable, creating rationale and incentive to expand their network consideration sets and meet equity investment objectives while still maintaining confidence in their spend and reach. It's a win-win for everyone, especially minority-owned networks that want to show advertisers the value they bring to the table."
About UM
UM is a global media agency committed to Futureproofing our clients' businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony and Spotify. For more information, please visit https://www.umww.com/.
About Roku
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players and TV- related audio devices, are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.
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PROGRAMMATIC ADVERTISING
PR Newswire | May 05, 2023
Sonobi revealed a new programmatic advertising partnership with Captify and MediaMath to offer brands a path to launch or scale their CTV advertising efforts.
CTV, or connected television, is one of the fastest-growing opportunities for advertisers. However, there’s a major challenge: How can a brand be sure its targeted users are actually the ones watching? Programmatic CTV advertising has struggled to deliver targeted audiences, creating an environment with too little transparency and too much risk.
Industry leaders Sonobi, MediaMath, and Captify are teaming up to create a unique opportunity to connect brands with the users they want to target through connected television devices. By combining the expertise of all three trusted programmatic advertising partners, brands can expect a higher level of engagement, a better experience for the user, and more efficient ad spending with quality inventory and enhanced targeting.
“Through our partnership, we’re creating a more curated marketplace that will allow you to scale effectively,” Sonobi CEO Michael Connelly said.
Sonobi will primarily handle the supply side of the equation by leveraging a network of more than 50 CTV publishers as well as robust first- party data from proprietary push notification technology. Push notifications use a tracker that converts the user into a GO ID to create a numerical profile, and it's this profile, combined with the high quality search intent data from Captify and the demand from MediaMath, that makes this curated marketplace possible for CTV advertising.
The GO ID is the next evolution in understanding and targeting audience segments. But what if a user has five different profiles across the digital ecosystem? That's where identity pairing, which matches first-party data with GO IDs. By working together, Sonobi, MediaMath, and Captify can illuminate the segments brands are looking for with greater success than cookies alone could provide.
Captify's search intelligence platform enables the industry's only real-time intent audiences for CTV. "Extending Captify's technology into CTV with Sonobi and MediaMath has enabled marketers to achieve a new level of performance for their CTV campaigns. Coupled with our robust and proprietary insights packages, we are excited to power this solution for MediaMath's thousands of advertisers," Captify's SVP of Business and Corporate Development Matthew Papa said.
"MediaMath's clients are looking for easier ways to reach high intent audiences through CTV" said Jared Lansky, SVP Partnerships at MediaMath. "By bringing Sonobi and Captify into our Curated Markets offering, we are able to offer a turnkey solution that delivers those audiences in just one click".
About Sonobi
Sonobi is an independent, consumer-focused technology company that provides a fair and equitable media marketplace to connect advertisers directly with individuals. Sonobi’s JetStream technology is transforming the business of traditional impression-based advertising to individual-based advertising. By unifying comScore’s top 250 premium media properties and fortune 500 advertisers, Sonobi’s JetStream platform enables publishers and marketers to directly collaborate in order to create and deliver superior addressable communication plans for the people who matter most — consumers. Learn more at: www.sonobi.com
About Captify
Captify is the leading Search Intelligence Platform for the open web and the largest independent holder of first-party search data outside of google, connecting the real-time searches from over 2 billion devices globally. Its Search Intelligence technology powers omnichannel programmatic advertising and real-time insights for the world’s biggest brands, such as Disney, Unilever, eBay, Mercedes-Benz, Microsoft, Nestlé, GSK, Uber, Mars, P&G, Sony, and Toyota—without reliance on third-party cookies. Captify brings brands more customers, publishers greater yield, and consumers the most relevant digital experiences. Learn more at: www.captifytechnologies.com
About MediaMath
MediaMath is the leading technology pioneer on a mission to make advertising better. We deliver outstanding results through powerful ad tech, partnership and a curiosity for what’s next. We help more than 3,500 advertisers solve complex marketing problems so they can deepen their customer relationships across screens and around the world. Learn more at: www.mediamath.com
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