Is reward-based advertising the booming frontier for digital medium?

exchange4media | August 19, 2019

Consumers have started leveraging smarter ways to avoid advertisements, thanks to the increasing antipathy towards advertising. You can praise native ads all you want but it’s still not a silver-bullet as a vast majority of digital ads are still intrusive, irritating and creepy. So how does the industry make digital advertising work? The answer might be simple. Instead of fighting with consumers, respect them. Give them autonomy and freedom. Give them something in return of their time. A new wave of platforms has figured that out, as they tap on incentive-based advertising that might well be the big driver of sweeping changes in ad tech, brought to you by an unexpected underdog: value exchange.

Spotlight

The world of advertising was forever transformed, when Wired Magazine flipped the switch on its first website, hotwired.com, with a small kitschy rainbow graphic bearing the presumptive words “Have you ever clicked your mouse right”. The age of banner ads had officially begun, starting a revolution in web content and advertising that still reverberates today.

Spotlight

The world of advertising was forever transformed, when Wired Magazine flipped the switch on its first website, hotwired.com, with a small kitschy rainbow graphic bearing the presumptive words “Have you ever clicked your mouse right”. The age of banner ads had officially begun, starting a revolution in web content and advertising that still reverberates today.

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Mintegral announces SDK Products Completes a User Privacy Security Assessment Performed by Internationally Recognized Accounting Firm

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Reticle Integrates with IRIS.TV

IRIS.TV, Reticle | October 05, 2021

Reticle, the leading Emotional AI for digital advertising, announced its integration with IRIS.TV, the leading video data platform. Marketers will now be able to use Reticle’s emotional data signals to contextually target relevant, brand-safe inventory across thousands of IRIS-enabled™ premium publishers on connected TV and video worldwide. Reticle’s Emotional AI has a taxonomy of 19+ positive emotional signals, enabling advertisers to match the emotional tone of their ad with prospective advertising placements to enhance ad viewing experiences. With this partnership, Reticle’s leadership position in emotional targeting will now be applied to online video and CTV inventory through IRIS.TV’s video data platform. “Supply transparency, brand safety, and genre targeting should be table stakes. Through our partnership with IRIS.TV, brands can now leverage Brand Optimal, video-level contextual data to ensure every dollar spent on premium OLV and CTV effectively activates against brand communications strategies, reinforces creative messaging, increases ad relevance, and maximizes media effectiveness,” said Jonah Cait, VP of Product. IRIS.TV simplifies the complexity and fragmentation of the video ecosystem across CTV and premium digital video, providing access, for the first time, to video-level data. Before IRIS.TV, contextual and brand-safety data for videos was only available by analyzing the text on a web page, and was an impossibility for CTV. Now, marketers can put every video in context to confidently buy CTV and premium video inventory based on video-level contextual and brand-safety analysis and according to the specific topical nature of every video, in concert with Reticle. “We’re excited to welcome Reticle to our video data ecosystem, Reticle is the industry leader in emotional AI and offers an extremely unique solution for marketers seeking to align their brand with consumers at the right moment. Reticle customers can now unlock these capabilities across all IRIS-enabled online video and CTV inventory, which is a huge win for brands, publishers, and viewers...” said Field Garthwaite, Co-Founder and CEO, IRIS.TV. IRIS.TV unites thousands of potential integrations into a single ecosystem, bringing together publishers, data partners, ad servers, and SSPs into a platform that allows publishers’ video content to be analyzed and categorized into industry-accepted brand-safe and contextual segments that can be purchased by marketers through any DSP via direct, private marketplace, and open auction buying. About Reticle With a focus on behavioral science and human emotion, Reticle is an artificial intelligence system specializing in emotional comprehension and expression, capable of classifying advertising inventory into emotional categories. By matching the emotional intent of an ad with the placements where audiences are most receptive to that emotion, advertisers are able to maximize brand-building impact and make their media dollars work harder About IRIS.TV IRIS.TV is engineering the most open video data ecosystem in the world to power meaningful connections between brands and consumers. Our video data platform provides publishers, media brands and connected tv apps with secure onboarding and activation of their video data and marketers with video-level transparency. Since 2013, we’ve enabled our partners to build scalable solutions on top of our platform including video-level contextual and brand-safe ad targeting, third-party verification, personalized video recommendations, and measurement & analytics solutions

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